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EA list of third parties
Extraordinary list of ad networks, ad brokers and who knows what else.
adtech  PrivacyKit  PrivacyNotice  PrivacyKitForBusiness 
3 days ago by loughlin
Key GDPR Guidance on Behavioral Advertising, Profiling and Automated Decision-Making | Privacy & Security Matters
It’s important to appreciate that the GDPR does not impose a blanket ban on automated decision-making or profiling. Instead, the GDPR gives people “the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her,” subject to a few exceptions (GDPR Art. 22(1)). So only automated decision-making that affects the person’s legal status or rights – or that is “similarly significant” in its impacts, is prohibited. (That said, there’s a separate right to object to profiling for purposes of direct marketing, discussed further below.)
GDPR  consentement  adTech  profiling  behavioralEmail  marketing 
5 days ago by planeth
The GDPR, Cookie Consent and Customer Centric Privacy | Cookie Law
This suggests that consent for cookies will need to become much more clearly opt-in, or at the very least soft opt-in, so that landing on a site for the first time cookies have to be blocked until the user takes some action that they are clear will result in cookies being set.

A site that sets cookies for different purposes will also need to obtain consent for each separate purpose, however this might be a challenge considering that the process should not be too disruptive. Balancing this may be tricky, but there is another condition on consent, which might help that we can find in Article 7(3):

The data subject shall have the right to withdraw his or her consent at any time. …. It shall be as easy to withdraw as to give consent.

Taken together, it would seem reasonable that consent will be valid, and avoid being unnecessarily disruptive, if the user can be presented with an initial notice and simple choice, yet will always be able to modify their choice in a more granular way, based on the different types of cookie processing taking place, if they choose to.
GDPR  cookie  adTech  consentement 
5 days ago by planeth
Why agencies can not shield brands from GDPR risk | PageFair
(GDPR) says that “each controller or processor shall be held liable for the entire damage”, where more than one controller or processor are “involved in the same processing”[1]. In other words, all parties involved in the use of personal data are fully liable. A brand is safe from this liability only if it can prove that it was “not in any way responsible for the event giving rise to the damage”.[3]
GDPR  adTech  marketing 
5 days ago by planeth
European Commission proposal will kill 3rd party cookies | PageFair
A proposal this month from the European Commission to reform the ePrivacy Directive (ePD) requires mandatory privacy options and educates users to distinguish between 1st and 3rd-parties in a way that will make 3rd-party cookies extinct.
GDPR  adTech  cookie  marketing 
5 days ago by planeth
Three major impacts of GDPR on advertising | PageFair
Under the new rules it will be illegal for companies anywhere in the world to pass a European user’s personal information to another company, or to store these data, without agreeing a formal contract with the “data controller” (normally this is the company that requested the data from the user in the first place) that defines limits on how the data can be used.[3]

A company that uses personal information beyond these limits will have to obtain consent from users to do so, or in the specific case of direct marketing will have to inform users about what it does with the data, and of the fact that the user can object at any time to their data being used in this way.[4] Users must be informed “clearly and separately from any other information”.[5]
GDPR  adTech  marketing  data 
5 days ago by planeth
The Calmer Seas of Privacy | Robin Berjon
It's still a long road ahead, but no one will get to add my biological and technical distinctiveness to their own.∎
privacy  web  adtech 
5 days ago by libbymiller
RT : Consent dialogues for need a "next" button -or a very long scroll bar- because online behavioural advertisi…
adtech  from twitter
7 days ago by jukkan
Publishers don't know what third parties are doing on their sites
Arvind Narayanan | Twitter

Thread and linked article. Publishers don't know what third parties are doing on their sites.
The fallout from our research continues: we reveal how website operators are in the dark about privacy violations by third-party scripts on their own sites. Includes HIPAA-protected and FERPA-protected data. Thousands of websites are affected.
adtech  tracking  trackers  privacy  newspaper  publishing  from twitter_favs
9 days ago by loughlin
'I just wanted to organize this mess': An oral history of the Lumascape - Digiday
When marketing and advertising people talk about themselves it's no holds barred hyperbole. These charts laid the groundwork for the Lumascape similar to how Carl Perkins influenced The Beatles
adtech  GDPR  presentations  PrivacyKit  PrivacyKitForBusiness 
11 days ago by loughlin
For some, the pivot from to is not so very large.

"Think of the opportunities and extra funding yo…
edtech  adtech  from twitter_favs
11 days ago by audrey
For some, the pivot from to is not so very large.

"Think of the opportunities and extra funding yo…
edtech  adtech  from twitter
11 days ago by douglevin
Consent dialogues for need a "next" button -or a very long scroll bar- because online behavioural advertisi…
adtech  from twitter_favs
12 days ago by mrchrisadams
GDPR consent design: how granular must adtech opt-ins be? | PageFair
RT : I just published a note on consent design: how granular must opt-ins be?
adtech  GDPR  from twitter
12 days ago by AramZS
Targeting Ads Without Creeping Out Your Customers
Leslie K. John, Tami Kim, Kate Barasz | HBR
But there is also evidence that using online “surveillance” to sell products can lead to a consumer backlash. The research supporting ad personalization has tended to study consumers who were largely unaware that their data dictated which ads they saw. Today such naïveté is increasingly rare. Public outcry over company data breaches and the use of targeting to spread fake news and inflame political partisanship have, understandably, put consumers on alert. And personal experiences with highly specific ads (such as one for pet food that begins, “As a dog owner, you might like…”) or ads that follow users across websites have made it clear that marketers often know exactly who is on the receiving end of their digital messages. Now regulators in some countries are starting to mandate that firms disclose how they gather and use consumers’ personal information.
SurveillanceCapitalism  tracking  adtech  marketing  martech  targeting  from twitter_favs
27 days ago by loughlin

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