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Ten Fold Engineering
Interesting idea for self-deploying relocatable buildings.
architecture  business  house  concept  idea  relocatable 
yesterday by deveiant
Why a Boring Industry Might be Your Best Bet for Entrepreneurial Success |
Here are three ways to identify humdrum industries that are ripe for reinvention:

1. You find yourself getting annoyed by an industry.
One of the major complaints about the razor industry was always that they were overpriced, which businesses like Dollar Shave Club and Harry's exploited for their own gain by offering more affordable options. Dollar Shave Club also poked fun in their ads at the difficulty of buying razors from the locked/alarmed razor cases in stores.

If something annoys you about an industry, check around with other people you know and see if they share that same feeling. If it's a common complaint, that's a good sign there must be a better way of doing things. One of the reasons we started our drug test retailing company was because we heard from many employers about how difficult it was for a small business to develop a drug testing plan.

2. The industry hasn't changed in decades.
As Mahibas CEO Ankur Shah has proven, even something like slippers--which don't seem like they could possibly change that much from their basic design--can change enough to pique people's interest.

Major industries grow stagnant and bloated when innovation stops. Change for the sake of change isn't necessarily a path to success, but if you see an opportunity to bring progressive change to a stagnant industry, it could very well lead to success for you.

3. It seems impossible.
Buying mattresses online and having them shipped directly to your door probably seemed impossible right up until someone made it happen. You can say that about a lot of new companies popping up. "Nobody would buy [product or service] that way!" is almost never a true statement. It just means nobody has tried selling it that way yet.

In business, virtually nothing is impossible. You may need to get creative, but changing a well-established industry requires creativity. If an industry hasn't changed in decades, why not be the one to change it?
Business  advice 
yesterday by corrales

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