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4 Types of media, with all overlaps or intersections covered. Very complete.

Maybe the most detailed listing of media types out there. The four major types - owned, paid, earned and shared, with some intersections labelled.

Covers the three types of media and considers examples and covers the overlaps of the circles.

via Fast Company https://www.fastcompany.com

- great primer

Gillian Brockell:

<p>Dear Tech Companies:

I know you knew I was pregnant. It’s my fault, I just couldn’t resist those Instagram hashtags — #30weekspregnant, #babybump. And, silly me! I even clicked once or twice on the maternity-wear ads Facebook served up. What can I say, I am your ideal “engaged” user.

You surely saw my heartfelt thank-you post to all the girlfriends who came to my baby shower, and the sister-in-law who flew in from Arizona for said shower tagging me in her photos. You probably saw me googling “holiday dress maternity plaid” and “babysafe crib paint.” And I bet Amazon.com even told you my due date, Jan. 24, when I created that Prime registry.

But didn’t you also see me googling “braxton hicks vs. preterm labor” and “baby not moving”? Did you not see my three days of social media silence, uncommon for a high-frequency user like me? And then the announcement post with keywords like “heartbroken” and “problem” and “stillborn” and the 200 teardrop emoticons from my friends? Is that not something you could track?</p>

Facebook's VP of advertising responded, with a heartfelt response, to explain that the ads she was then shown, which thought she was now a mother, could have been blocked (on Facebook, at least) in Settings - Ad Preferences - Hide ad topics - Parenting.

A long way down though; what we truly want is systems that do watch and are attentive to us - including the bad part.

Addressable TV will soon be a vital part of any media plan, so dip your toe into the water now.

#Advertising