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An Ad Fraud Scheme Targeting Android Apps And Twitter’s Ad Network Cost Advertisers Millions
Here’s how the scheme works. Julien sells a banner ad, which appears in the app and is visible to his users. Then, hidden from view behind that banner, fraudsters conceal autoplaying video ads that no human being actually sees, but which register as having been served and viewed. In this scenario, Julien gets paid for the small banner ad in his app that users see, but the fraudsters earn many times that amount by stuffing far more lucrative video ads behind the banner. Ultimately, it’s the brands whose ads were shown in hidden video players that lose money to those running the scheme.
19 hours ago by henryfarrell
Facebook, YouTube were too big to police New Zealand shooting videos - Recode
oaded different versions of the original — for example, videos of the original recorded off a separate screen, or watermarked — that didn’t fully match.

In YouTube’s case, the company was so overwhelmed with uploads it eliminated human review for any videos flagged by its algorithms that had to do with the shooting, knowing it might take down legitimate or unrelated videos by mistake. The rules intended to provide a more thoughtful review process had to be tossed out the window.

For the past year, we’ve been talking about Facebook’s and Google’s tremendous size for other reasons: There are some, like Sen. Elizabeth Warren, who believe these companies are too dominant and should be broken up.

But their scale is not just a business problem — it can be a societal problem, too. Facebook and Google are not responsible for what the New Zealand gunman did last Friday, but it’s also not fair to ignore what service they provide when used by bad people: A free distribution mechanism for hatred and terror.
yesterday by henryfarrell
The Making of the Fox News White House | The New Yorker
lisyn Camerota was a co-host on “Fox & Friends” for years before joining CNN, in 2014. She says that Fox has solid news reporters, but she became so troubled by the lack of standards on “Fox & Friends” that she wrote a thinly veiled novel, “Amanda Wakes Up,” about the blurring of journalistic lines at a cable morning show. “ ‘Fox & Friends’ was a fun show, but it was not a news show,” she says. “It regularly broke the rules of journalism. It was basically Roger’s id on TV. He’d wake up in the morning with some bee in his bonnet, spout it off to Bill Shine, and Shine would tell us to put it on TV.” She says that the show’s producers would “cull far-right, crackpot Web sites” for content, and adds, “Never did I hear anyone worry about getting a second source. The single phrase I heard over and over was ‘This is going to outrage the audience!’ You inflame the viewers so that no one will turn away. Those were the standards.”
17 days ago by henryfarrell

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