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How to Design a Better Pitch Deck Ycombinator 20151115
How to Design a Better Pitch Deck
By Kevin Hale

Advice Startups
November 15, 2015
The following is an adaption of a presentation I give to YC startups before we have them create their presentation slide decks for Demo Day.

Here’s how to make a solid Demo Day slide deck. The thing to remember is that you already have everything you need to create a great presentation.

There are probably 100 reasons why your company is great, but people can only really remember a few of them after a short presentation or pitch. With each one of you, we sat down and figured out the 5 to 7 most important ideas people should know about your startup. These 5 to 7 points are the ones you want investors to remember.
#startups  #pitchdeck  #advice  #Ycombinator 
6 days ago by phil_hendrix
The YC Seed Deck Template Ycombinator 20180312
The YC Seed Deck Template
By Aaron Harris

March 12, 2018
Demo Day for our Winter 2018 batch is a week from today. We’re largely focused on preparing companies for their on-stage presentations, but are also working with them on slightly longer decks to use in follow-up conversations with investors.

I’ve written about pitching before, and realized that what we were missing was a clear template for how founders should lay out their stories through slides. The deck below is a template for how I think companies should build seed decks. While the main target for this template is a company raising its seed round, the deck is not all that different from best practices for a Series A deck – which we’ll release next.
#startups  #advice  #pitchdeck  #Ycombinator  #A+ 
6 days ago by phil_hendrix
Disney’s Data-Driven Decision-Making Culture IIA 20160725
Download the PDF
Disney hosts regular conferences to share company best practices and communicate analytics successes.

Including a diversity of staff beyond just analytics teams in conferences has a strong impact on building a data-driven culture.

Securing sponsorship can be an accelerator/enabler.

Incorporating external participants can broaden interest and provide additional perspective.

Building a data-driven decision making culture is not easy. When managers are used to making decisions based on intuition and experience, finding ways to motivate data-driven decision making processes requires ingenuity and creative thinking.

Disney’s Department of Revenue and Profit Management, the home of the corporate Decision Science teams and Management Science and Integration teams, had the business goal of creating a data driven decision making culture. Like many other corporations with significant investment in analytics and business intelligence (BI), the Disney team knew from their experience that data-driven decisions were preferred to those made on only hunches, intuition or sound ‘reasoning.’ But knowing this and getting their business partners to use this approach were two different things.

Disney has always been a corporation known for creativity and innovation, so finding a role for analytics and data-driven decisions was a pivot for many seasoned leaders. The team embarked on a plan to spread best practices and convince skeptics that data-driven decisions were key to the future success of the business. A key component of their plan was to create the Disney Data and Analytics Conference.
#analytics  #advice  #bestpractices  #cases  #IIA 
7 days ago by phil_hendrix
Do Things that Don't Scale Paul Graham 201307
Want to start a startup? Get funded by Y Combinator.

July 2013

One of the most common types of advice we give at Y Combinator is to do things that don't scale. A lot of would-be founders believe that startups either take off or don't. You build something, make it available, and if you've made a better mousetrap, people beat a path to your door as promised. Or they don't, in which case the market must not exist. [1]

Actually startups take off because the founders make them take off. There may be a handful that just grew by themselves, but usually it takes some sort of push to get them going. A good metaphor would be the cranks that car engines had before they got electric starters. Once the engine was going, it would keep going, but there was a separate and laborious process to get it going.
#startup  #advice  #valueproposition  #PaulGraham 
18 days ago by phil_hendrix
The Career Manifesto: Discover Your Calling and Create an Extraordinary Life: Mike Steib: 9780143129349: Books
The Career Manifesto: Discover Your Calling and Create an Extraordinary Life Hardcover – January 30, 2018
by Mike Steib (Author)
#career  #jobs  #advice  #book  #PEH 
19 days ago by phil_hendrix
Lists of Must Reads From the Most Talented Tech Operators in Our Network | First Round Review
Lists of Must Reads From the Most Talented Tech Operators in Our Network
And finally, we launched First Search, the largest database of curated, high-quality advice for building startups ever created. We vetted, tagged and organized 10,000+ articles about every facet of company-building, written by the best minds in tech. First Search also showcases reading lists curated by experts and a featured advice section — all to make it easier for startups to find the information they need right when they need it.

This last endeavor is an incredible extension of The Review, especially in its goal to gather and share all the valuable company-building advice out there. So, without further ado, we’d like to feature some of the best advice across a range of disciplines — product, sales, recruiting, marketing, management and engineering — from voices that have grown stronger as our “room” has expanded. As part of First Search, we asked them to create lists — startup syllabi, so to speak — of essential reading that’s played a role in getting them to where they are today.

