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The Tech Industry’s Psychological War on Kids – Richard Freed – Medium
The tech industry’s powerful psychological mind manipulation tools are hijacking kids’ minds and hooking them to social media, video games, and phones.
children  psychology  technology  addiction  parenting  Unread  2018  advertising  kids  tech  screentime  limits  iphone  ux  uxd  bux 
4 hours ago by xer0x
Spotify doet test met overslaan reclame | Bright
Australische gebruikers van de gratis versie van Spotify kunnen advertenties overslaan die ze niet interessant vinden. Onbeperkt.

Spotify denkt op die manier zijn gebruikers een ‘meer gepersonaliseerde ervaring’ te kunnen bieden, vertelt Danielle Lee van Spotify aan AdAge. Voor adverteerders is dat volgens haar ook goed: die krijgen een ‘meer betrokken publiek’ en ‘betere uitkomsten’ van hun campagnes.
spotify  inspiration  advertising 
10 hours ago by Shoord
Blockchain for advertising: The new black for media buying - Blockchain Unleashed: IBM Blockchain Blog
A complex supply chain proliferated by intermediaries makes it diffi­cult to determine how your ad dollars are being spent. More than ever, it is critical to implement a solution that helps advertisers take control of their transaction data. Mediaocean is using IBM Blockchain Platform to build a blockchain network designed to simplify the media supply chain, provide transparency and build trust and accountability across the media ecosystem.
blockchain  advertising 
yesterday by dancall
Netflix Tries Out New Ads Between Episodes
Netflix is trying out a new feature that you may not like if you prefer your binge watching to go uninterrupted. The streaming service is testing out video ads in the form of a short trailer at the end of movies or a series episodes that suggest Netflix content you may want to watch next. Like YouTube, users are able to skip the ad after a few seconds, but it’s just one more step between me and my binge re-watch of The Crown.
netflix  advertising 
yesterday by dancall
Grabb-It wants to turn your car’s window into a trippy video billboard | TechCrunch
Maybe it’s because it looks a bit futuristic — a bit unreal. Maybe it’s because I’m looking at an ad somewhere I never expected to see one, like the skyscraper-height ads of Ridley Scott’s future.

Grabb-It turns a car’s side rear window into a full-color display, playing location-aware ads to anyone who might be standing curbside. They’re currently aiming to work with rideshare/delivery drivers, enabling them to make a bit of extra coin while doing the driving they’re already doing.

As the driver crosses town, the ads can automatically switch to focus on businesses nearby. Near the ball park? It might pitch you on tickets for tonight’s game. Over in The Mission? It could play an ad about happy hour at the bar behind you.
advertising  outdoor  new-companies  funny  uber  taxi  ideas 
yesterday by dancall

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