It's a *fact* mobile apps are more usable than mobile sites. But only if you have a few apps, surely?

This isn't really apps vs web, is it? This is more open vs closed. But it's the same thing and it's important context - is this *really* a battle/crisis/bad thing? I have no idea, really. But I know what I prefer.

Five years from now there'll be no such thing as a web page - Jim Boulton

Websites vs apps is one of those things. They'll actually be Robots, I think is a better way of looking at this.

TripAdvisor is full of content from your friends not by the actual people at Trip Advisor.

"Building a social app is effectively taking a gamble on content" - not sure if this is an actual quote or I've paraphrased.

You control 3 things, though. The UI. The Blank space. The definition of content.

Point: Google Wave didn't pay attention to the Blank Space so there was a tumbleweed problem.

Point: Both Like and Tweet (and +1) are hugely important choices in terms of the UIs of Twitter etc

Putting a label on social relationships is a hard thing. 'Friend' and 'Follow' are also important choices. LinkedIn forces you to describe how you know somebody.

The Blank Slate for new users is a problem. This is why Twitter does that awful thing where it asks you to follow a bunch of twats on your first visit.

He says Yahoo Answers is so rubbish because they made some poor design choices in the beginning by making it too cartoony.

Quora managed to succeed in this space by choosing a snooty name and making sure people couldn't ask the same question twice etc etc

Get Satisfaction has some nice ways of controlling (or influencing) how the discussion goes - they warn you if your putting in exclamation marks or CAPS LOCK.

The definition of content is also important - Trip Advisor reviews are good, but the App Store reviews are really rubbish. The App Store has a purely binary good/not good system whereas Trip Advisor is faceted.

The Steve Balmer quote is gold. Squirt! I'm going to Squirt you a picture of your kids!

I like the 'request' feature for when he's doing his web apps - What do we say when a user is doing this, doing that etc etc? Seems like there's a 'bug' feature for the microcopy and UI features. There's a nice process for a Microcopy Framework which seems to be an important thing.