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The genius strategy behind Google's new Pixel 2 smartphones
"But a decade into the smartphone era, specifications aren't enough. When considering which phone to buy, consumers are no longer looking at a simple list of features; they're considering how all the parts work together to make a device — and the broader ecosystem — more compelling. Giving consumers the most effective experience requires vertically integrating hardware, software, and services so that the experience can be seamless. For example, technologies like Google Lens, which lets users identify objects using the camera, rely on a variety of things working perfectly — from the computing to the imaging tech to the machine learning. The Pixel 2's likely excellent camera also comes with free cloud storage from Google, making the device even more compelling. In mimicking this integrated Apple approach, Google can also leverage a key advantage over Apple: a head start in AI, as Apple has come to the field later and more clumsily than its competitors, while Google continues to be a pioneer.

The upsides of this holistic approach are clear: When a tech company controls each point in an ecosystem, it is better able to produce the very best experiences for users, and evade the pitfalls and lag of tech partnerships. It's something the entire industry is slowly recognizing. Google also announced the Google Pixelbook, a high-end Chromebook with a touchscreen and pen. It instantly evoked both the Microsoft Surface and the iPad Pro. The eerie similarity was symbolic: All three major computing companies are trying to achieve the same basic thing, locking consumers into an ecosystem.

There is a problem looming here for Google, though. In theory, the Pixel line is supposed to function like Microsoft's Surface in that it highlights the company's ecosystem at its very best, spurring on development from its broad range of partners. But inevitably, there are competing interests at work. Samsung is also recognizing that power lies in the stack; it developed its own voice assistant called Bixby rather than relying on Google's Assistant. You can, however, access both services on a new Samsung phone. It's redundant, and a little ridiculous, but perhaps demonstrative of the tension at work. Where once there was overlap and cross-pollination, things are tightening into vertical silos, and partnerships are a thing of the past. What remains to be seen is whether Google can keep on this path without alienating its partners — or, if push comes to shove, have Android continue to succeed on its own without them."
apple  google  samsung  android  ios  technology  navneetalang  iphone  pixel  hardware  2017 
12 hours ago by robertogreco
How the Appetite for Emojis Complicates the Effort to Standardize the World’s Alphabets - The New York Times
"nshuman Pandey was intrigued. A graduate student in history at the University of Michigan, he was searching online for forgotten alphabets of South Asia when an image of a mysterious writing system popped up. In eight years of digging through British colonial archives both real and digital, he has found almost 200 alphabets across Asia that were previously undescribed in the West, but this one, which he came across in early 2011, stumped him. Its sinuous letters, connected to one another in cursive fashion and sometimes bearing dots and slashes above or below, resembled those of Arabic.

Pandey eventually identified the script as an alphabet for Rohingya, the language spoken by the stateless and persecuted Muslim people whose greatest numbers live in western Myanmar, where they’ve been the victims of brutal ethnic cleansing. Pandey wasn’t sure if the alphabet itself was in use anymore, until he lucked upon contemporary pictures of printed textbooks for children. That meant it wasn’t a historical footnote; it was alive.

An email query from Pandey bounced from expert to expert until it landed with Muhammad Noor, a Rohingya activist and television host who was living in Malaysia. He told Pandey the short history of this alphabet, which was developed in the 1980s by a group of scholars that included a man named Mohammed Hanif. It spread slowly through the 1990s in handwritten, photocopied books. After 2001, thanks to two computer fonts designed by Noor, it became possible to type the script in word-processing programs. But no email, text messages or (later) tweets could be sent or received in it, no Google searches conducted in it. The Rohingya had no digital alphabet of their own through which they could connect with one another.

Billions of people around the world no longer face this plight. Whether on computers or smartphones, they can write as they write, expressing themselves in their own linguistic culture. What makes this possible is a 26-year-old international industrial standard for text data called the Unicode standard, which prescribes the digital letters, numbers and punctuation marks of more than 100 different writing systems: Greek, Cherokee, Arabic, Latin, Devanagari — a world-spanning storehouse of languages. But the alphabet that Noor described wasn’t among them, and neither are more than 100 other scripts, just over half of them historical and the rest alphabets that could still be used by as many as 400 million people today.

Now a computational linguist and motivated by a desire to put his historical knowledge to use, Pandey knows how to get obscure alphabets into the Unicode standard. Since 2005, he has done so for 19 writing systems (and he’s currently working to add another eight). With Noor’s help, and some financial support from a research center at the University of California, Berkeley, he drew up the basic set of letters and defined how they combine, what rules govern punctuation and whether spaces exist between words, then submitted a proposal to the Unicode Consortium, the organization that maintains the standards for digital scripts. In 2018, seven years after Pandey’s discovery, what came to be called Hanifi Rohingya will be rolled out in Unicode’s 11th version. The Rohingya will be able to communicate online with one another, using their own alphabet."

"Unicode’s history is full of attacks by governments, activists and eccentrics. In the early 1990s, the Chinese government objected to the encoding of Tibetan. About five years ago, Hungarian nationalists tried to sabotage the encoding for Old Hungarian because they wanted it to be called “Szekley-Hungarian Rovas” instead. An encoding for an alphabet used to write Nepal Bhasa and Sanskrit was delayed a few years ago by ethnonationalists who mistrusted the proposal because they objected to the author’s surname. Over and over, the Unicode Consortium has protected its standard from such political attacks.

