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Customers Aren't Always Right: When to Ignore Them | Infographic
We've all heard the old chestnut: "The customer is always right." But what about when the customer isn't right? There are in fact times you should not listen to your customers. (But we wouldn't suggest making it a blanket habit! Listening to customers is often invaluable, as most marketers know).
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1 hour ago by williger
How Local Businesses Should Market | MarketingProfs
It happens at the start of every year: After the ball drops, local businesses are eager to activate their marketing plans; but, after a busy holiday season, even the most experienced marketers can be overwhelmed.
Archive  blogging  inoreader  marketing  writing 
1 hour ago by williger
How to Create Marketing Lead Magnets | MarketingProfs
Ingredients: 125g butter, ¾ cup caster sugar, 1 teaspoon vanilla essence, 1 egg, 2 bananas (ripe & mashed), 1 ½ cups self-raising flour, and a ¼ cup of milk. That's what you need to make a banana cake.
Archive  blogging  inoreader  marketing  writing 
1 hour ago by williger
Sales Outreach Cadences: Frequency and Duration Benchmarks [Study]
How many times should salespeople contact prospects? How long should outreach last? What is the optimal spacing between contact attempts? How quickly should sales reps respond to prospects? InsideSales.
Archive  blogging  inoreader  marketing  writing 
2 hours ago by williger
The Ultimate Guide to Cybersecurity
If I were to ask you to list the most valuable things you own, what would you say? I guess this would be another way of asking the infamous “What would you grab if your house was on fire?” question.
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5 hours ago by williger
Everything You Need to Know About Employer Branding
When a job seeker begins her search, one of the first things she's going to Google is this -- "Top companies to work for in 2019" or, alternatively, "Top companies in X industry." It makes sense -- nowadays, a company's reputation matters more than ever.
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6 hours ago by williger
7 of the Best Website Builders for 2019
After strolling out of my Computer Science I final during my freshman year of college, I knew I’d never code anything in my life again. My computer science class was incredibly interesting when we learned about the theory of programming languages.
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6 hours ago by williger
How to Breathe New Life Into Your Google Search Results With Rich Snippets
Google rich snippets. What the heck are those? They're these awesome things that can help you improve your SEO, and generate more site traffic from the SERPs, and I'm going to tell you how to set them up in this post.
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14 hours ago by williger
We Analyzed 912 Million Blog Posts. Here's What We Learned About Content Marketing
We analyzed 912 million blog posts to better understand the world of content marketing right now. Specifically, we looked at how factors like content format, word count and headlines correlate with social media shares and backlinks.

With the help of our data partner BuzzSumo, we uncovered some very interesting findings.
esb6  MGT421  MGT621  Online  blog  blogging  stats  data  advice  content  analytics 
yesterday by jeromekatz
Grammarly: Free Writing Assistant
Millions trust Grammarly’s free writing app to make their messages, documents, and posts clear, mistake-free, and effective.
english  grammar  blogging  tools 
yesterday by nahurst
4 Ways to Build Transparency as a Leader
Trust and transparency are fundamental to business success. A recent survey by Ernst & Young found that less than half of global professionals trust their employer, boss, team or colleagues.
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yesterday by williger
Twitter vs. Facebook: Which Platform Should Your Business Be On?
When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, or Facebook?
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yesterday by williger
The Ultimate Guide to Amazon Advertising
In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively, while Amazon owned a measly 7%. However, if you dig a little deeper into the numbers, Amazon isn’t actually the third wheel in this equation.
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yesterday by williger
Blogging is most certainly not dead
"A few weeks ago, I asked the readers of the Noticing newsletter to send in links to their blogs and newsletters (or to their favorite blogs and newsletters written by others). And boy, did they! I pared the submissions list down to a representative sample and sent it out as last week’s newsletter. Here’s a smaller excerpt of that list…you can find the whole thing here.

Several people wrote in about Swiss Miss, Subtraction, Damn Interesting, Cup of Jo, sites I also read regularly.

Ted pointed me towards Julia Evans’ blog, where she writes mostly (but not exclusively) about programming and technology. One of my favorite things about reading blogs is when their authors go off-topic. (Which might explain why everything on kottke.org is off-topic. Or is everything on-topic?)

Bruce sent in Follow Me Here, which linked to 3 Quarks Daily, a high-quality blog I’d lost track of.

Marcelo Rinesi blogs infrequently about a little bit of everything. “We write to figure out who we are and what we think.”

Futility Closet is “a collection of entertaining curiosities in history, literature, language, art, philosophy, and mathematics, designed to help you waste time as enjoyably as possible”. (Thx, Peter)

Michael Tsai blogs about technology in a very old school way…reading through it felt like a wearing a comfortable old t-shirt.

Sidebar: the five best design links, every day. And Nico Lumma’s Five Things, “five things everyday that I find interesting”.

Pamela wrote in with dozens of links, among them visual blog But Does It Float, neuroscience blog Mind Hacks, the old school Everlasting Blort.

Elsa recommends Accidentally in Code, written by engineer Cate Huston.

Madeleine writes Extraordinary Routines, “sharing interviews, musings and life experiments that explore the intersection between creativity and imperfection”.

Kari has kept her blog for the last 15 years. I love what she wrote about why she writes:
I also keep it out of spite, because I refuse to let social media take everything. Those shapeless, formless platforms haven’t earned it and don’t deserve it. I’ve blogged about this many times, but I still believe it: When I log into Facebook, I see Facebook. When I visit your blog, I see you.

Social media is as compelling as ever, but people are increasingly souring on the surveillance state Skinner boxes like Facebook and Twitter. Decentralized media like blogs and newsletters are looking better and better these days…"

[See also:
Noticing Newsletter's "Blogging Is Most Certainly Not Dead" edition:
https://mailchi.mp/kottke/blogging-is-not-dead-edition-2575912502?e=9915150aa0

Noticing Newsletter's "The Best Kottke Posts of 2018 B-Sides" edition
https://mailchi.mp/kottke/noticing-the-best-kottke-posts-of-2018-b-sides-edition-12212018?e=9915150aa0 ]
blogs  blogging  jasonkottke  kottke  2018  writing  web  web2.0  internet  online  rss 
yesterday by robertogreco
Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out
There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types?
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yesterday by williger

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