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Why invest in your content? gets 3x more leads than paid search
advertising  ContentMarketing  from twitter
2 hours ago by jhill5
'The goal is to automate us': welcome to the age of surveillance capitalism | Technology | The Guardian
“Surveillance capitalism,” she writes, “unilaterally claims human experience as free raw material for translation into behavioural data. Although some of these data are applied to service improvement, the rest are declared as a proprietary behavioural surplus, fed into advanced manufacturing processes known as ‘machine intelligence’, and fabricated into prediction products that anticipate what you will do now, soon, and later. Finally, these prediction products are traded in a new kind of marketplace that I call behavioural futures markets. Surveillance capitalists have grown immensely wealthy from these trading operations, for many companies are willing to lay bets on our future behaviour.”
1984  Technology  Corporation  sociology  advertising 
yesterday by oripsolob
How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity – Adweek
Lee loved the art of the big orchestrated brand act.

CD: as a young creative, I would draw huge paper maps of the way a brand could impact the world and then have and place ideas across it for each of those moments. Lee didn’t look down on that—he called it Media Arts. Brand Belief + Brand Behavior. He still informs my creativity, every day.
advertising  people  campaignplanning  branding  colleen-decourcey 
2 days ago by JohnDrake

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