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Everything Google Assistant at CES: new features, new devices, and a Trojan horse - The Verge
Beyond Android Auto, partners like Anker are making little lighter plug-ins that work with Google Assistant. A bigger deal, though, is that Google is going to bake Google Assistant into Google Maps. It may not be able to convince iPhone users to install the Google Assistant app, but it has a huge install base for Maps. Google says that Assistant in Maps will let you “share your ETA with friends and family, reply to text messages, play music and podcasts, and get information hands free.”

What’s next for Google Assistant? We’ll get more information about it coming to feature phones at Mobile World Congress this February. More importantly, Google says it’s committed to ensuring it works more elegantly with more devices, improving the setup process and the overall user experience. But like Amazon’s Dave Limp, Bronstein won’t cop to being in the middle of a platform war, per se. “It’s important to say this will not be a winner-take-all,” he argues.

Whether you think it’s a platform war or not, Google is definitely fighting on a dozen different fronts.
#t#assistants  #t#platform  #$#war  #t#consumer  #t#maps 
9 weeks ago by lemeb

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