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5 Programmatic Myths You Need to bust to Increase Your Ad Revenue -

adtech  programmatic  from twitter_favs
15 days ago by vamsi
"By the time I've explained how this [programmatic ] works, you won't let your kids visit your own websites"…
adtech  from twitter_favs
4 weeks ago by carlfish
RT : And start reporting on pubs that employ you in service to 's business. For more on that, see F…
adtech  surveillance  from twitter
4 weeks ago by AramZS
Adtech won’t fix ad fraud because it's too lucrative, say specialists • Which-50
Joseph Brookes:
<p>Adtech companies themselves are rarely accused of fraud. Instead, most of the fraud that Which-50 has investigated is committed by bad agents exploiting technical and process weaknesses found in the legitimate adtech ecosystem.

The rewards are significant. One former fraudster last year described to Which-50 how a small operation he worked in, with only three staff running a fairly unsophisticated grift, was raking in $US25,000 a week.

Our recent report about the MegaCast app serving tens of thousands of video ads in the background — irrespective of whether the app was engaged — operated at different scale altogether.

Another example: last year Forbes reported that a “… South Korean company, Kiniwini, hid an illegitimate ad clicking function inside 41 apps, most of which were games.” 

That scam was uncovered not by Google, which manages the Android app store, but by security company Checkpoint. As Forbes noted, the scam bypassed Google’s Bouncer technology which is designed to mitigate against fraud. This was because the offending capability was downloaded after installation.

Google also missed the MegaCast racket. It was actually discovered by Pixalate which revealed the details in a company blog.

Accusations of direct fraud by adtech companies are more rare, although not unheard of. Occasionally these come to light where companies are accused directly of fraud by their competitors — such as when Steelhouse and Criteo went at each other in the US courts in 2016.

The parties settled their arguments shortly before their respective lawyers were due to commence the legal discovery process, telling the market through a statement that once they had a better understanding of how each other’s business worked, they realised it was all just an unfortunate misunderstanding.

Which-50 is not accusing either company of fraud. Rather we merely point out that each accused the other of exactly that before they settled.</p>
Adtech  fraud 
4 weeks ago by charlesarthur
The Changing State of Mobile Video Advertising
Mobile Video Advertising trends show that today’s most popular mobile devices are, on the whole, larger, have more pixels per inch and have greater screen-to-body ratios than their predecessors.
4 weeks ago by zchi
Mobile ad mediation’s new era: SDK bidding
Summary of mobile app ad tech stack today as it evolves towards true RTB.
6 weeks ago by iankennedy
Forbes Welcome
RT : Gartner Hype Cycle for Digital Marketing & Advertising ........
martech  b2b  adtech  b2c  from twitter
6 weeks ago by versoe

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