For those of us who had been using the Web to walk around the walled gardens of the app world, blocking creates new problems beyond a sudden reduction in ad revenue.

For the first time in a decade, we have to worry about development challenges much larger than “why are my visitors still using IE?” We are suddenly back in a world where a substantial number of visitors use the Web in its most basic form.

The future of web development depends on how many of those visitors decide to minimize their web experience.

We’ve been trained, especially in this post-iPhone era, that it’s good and natural to pay a small amount for things we like. Today, users of the web are also users of mobile, which has, for good or ill, normalized the concept of an app store, in-app payments, and other forms of micropayments for software, services, and content. This shift directly affects the web, and should influence how we evolve the web.

holy hell imagine being on the Sneaker Beat, like, as punishment, when you are put through Journalism School

Effie Worldwide's library of finalist and award-winning cases - a collection of Ideas That Work, including summaries, videos of the winning work and hundreds of written case studies on effective marketing communications strategies, ideas and results. The purpose of the case database is to educate about effective marketing communications and to showcase the companies and individuals creating effective work to enhance learning in our industry.

The IPA Effectiveness Awards are the most prestigious and demanding in the industry. This page will provide you with information and inspiration to take up the challenge. You will only know how good you are if you enter.

BRAND ACTION: A creative output that transcends the traditional definition of advertising and serves to prove out the brand’s creative idea in the real world.

As David Ogilvy said, “Unless your campaign is built around a great idea, it will flop.”

The six-decades reign of the :30-second spot is officially over. All hail the idea.

Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to the latest Digital Adspend report by the Internet Advertising Bureau (IAB) UK and PwC.

This was a rise of 69% on 2016 and took total spend on the format to £1.17 billion. Video ad spend overall (including phones, computers and tablets) increased 47% to £1.61bn. Thus, 73% of all video spend now goes on smartphones.

Video contributed heavily to the total amount spent across all smartphone advertising rising by 37.4% to £5.2bn. As a result, 45% of all digital ad spend went on smartphones - compared to just 9% five years ago. However, the IAB's chief digital officer Tim Elkington noted "there's still significant room for smartphones share to grow" as they accounted for 59% of online time¹ in the final quarter of 2017.

"Hailed as “astonishing and disturbing” by the Financial Times and “essential reading” by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It’s all the more relevant today. 
"Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get “traded up” the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.
"Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday.
"As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”"