The standard’s effectiveness helped. “If standards work, they’re invisible and can be ignored by the public,” Busch says. Twenty years after its first version, Unicode had become the default text-data standard, adopted by device manufacturers and software companies all over the world. Each version of the standard ushered more users into a seamless digital world of text. “We used to ask ourselves, ‘How many years do you think the consortium will need to be in place before we can publish the last version?’ ” Whistler recalls. The end was finally in sight — at one point the consortium had barely more than 50 writing systems to add.

All that changed in October 2010, when that year’s version of the Unicode standard included its first set of emojis."

"Not everyone thinks that Unicode should be in the emoji business at all. I met several people at Emojicon promoting apps that treat emojis like pictures, not text, and I heard an idea floated for a separate standards body for emojis run by people with nontechnical backgrounds. “Normal people can have an opinion about why there isn’t a cupcake emoji,” said Jennifer 8. Lee, an entrepreneur and a film producer whose advocacy on behalf of a dumpling emoji inspired her to organize Emojicon. The issue isn’t space — Unicode has about 800,000 unused numerical identifiers — but about whose expertise and worldview shapes the standard and prioritizes its projects.

“Emoji has had a tendency to subtract attention from the other important things the consortium needs to be working on,” Ken Whistler says. He believes that Unicode was right to take responsibility for emoji, because it has the technical expertise to deal with character chaos (and has dealt with it before). But emoji is an unwanted distraction. “We can spend hours arguing for an emoji for chopsticks, and then have nobody in the room pay any attention to details for what’s required for Nepal, which the people in Nepal use to write their language. That’s my main concern: emoji eats the attention span both in the committee and for key people with other responsibilities.”

Emoji has nonetheless provided a boost to Unicode. Companies frequently used to implement partial versions of the standard, but the spread of emoji now forces them to adopt more complete versions of it. As a result, smartphones that can manage emoji will be more likely to have Hanifi Rohingya on them too. The stream of proposals also makes the standard seem alive, attracting new volunteers to Unicode’s mission. It’s not unusual for people who come to the organization through an interest in emoji to end up embracing its priorities. “Working on characters used in a small province of China, even if it’s 20,000 people who are going to use it, that’s a more important use of their time than deliberating over whether the hand of my yoga emoji is in the right position,” Mark Bramhill told me.

Since its creation was announced in 2015, the “Adopt a Character” program, through which individuals and organizations can sponsor any characters, including emojis, has raised more than $200,000. A percentage of the proceeds goes to support the Script Encoding Initiative, a research project based at Berkeley, which is headed by the linguistics researcher Deborah Anderson, who is devoted to making Unicode truly universal. One the consortium recently accepted is called Nyiakeng Puachue Hmong, devised for the Hmong language by a minister in California whose parishioners have been using it for more than 25 years. Still in the proposal stage is Tigalari, once used to write Sanskrit and other Indian languages.

One way to read the story of Unicode in the time of emoji is to see a privileged generation of tech consumers confronting the fact that they can’t communicate in ways they want to on their devices: through emoji. They get involved in standards-making, which yields them some satisfaction but slows down the speed with which millions of others around the world get access to the most basic of online linguistic powers. “There are always winners and losers in standards,” Lawrence Busch says. “You might want to say, ultimately we’d like everyone to win and nobody to lose too much, but we’re stuck with the fact that we have to make decisions, and when we make them, those decisions are going to be less acceptable to some than to others.”"
unicode  language  languages  internet  international  standards  emoji  2017  priorities  web  online  anshumanpandey  rohingya  arabic  markbramhill  hmong  tigalari  nyiakengpuachuehmong  muhammadnoor  mohammedhanif  kenwhistler  history  1980  2011  1990s  1980s  mobile  phones  google  apple  ascii  facebook  emojicon  michaelaerard  technology  communication  tibet 
12 hours ago by robertogreco
Forseti Security
Forseti Security is a community-driven collection of open source tools to improve the security of your Google Cloud Platform (GCP) environments.
forseti  security  google  cloud  platform  gcp  devops  tool  scanner 
13 hours ago by vicchow
Writing TensorFlow Documentation  |  TensorFlow
gives outline of how google generates dev-guide and API-ref documentation for multiple languages (python and c++ , Java was not described, but is actually documented on website). At time of initial reading, this page describes that the c++ API-ref document generator tool takes the XML output of doxygen, but this tool is not yet open-sourced.
google  Tensorflow  documentation  API-documentation  doc-generator  cross-platform  API-tools  c++  python  java 
17 hours ago by negril
Everyone’s Mad at Google and Sundar Pichai Has to Fix It
The CEO is increasingly boxed in by regulators, tech critics on both the right and the left, and even his own employees.
google  sundar-pichai 
18 hours ago by my-flow
RT 3 Quick Wins Lurking Inside Analytics
Google  SEO  from twitter
18 hours ago by downhillmarketing
RT 3 Quick Wins Lurking Inside Analytics
Google  SEO  from twitter
18 hours ago by downhillmarketing

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