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A Former Obama Operative Built a New Anti-Republican Attack Machine - Bloomberg
This is what gets found when you have an army who can read every line of every document,” he says.
#superuser  #socialmedia 
13 days ago by joyclee
A Social Media and Sentiment Analysis of Nike (NKE): What Does It Mean for Future Purchase Intent? Sentieo 20180912
A Social Media and Sentiment Analysis of Nike (NKE): What Does It Mean for Future Purchase Intent? September 12, 2018 Denise Martinez In the news, Use cases Nike’s recent sponsorship of Colin Kaepernick and his campaign of kneeling during the national anthem has thrust the Nike brand back into the spotlight. The is not an unfamiliar position for Nike, and one that it has successfully occupied in the past. As a brand that skews young and urban, the calculus is clear: Nike can galvanize support for Kaepernick’s cause and burnish its own brand among these key constituencies, while limiting negative brand impact among older audiences that are less important to its business. In other words, Nike is playing to its key customers.
#socialmedia  #analytics  #casestudy  #marketing  #branding  +Nike 
4 weeks ago by phil_hendrix

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