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Ryff Launch Video - YouTube
Une technologie pour intégrer à la volée en post-prod du placement de produit. Intérêt : adapté le placement aux pays, aux segments d'audience, ou au dernier changement de packaging. Pouvoir vendre le placement de produits à deux annonceurs différents selon leur cible.
advertising  ads  video  propaganda  fake_news 
5 days ago by gui11aume
Amazon is stuffing its search results pages with ads • Recode
Rani Molla:
<p>Sponsored ads allow vendors to bid auction-style to have their products show up when consumers type in a related search term. If you’re Duracell, for example, you can pay to have your product show up above or among search results when someone types in “batteries” — or “Energizer.”

When searching for a specific product — “Kellogg’s Corn Flakes,” for example — ads for Kellogg’s own Frosted Flakes and competitor Nature’s Path Corn Flakes both show up as sponsored results first.

And in an unscientific Recode test, these types of ads showed up for every search term, from the vague to the hyperspecific:

<img src="https://cdn.vox-cdn.com/thumbor/G2pDzGOA2ZyA4qvCMXDqEVAj8FM=/0x0:5001x3615/1520x0/filters:focal(0x0:5001x3615):no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/12887467/Amazon_products_3x7_01.png" width="100%" />

“Nobody is scrolling beyond the first page when they do a search,” Jason Goldberg, SVP of commerce at SapientRazorfish, a digital marketing agency, told Recode. “If you want to be discoverable, you have to find a way to show up in search results.”

To get that prime visibility, brands are responding with more cash. Spending on sponsored products in Amazon’s search increased 165% in the second quarter of 2018 compared with a year earlier, according to data from marketing agency Merkle.

The competition for brands to bid on their own or others’ keywords is fierce, and is leading toward what Goldberg called a “perfectly escalating arms race where all the trends are to spend more money to buy more ads to have better visibility on Amazon.”</p>

I've noticed this; Amazon isn't bound, as far as I can tell, by the requirements on other search engines to label ads "prominently". The only positive thing is that if you're actually determined to buy product A, then an ad for product B probably won't do it. The annoyance comes when you accidentally click on the ad product thinking it's part of the organic listings. Which can happen on Google too, of course.
Amazon  search  ads 
5 days ago by charlesarthur

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