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The Advertising Bubble (Idle Words)
11.14. 2015 A few days ago VentureBeat published an article called The 7 martech buying trends shaping sales & marketing strategies in 2016 , a piece of…
advert  adtech  from instapaper
4 days ago by ree
Faris on Twitter: ""66% of adult Americans said they do not want marketers to tailor advertisements to their interests. When researchers explained how adtech can target ads to them, the percentage saying they don’t want targeting went up — as high
Faris | Twitter "66% of adult Americans said they do not want marketers to tailor advertisements to their interests. When researchers explained how adtech can target ads to them, the percentage saying they don’t want targetin… https://ift.tt/2hGfvht
adtech  facebook  google  privacy  PrivacyKit  PrivacyKitForBusiness 
12 days ago by loughlin
Facebook *rents* data to advertisers
Tow Center | Twitter
Zuckerberg: "There's a very common misconception that we sell data to advertisers. We do not sell data to advertisers."
Cornyn: "Well, you clearly rent it."
Zuckerberg: "Um,"

Good, but still framing personal data in ownership terms as similar to a property deed
facebook  CambridgeAnalytica  ZuckerbergTestimony  platforms  adtech  privacy  from twitter_favs
14 days ago by loughlin
Data Lords: The Real Story of Big Data, Facebook and the Future of News – Talking Points Memo
Your publication sells ad space. Adtech trackers know who visits you. They sell ads against your audience: a) cheaper; b) all over the web.
adtech  economics  journalism 
14 days ago by psychemedia
Digital advertising: Brands versus bots
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https://www.ft.com/content/fb66c818-49a4-11e6-b387-64ab0a67014c

The trade body estimates that between 10 and 30 per cent of online advertising slots are never seen by consumers because of fraud, and forecasts that marketers could lose as much as $50bn a year by 2025 unless they take radical action.
advertising  adfraud  adtech 
19 days ago by Walpole
Verizon Injecting Perma-Cookies to Track Mobile Customers, Bypassing Privacy Controls | Electronic Frontier Foundation
As article notes, color is injected at network layer, so Incognito and server-level stuff can't deal with it. Only VPN is successful at screening it out
from:eff  adtech  surveillance_economy  2014  verizon  http 
22 days ago by mechazoidal

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