William Turton:

<p>[ex-NSA staffer David] Rice says that Apple’s focus on secrecy has not translated to a culture of fear. “I think what is unique at Apple is that we don’t have a Big Brother culture,” Rice says. “There’s nobody on my team reading emails, sitting behind you on the bus, we don’t do that.”

But the presentation makes working for Apple sound like working for the CIA. (At one point, Rice even refers to “blowing cover.”) There are repeated references to employees drawing boundaries in their personal lives, for example. “I go through a lot of trouble not to talk about what I work on with my wife, with my teenage kids… with my friends, my family,” an employee in one of the videos says. “I’m not telling you that you give up all relationships,” Rice says, “but that you have a built-in relationship monitor that you’re constantly using.”…

…Other tech companies have begun to follow Apple’s lead on instilling a culture of secrecy. According to a 2016 report from Business Insider, Snapchat CEO Evan Spiegel has a portrait of Steve Jobs hanging in his office, and the company has cultivated an obsession with leaks similar to Apple’s. Facebook is currently hiring a “Global Threat Investigations Manager,” and Google is facing a lawsuit in San Francisco alleging that the company operates an internal “spying program.”

Some of the hypothetical and real leaks discussed in the briefing seem inconsequential: the release of watch bands, or the fact that a new iPad will be “bigger,” for example. But Cook believes leaks directly hurt Apple’s bottom line. During the company’s most recent earnings call, Cook blamed flagging iPhone sales on “earlier and much more frequent reports about future iPhones.” Indeed, there have been a slew of leaks about the iPhone 8, scheduled to be announced in the fall. “Apple has a major iPhone redesign planned for 2017, with a glass body and edge-to-edge OLED display that includes an integrated Touch ID fingerprint sensor and front-facing camera,” according to MacRumors.

Such leaks may be why Apple is now hosting these internal secrecy briefings. </p>

As has been observed, it's a hell of a thing to get a recording of an internal briefing about not revealing internal briefings to outside people. Someone's so going to get fired.

And just on the Big Brother thing, when took over Apple again in 1997, Steve Jobs certainly introduced a monitoring system on emails. Perhaps it was abandoned at some point?

Over time, leaders lose mental capacities

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