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Link Building for SEO: The Definitive Guide (2017 Update)
CHAPTER 1
Link Building Fundamentals

CHAPTER 2
Find High-Quality Links

CHAPTER 3
Content Marketing

CHAPTER 4
Email Outreach

CHAPTER 5
Black Hat Links

CHAPTER 6
Link Building Strategies

CHAPTER 7
New Case Studies

CHAPTER 8
Advanced Link Building

[…] Simply publishing content isn’t going to land you any links.
As it turns out, certain types of content work best for link building.
And here are the 4 types of content that tend to generate the most links:

#1: Visual Assets
#2: List Posts
#3: Original Research and Data
#4: In-Depth Ultimate Guides
seo  howto  bestpractices  advice 
yesterday by rmohns
The Link Builder’s Guide to Email Outreach
One of the least sexy ways to build links is through email outreach. It sucks because it’s time consuming and boring, but it works. It actually works really well.

For every 100 emails you send out, at least 5 of them should be linking back to you. If you can’t get 5 of them to link back, it means you are doing one of the following things wrong:

You are emailing non-relevant sites.
You are emailing your competitors.
There is little to no substance to your website.
Your email copy isn’t compelling enough.
Download this step by step worksheet to do email outreach for link building.

If you’re interested in giving it a shot, I’ve made the whole process easy for you. From finding sites that will potentially link to you to the templates you should test out, I’ve laid it all out. So, here it goes:
seo  howto  bestpractices  tools 
yesterday by rmohns
How to Acquire Backlinks Through Outreach
It’s important to acquire powerful links from leaders in your industry. Unfortunately, the process of acquiring those links is not as “step-by-step” as some of our previous tutorials. Why?
If we shared exact steps to acquire these links, people would be tempted to copy them verbatim and no one would see results. Instead, we’ve chosen to share with you the concept of outreach. We’ll let you do the work to see results!
seo  howto  bestpractices 
yesterday by rmohns
Named Constants
Hard-coded numbers that appear out of nowhere in code mean nothing to anybody but the initial programmer. Reading them is almost as fun as reading disassembled output. These so-called "magic numbers" that appear in code are unnecessary in most modern languages.

When these numbers have complicated origins (like the transcendental number e) or are subject to random changes (like the size of a buffer), it is a much better idea to a) give them a name, b) put their definitions in a central area (relative to their context, like the top of a file or class definition). This way, you can lend meaning to the code and improve flexibility.
naming  bestpractices  programming  constants 
yesterday by cdzombak
Creating Usability with Motion: The UX in Motion Manifesto
‘UI Animation’ is typically thought of by designers as something that makes the user experience more delightful, but overall doesn’t add much value. Thus, UI Animation is often treated like the red-headed stepchild of UX (apologies to red-headed stepchildren everywhere). If at all, it usually comes at the end, as a final lipstick pass.
Additionally, motion in the context of user interfaces has understandably been held to be under the domain of Disney’s 12 Principles of Animation, something I argue against in my article ‘UI Animation Principles — Disney is Dead.’
In my manifesto, I will be making the case that UI Animation is to the ‘12 UX in Motion Principles’ as construction is to architecture.
By this I mean, that while a structure needs to be physically built to exist (requiring construction), the guiding hand which determines what gets built comes from the domain of Principles.
Animation is all about tools. Principles are the practical application of ideas that guide the usage of tools and as such, Principles provide high leverage opportunities for designers.
What most designers think of as ‘UI Animation’ is in fact the execution of a higher modality of design: the temporal behavior of interface objects during realtime and non-realtime events.
design  ux  usability  interaction  bestpractices  theory 
yesterday by rmohns

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