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The 25 Best Ads of 2018 – Adweek
See the work that elevated storytelling and drove the conversation.
22 minutes ago by jellis
How the PESO model may change the way you think about PR
Maybe the most detailed listing of media types out there. The four major types - owned, paid, earned and shared, with some intersections labelled.
CH10  trifecta  quadfecta  socialmedia  socialmediamarketing  advertising 
yesterday by jeromekatz
What is Earned, Owned & Paid Media? The Difference Explained.
Covers the three types of media and considers examples and covers the overlaps of the circles.
ESB6  CH10  promotion  media  types  freeink  advertising  graphics 
yesterday by jeromekatz
Dear tech companies: I don’t want to see pregnancy ads after my child was stillborn - The Washington Post
Gillian Brockell:
<p>Dear Tech Companies:

I know you knew I was pregnant. It’s my fault, I just couldn’t resist those Instagram hashtags — #30weekspregnant, #babybump. And, silly me! I even clicked once or twice on the maternity-wear ads Facebook served up. What can I say, I am your ideal “engaged” user.

You surely saw my heartfelt thank-you post to all the girlfriends who came to my baby shower, and the sister-in-law who flew in from Arizona for said shower tagging me in her photos. You probably saw me googling “holiday dress maternity plaid” and “babysafe crib paint.” And I bet even told you my due date, Jan. 24, when I created that Prime registry.

But didn’t you also see me googling “braxton hicks vs. preterm labor” and “baby not moving”? Did you not see my three days of social media silence, uncommon for a high-frequency user like me? And then the announcement post with keywords like “heartbroken” and “problem” and “stillborn” and the 200 teardrop emoticons from my friends? Is that not something you could track?</p>

Facebook's VP of advertising responded, with a heartfelt response, to explain that the ads she was then shown, which thought she was now a mother, could have been blocked (on Facebook, at least) in Settings - Ad Preferences - Hide ad topics - Parenting.

A long way down though; what we truly want is systems that do watch and are attentive to us - including the bad part.
facebook  advertising 
2 days ago by charlesarthur
Video advertising's bright future and what you should be doing now - Marketing Land
Addressable TV will soon be a vital part of any media plan, so dip your toe into the water now.

Advertising  from twitter
2 days ago by WeRank

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