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Why are tech companies making custom typefaces? (Arun Venkatesan)
Arun Venkatesan разбирает причины, по которым компании создают собственные шрифты. В последнее время их всё больше, при том что это не всегда выражается в характерном результате ― многие из них очень похожи.
design  typography  fonts  branding  issue  trends 
2 days ago by jvetrau
Marvel Comics: Using Fame, Feeling And Fluency To Get A Small Brand Big
Feeling and Fluency are how small brands can build Fame. And thanks to Stan Lee, Marvel were masters at acting famous. There were only eight comics? OK, but those eight would all add up each month to one giant, ever-developing story. Only a few people you knew read Marvel? Fine, but like Apple users in the 80s, those few were part of something big and growing. Finally, the company’s visibility increased to the point where Marvel could demand an end to that hated distribution deal. The eight comic limit was dropped.
tomewing  brand  branding  comics 
3 days ago by Vincennes
Get Attention: Brand Building for Startups
I upvoted GET ATTENTION on Product Hunt: Bootstrapped guide to PR, branding, marketing & growth 👀 at November 14, 2018 at 09:36AM
Product  Hunt  Branding  Marketing  Growth  Hacking  Books 
4 days ago by iamthefury

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