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Digital connections, lasting bonds
Web-based content program between Fast Company and Lincoln.
fordc  lincoln  brand  content 
41 minutes ago by automotive
10 Ways To Make The Most Of Your Weekend
Web-based sponsored content program between Thrillist and Audi.
vwc  audi  brand  content 
43 minutes ago by automotive
How to Tame a Runaway Brand and Create a Single, Scalable Identity
Web and video-based sponsored content program between Fast Company and Ford.
fordc  ford  brand  content 
45 minutes ago by automotive
It's Nice That | Feast your eyes on Audi’s #PortraiTT competition nominees
Web-based sponsored content program between It's Nice That and Audi.
vwc  audi  brand  content 
52 minutes ago by automotive
Mercedes-Benz returns to Super Bowl | Special: Super Bowl - Ad Age
The luxury auto brand has been an intermittent Super Bowl advertiser. While it sat out of the 2018 game, it ran ads in 2017, 2015, 2013 and 2011. With this season's game taking place in Atlanta, the automaker's return seemed inevitable. Mercedes has called the city home since 2015, when it relocated its U.S. headquarters from New Jersey. That same year Mercedes inked a 27-year naming rights deal for the new Atlanta stadium for which it reportedly paid $324 million.
daimler  mbusa  brand  content  superbowl 
17 hours ago by automotive
Watch new TV ads from Infiniti, Crown Royal, Amazon and more | Hot Spots - Ad Age
Infiniti: Laws of Luxury
Premiered on: Planet Earth: The Making of Africa, BBC America
Infiniti data for the last 30 days
Impressions: 547,012,447 (2% of industry)
Est. TV Spend: $7,289,051 (1% of industry)
Attention Score: 86.04
Attention Index: 74 (26% more interruptions than avg.)
nissanc  infiniti  brand  content 
17 hours ago by automotive
Porsche Targets Younger Drivers, More Females 11/07/2018
Two Porsche owners show their love for the brand—and each other—by getting married in the backseat of a Cayenne traveling 70+mph on a racetrack at the Porsche Experience Center in Atlanta.

The stunt is the latest installment of the brand’s “Sportscar Together” campaign. Earlier this summer, the campaign featured Sportscar Together Day, which helped celebrate Porsche’s 70th anniversary as well as a unique Carpool Karaoke partnership with Adam Levine and James Corden in a Porsche Cayenne.
porsche  brand  content 
17 hours ago by automotive
'Departures' Teams With Audi For First Print User-Activated Ad 11/07/2018
Audi of America’s vice president of marketing Loren Angelo stated the company was looking for a “thoughtful and tech-forward approach to our print advertising” to accompany the next generation of Audi lighting design found in the Audi A8.

“The ad is more than a stunning visual; it’s a limited-edition experience that we hope will intrigue Departures readers and Audi fans consistently on the go,” he added.
vwc  audi  brand  content  media 
17 hours ago by automotive
Dodge revs up social series for Christmas | Mobile Marketer
The creative is part of a broader holiday push by parent company FCA, which includes campaigns for the Chrysler Pacifica family minivan, Jeep's lineup of vehicles and several Ram trucks. Ad agency Doner helped Chrysler, Dodge, Jeep and Ram develop the campaigns.
fca  dodge  brand  content 
17 hours ago by automotive
Cadillac Enlists Rapper Nas For ComplexCon Sponsorship 11/05/2018
General Motors’ luxury auto brand was the sponsor of the Pigeons and Planes performance stage. It teamed up with Hfour, a multi-sensory experiential design company, to create an immersive and interactive experience including an art installation along with exclusive merchandise. A one-of-a-kind “moment” on behalf of Cadillac was delivered by rapper and entrepreneur, Nas. The sponsorship was orchestrated by Rokkan, Cadillac's lead agency within Publicis Groupe, in partnership with Carat. 
gm  cadillac  brand  content 
5 days ago by automotive
Digital asset management: Organize your creative files
Award-winning brand management and digital asset management software and has been voted #1 in terms of user-friendliness, support and security.
software  dam  asset  brand  branding  catalogue 
5 days ago by dholland

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