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Demand Generation - How to Craft a Concise B2B Sales Pitch in Limited Time : MarketingProfs Article
Customer acquisition is hard work. Generating sales can often require multiple touch points—some online, some offline. Some in-person, some via marketing and advertising.
Archive  blogging  inoreader  marketing  writing 
4 hours ago by williger
Marketing Strategy - Trust and Privacy: Reaching Today's Connected Customers [Infographic] : MarketingProfs Article
Although most consumers are willing to share personal data to receive personalized experiences in return, many are wary about how well their privacy is guarded, according to recent research from Selligent. The report was based on data from a survey conducted in 2019 among 5,000 consumers worldwide.
Archive  blogging  inoreader  marketing  writing 
4 hours ago by williger
Content - Why Marketers Should Invest in the Stories Format and Stories Ads, and How to Do It : MarketingProfs Article
Stories were one of the heroes of Facebook's F8 2019. If this surprises you, then you should definitely read on. More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and (under the name Status) WhatsApp.
Archive  blogging  inoreader  marketing  writing 
4 hours ago by williger
To Meetup: if you're going to change your prices, be clear about it - without bullshit
Meetup started charging members of some of its groups $2 to RSVP to events — along with reducing charges for meeting organizers. This made people furious. The messaging was a mess, and they’re trying to clean it up now.
Archive  blogging  inoreader  marketing  social  media  writing 
5 hours ago by williger
Stage to Scale: Don't Buy Pete Vargas's Method Until You Read This
Don’t buy Pete Vargas’ Stage to Scale Method until you read this review. You’ll kick yourself later if you do.
Archive  favorites  inoreader  writing 
6 hours ago by williger
How to use your wife/husband/gf/bf correctly - Alexey Guzey
Recently, I published Why You Should Start a Blog Right Now in which I tried to persuade my readers that they should, well.. start a blog right now. Starting a blog entails taking one very specific action, though: writing. And writing is fucking hard.
First of all, coming up with a topic to write about is near-impossible when you are just starting out. Second, when you do come up with something to write about and decide to start writing, usually nothing comes out and you just sit in...
motivation  procrastination  lifehacks  relationships  writing 
7 hours ago by pozorvlak
Dana Fradon, Prolific New Yorker Cartoonist, Is Dead at 97 - The New York Times
Obituary of a prolific 'New Yorker' cartoonist (born and educated in Chicago), with examples and notes about his practices.

On a social imaginary: “The society I seek,” he said in his book, “is the society given lip service to by one and all. Governed by the Boy Scout oath, the West Point oath and the Golden Rule, it is populated by warmhearted TV Waltons, and protected from harm by honest Starskys and Hutches.”

“Teach a man to fish and you eat fish every damn day.”
humor  comics  cartoons  TheNewYorker  obituary  politics  creativity  writing  Chicago 
7 hours ago by boyd

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