We’re proud to feature seven curated lists — and honored to be featured on some of them. As you set goals for 2018, give them a read. If there’s more you want to learn, there’s much more where that came from here. We hope you enjoy!
#startups  #growth  #advice  #keysource  #rt  #A+ 
26 days ago by phil_hendrix
Signs You May Need a Customer Data Platform 20180131
Signs You May Need a Customer Data Platform

By Dom Nicastro | Jan 31, 2018

CHANNEL: Digital Experience

You may have some signs your organization is in need of a Customer Data Platform (CDP), according to proponents and vendors. PHOTO: BRIAN RAWSON-KETCHUM
The number of customer data platforms (CDPs) in the market is growing. According to the Customer Data Platform Institute’s CDP Industry Update 2018 (registration required), the number of CDP vendors more than doubled in 2017, from 24 in January 2017 to 52 this month. Combined employment at those firms increased from 1,991 to 4,388, marking a 120 percent increase.

The question now is: does your organization need a customer data platform or is it all hype for now?
#cdp  #advice  #assessment 
5 weeks ago by phil_hendrix
Entering StartUpLand An Essential Guide to Finding the Right Job Jeffrey Bussgang
Entering StartUpLand: An Essential Guide to Finding the Right Job Hardcover – October 10, 2017
by Jeffrey Bussgang (Author)
#startup  #advice  #employee 
5 weeks ago by phil_hendrix
What You Know About Startups Is Wrong KP Reddy book 201802
What You Know About Startups Is Wrong: How to Navigate Entrepreneurial Urban Legends That Threaten Your Relationships, Your Health, Your Finances, and Your Career Kindle Edition
by KP Reddy (Author)
#startups  #entrepreneurs  #VC  #advice  #guidance  #KPReddy  #ATDC  #ATL  #book 
5 weeks ago by phil_hendrix
Why the Lean Start-Up Changes Everything Steve Blank
Launching a new enterprise—whether it’s a tech start-up, a small business, or an initiative within a large corporation—has always been a hit-or-miss proposition. According to the decades-old formula, you write a business plan, pitch it to investors, assemble a team, introduce a product, and start selling as hard as you can. And somewhere in this sequence of events, you’ll probably suffer a fatal setback. The odds are not with you: As new research by Harvard Business School’s Shikhar Ghosh shows, 75% of all start-ups fail.

But recently an important countervailing force has emerged, one that can make the process of starting a company less risky. It’s a methodology called the “lean start-up,” and it favors experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Although the methodology is just a few years old, its concepts—such as “minimum viable product” and “pivoting”—have quickly taken root in the start-up world, and business schools have already begun adapting their curricula to teach them
#startups  #lean  #advice  #strategy  #enterprise  #SteveBlank 
6 weeks ago by phil_hendrix
The 3 Things That Matter When Raising Money: Engagement, Momentum and Storytelling 20180117
The 3 Things That Matter When Raising Money: Engagement, Momentum and Storytelling.
Written by Gideon Hayden Categorised Thought Leadership
Founders often ask me for advice on how to go about raising their next round. “What are the metrics a VC needs to see to be interested in investing?”.

Of course, as with anything in this industry, the answer is that it depends and market conditions can make these thresholds a moving target. Furthermore, every VC is different, has different economics (fund size & structure), and perhaps different incentives (strategic vs financial). So giving an entrepreneur a revenue threshold or minimum number of users or whatever metric can be an indication of stage an investor invests in but not far more.
#startups  #vc  #fundraising  #advice 
7 weeks ago by phil_hendrix
Pivot To Person-First Personalization Forrester 201704
Pivot To Person-First Personalization
In the age of the empowered consumer, it's no wonder that personalization has become the focus of every successful customer experience team. People expect brands to be using the data they receive from them to create and deliver better experiences.

Unfortunately, most teams are missing the mark.

The reason behind this failure is that the personalization strategies that many teams are implementing today are focused on business objectives first and the customers' actual experiences second. Rather, brands need to lead their personalization efforts in human terms and business outcomes will follow.  

Download this April 2017 Forrester report to learn: 
Why most personalized experiences today entice businesses but let down customers

How you can reframe your personalization efforts to be person-first

How you can match your efforts to customer expectations 
#personalization  #cx  #advice  #analyst  #Forrester  #2017 
7 weeks ago by phil_hendrix
The Definitive Guide to Account-Based Marketing Marketo 2018
The Definitive Guide to Account-Based Marketing
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services.

In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy.
#marketing  #b2b  #abm  #guide  #advice  #Marketo  #2018 
8 weeks ago by phil_hendrix
Masters of Scale (@mastersofscale) | Twitter
Masters of Scale
In this new podcast from WaitWhat, Silicon Valley entrepreneur & investor @reidhoffman shows how famous founders take their companies from zero to a gazillion.
Joined January 2017
#startup  #strategy  #cases  #advice  #leadership  #podcast  #ReidHoffman  #rr  #gbt 
8 weeks ago by phil_hendrix

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