recentpopularlog in

Advertising

« earlier   
Facebook inflated ad metrics up to 900 percent: lawsuit
Not only did Facebook inflate ad-watching metrics by up to 900 percent, it knew for more than a year that its average-viewership estimates were wrong and kept quiet about it, a new legal filing claims.
A group of small advertisers suing the Menlo Park social media titan alleged in the filing that Facebook “induced” advertisers to buy video ads on its platform because advertisers believed Facebook users were watching video ads for longer than they actually were.
That “unethical, unscrupulous” behavior by Facebook constituted fraud because it was “likely to deceive” advertisers, the filing alleged.
The latest allegations arose out of a lawsuit that the advertisers filed against Mark Zuckerberg-led Facebook in federal court in 2016 over alleged inflation of ad-watching metrics. The plaintiffs said in the recent filing that their new claims are based on internal Facebook documents obtained through the court process.
advertising  facebook  video  scam  legal 
7 hours ago by rgl7194
Daring Fireball: Lawsuit Claims Facebook Inflated Ad Metrics Up to 900 Percent
Ethan Baron:
Not only did Facebook inflate ad-watching metrics by up to 900 percent, it knew for more than a year that its average-viewership estimates were wrong and kept quiet about it, a new legal filing claims.
A group of small advertisers suing the Menlo Park social media titan alleged in the filing that Facebook “induced” advertisers to buy video ads on its platform because advertisers believed Facebook users were watching video ads for longer than they actually were.
That “unethical, unscrupulous” behavior by Facebook constituted fraud because it was “likely to deceive” advertisers, the filing alleged.
If true, Facebook’s big “pivot” to video was really a scam. Again, Facebook is looking more and more like a criminal enterprise. A Silicon Valley racket.
advertising  facebook  video  scam  daring_fireball  legal 
7 hours ago by rgl7194
Dove, Bumble, Spotify: why companies use “real people” in their ads - Vox
“Real people — not paid actors”: why companies love “authentic” advertising

From Dove to Bumble, more companies are enlisting “real people” to market their products.
marketing  advertising 
8 hours ago by jorgebarba
Reader payments now make up 12 percent of The Guardian’s revenue - Digiday
The Guardian now gets more revenue from consumers than from advertising. More than 900,000 people pay it through a combination of membership, recurring contributions, print and digital subscriptions and one-off contributions, accounting for 12 percent of the publisher’s total revenue.

Speaking at the Digiday Publishing Summit Europe in Barcelona, Spain, this week, Anna Bateson, chief customer officer at The Guardian, said she sees that 12 percent figure rising to around 20 percent of the publisher’s total. Unlike advertising, which can be limited by market borders, donations have a more global scope — contributions come equally from the U.K., U.S. and the rest of the world. But the publisher has to overcome payment friction and learn more about what drives donations.
newspapers  membership  advertising  stats  philanthropy 
12 hours ago by dancall
The Guardian and Ad-Tech Vendor Rubicon Project Settle Legal Dispute - WSJ
Rubicon Project claimed the Guardian had caused loss and damage by letting other ad-tech vendors sell “at least some of” its online advertising inventory.
The companies have now “mutually agreed to resolve their dispute” through a confidential settlement on Oct. 11, Rubicon Project said in a filing with the Securities and Exchange Commission Thursday.
newspapers  advertising  legal 
12 hours ago by dancall
The hidden costs of taking programmatic in-house - Digiday
Taking programmatic in-house doesn’t end with owning the contract to a DSP. The cost of participating in auctions must also be considered, particularly when it comes to brokering private marketplaces and second-party data deals. It is a big undertaking and the value of an in-house ad tech stack can generate for a business must outweigh the cost and energy expended to build it. The cost depends on the publishers partnered with, software used and talent hired.
advertising  future  trends 
12 hours ago by dancall
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs |
To build awareness and ultimately drive in-store visits to their restaurants, Subway leveraged Watson Advertising’s newest targeting capability -- WEATHERfx Footfall with Watson
Advertising  data  watson  ai  weather 
12 hours ago by lorenzowood
Sprint verkauft Online-Werbegeschäft an Inmobi
Der viertgrößte US-Mobilfunkanbieter Sprint trennt sich vor der Übernahme durch den größeren Rivalen T-Mobile US von seinem Online-Werbegeschäft
sprint  t-mobile  advertising  ovum 
13 hours ago by yorksranter
Google-supported AdLingo puts chatbots inside interactive display ads | Mobile Marketer
AdLingo, a startup that Google supported in its Area 120 tech incubator, debuted a conversational marketing platform that lets brands place chatbots inside interactive display ads and reach a target audience, per an announcement. Google serves the ads though its ad network with a CPM based on impressions, per MarTech Today.
Car dealership Allstar Kia and live auction site Tophatter are among the first companies to test out the conversational ad format. Marketing intelligence firm Valassis Digital, conversational commerce provider LivePerson and chatbot developer Take were early technology partners with AdLingo, per its announcement.​
google  bots  advertising  future 
15 hours ago by dancall

Copy this bookmark:





to read