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Shaquille O’Neal: The Biggest Man in Advertising | ABG
Shaquille O’Neal walks Bernard Goldberg through his growing list of endorsements and his increasingly massive investments.
marketing  advertising 
yesterday by jorgebarba
Inside AdWords: A new video format to reach people across the mobile web and apps
Setting aside vMVPDs, YouTube is the only internet video service with substantial scale in what we'd consider high-quality video ad units (ie. those that could be considered replacements for TV ads). Outstream ads will allow ad buyers to extend their buys beyond YouTube itself to Google's video partners. That should increase reach and ad additional scale, which should help draw incremental spending.
shrinkingbundle  GOOGL  advertising  youtube 
yesterday by shrinkingbundle
Facebook Doesn't Need To Listen Through Your Microphone To Serve You Creepy Ads | Electronic Frontier Foundation
In ten total hours of testimony in front of the Senate and the House this week, Mark Zuckerberg was able to produce only one seemingly straightforward, privacy-protective answer. When Sen. Gary Peters asked Zuckerberg if Facebook listens to users through their cell phone microphones in order to collect information with which to serve them ads, Zuckerberg confidently said, “No.”
What he left out, however, is that Facebook doesn’t listen to users through their phone microphones because it doesn’t have to. Facebook actually uses even more invasive, invisible surveillance and analysis methods, which give it enough information about you to produce uncanny advertisements all the same.
facebook  privacy  security  tracking  advertising  EFF 
yesterday by rgl7194
Is Junk Food Really Cheaper? - The New York Times
The #USA has 5 fastfood outlets for every #grocery #store #obesity - Call for #culture change - #cooking seen as "work"
food  fastfood  home  cooking  comparison  junk  family  mcdonalds  big  marketing  advertising  2011  lifestyle  carnival  drivetotrust  processed  culture  change  work 
2 days ago by csrollyson
Bannersnack - Online Banner Maker, Design & Create banners
The Original Online Banner Maker

Start from a custom size or grab a standard-size layout from our gallery. Add a background, animate your text and shapes, experiment with different colors and push our banner creator to the limits.
banner  maker  advertising  marketing  tool 
2 days ago by kOoLiNuS
Will technology destroy our democracy? - BBC News
Could the spread of social media and digital technology undermine democracy? Jamie Bartlett, the author of The People versus Tech, believes it could. He argues there is a compatibility problem between democracy and technology. Institutions and regulations - like a free press, an informed citizenry, rules about election advertising - keep democracy working. All voters get the same facts and messages. But big data analysis will enable politicians to target voters individually with highly targeted messaging that regulators can’t easily see, exploiting people's psychological vulnerabilities. Jamie Bartlett explains more.
JamieBartlett  Technology  TechNews  BBCNews  Democracy  SocialMedia  Advertising  Marketing  BigData 
2 days ago by dk33per
Back to the Future for Martin Sorrell? | LBBOnline
Whether he leverages his lack of non-compete or decides to start hosting Have I Got News For You, the former WPP CEO is unlikely to stay out of the spotlight, writes Laura Swinton
advertising  business  celebrity 
2 days ago by rrraul
The Beyond Collective
The Beyond Collective is a micro-network of specialist companies, unified around the common goal of helping clients grow their brands in the age of the audience.
film  design  advertising  business 
2 days ago by rrraul
Above+Beyond Founders Launch Independent Creative Group The Beyond Collective | LBBOnline
The Beyond Collective will be home to creative entrepreneurs from film, music, brand, media, PR, advertising and more
advertising  film  innovation  design  business 
2 days ago by rrraul

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