again: https://www.netflix.com/DoNotTest

Australische gebruikers van de gratis versie van Spotify kunnen advertenties overslaan die ze niet interessant vinden. Onbeperkt.

Spotify denkt op die manier zijn gebruikers een ‘meer gepersonaliseerde ervaring’ te kunnen bieden, vertelt Danielle Lee van Spotify aan AdAge. Voor adverteerders is dat volgens haar ook goed: die krijgen een ‘meer betrokken publiek’ en ‘betere uitkomsten’ van hun campagnes.

A complex supply chain proliferated by intermediaries makes it diffi­cult to determine how your ad dollars are being spent. More than ever, it is critical to implement a solution that helps advertisers take control of their transaction data. Mediaocean is using IBM Blockchain Platform to build a blockchain network designed to simplify the media supply chain, provide transparency and build trust and accountability across the media ecosystem.

Netflix is trying out a new feature that you may not like if you prefer your binge watching to go uninterrupted. The streaming service is testing out video ads in the form of a short trailer at the end of movies or a series episodes that suggest Netflix content you may want to watch next. Like YouTube, users are able to skip the ad after a few seconds, but it’s just one more step between me and my binge re-watch of The Crown.

Maybe it’s because it looks a bit futuristic — a bit unreal. Maybe it’s because I’m looking at an ad somewhere I never expected to see one, like the skyscraper-height ads of Ridley Scott’s future.

Grabb-It turns a car’s side rear window into a full-color display, playing location-aware ads to anyone who might be standing curbside. They’re currently aiming to work with rideshare/delivery drivers, enabling them to make a bit of extra coin while doing the driving they’re already doing.

As the driver crosses town, the ads can automatically switch to focus on businesses nearby. Near the ball park? It might pitch you on tickets for tonight’s game. Over in The Mission? It could play an ad about happy hour at the bar behind you.

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