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On the Rise of Digital Addiction Activism - Study Hacks - Cal Newport
“At the core of almost everything negative about the smartphone era is the attention economy business model, which depends on getting a massive number of people to use free products for as many minutes as possible. This model, of course, dates back to the beginning of mass media, but the combination of big data and machine learning techniques, along with careful attention engineering, has made many modern apps too good at their objective of hijacking your mind — leaving users feeling exhausted and unnerved at their perceived loss of autonomy.”
advertising  thekids  attention  addiction  facebook 
yesterday by cote
folk in - we're bundling up and heading your way for an Under Think It…
Advertising  Marketing  Flagstaff  Strategy  from twitter_favs
yesterday by jerrythepunkrat
What are the pros and cons of SpyFu? - Quora
I work for SpyFu so obviously have a biased view, but also a pretty in-depth knowledge of our strengths and weaknesses. Our main strength is innovation. We basically created the keyword espionage vertical and have continued to innovate with comparison metrics (Kombat/Keyword Smart Search), ad history, and now SEO white label reports (Recon Files). Several good competitors have followed suit in this vertical including KeywordSpy, Ispionage, and SEMRush.
yesterday by sh
The 2018 Kellogg Bowl - STRONGBRANDS
Advertising Framework "ADPLAN"
- Attention
- Distinction
- Positioning
- Linkage
- Amplification
- Net Equity
advertising  marketing 
yesterday by tom.reeder
RT : We provide digital service for brands and individuals

Enjoy 24hrs s…
socialmediaTution  marketing  advertising  from twitter
3 days ago by ormg
Luxury Dublin hotel bans all social media influencers | The Independent
A hotel has banned YouTubers and Instagram stars - after a 22-year-old YouTuber asked for a five-night free stay and broke down in tears when she was bluntly refused.
SocialMedia  Influencers  TheIndependent  YouTube  Instagram  Hospitality  Dublin  ElleDarby  Advertising  Brand  Controversy 
3 days ago by dk33per
Ads Don’t Work That Way | Melting Asphalt
So for an ad to work by cultural imprinting, it's not enough for it to be seen by a single person, or even by many people individually. It has to be broadcast publicly, in front of a large audience. I have to see the ad, but I also have to know (or suspect) that most of my friends have seen the ad too. Thus we will expect to find imprinting ads on billboards, bus stops, subways, stadiums, and any other public location, and also in popular magazines and TV shows — in other words, in broadcast media. But we would not expect to find cultural-imprinting ads on flyers, door tags, or direct mail. Similarly, internet search ads and banner ads are inimical to cultural imprinting because the internet is so fragmented. Everyone lives in his or her own little online bubble. When I see a Google search ad, I have no idea whether the rest of my peers have seen that ad or not.
advertising  gt 
3 days ago by estreitinho

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