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How to Optimize Your Local SEO
The following practices can help you get started on developing strong local SEO that contributes to a successful and popular business.
local-SEO  digital-marketing  blogging 
1 hour ago by Adventure_Web
How HubSpot Manages a Giant Website With a Tiny Team
If you've followed HubSpot's history, it’s also probably a big surprise to you that we had 20,000 customers and went public years before we had a team to manage our web strategy. And, as you might expect, things were pretty complicated before my team was implemented.
Archive  blogging  business  inoreader  marketing  social  media 
3 hours ago by williger
A Text Renaissance
> I think my limit for open-loop writing is about 14k words. For the book on temporality I’m working on now, I’ll probably serialize it online in some form before trying to put it together as a book.

​​> All in all, it was a wonderful outpouring of deep reserves of creativity and knowledge, the likes of which I haven’t seen online in a long time.

​> Twitter is where all the history-making, universe-denting social media action really is. It is as close to a pure ideas-commons/digital public as we’ll ever get.

​> Email today is now less a communications medium than a communications compile target.
venkatesh-rao  blogging  zine  email  substack  rss  books  twitter 
11 hours ago by jasdev
Features vs. Benefits: A Crash Course on Proper Messaging
We've all been involved in a purchasing decision that required upfront research. Sometimes we're buying something we know a lot about, but more often than not, we are diving into some foreign territory.
Archive  blogging  business  inoreader  marketing  social  media 
13 hours ago by williger
How to Leverage YouTube Advertising for Your Direct Response Campaign
While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new. Unlike branding, direct response focuses on compelling people to take immediate action after watching an ad.
Archive  blogging  business  inoreader  marketing  social  media 
yesterday by williger
What Does A/B Testing Have to do with Machine Learning?
To some marketers, A/B tests are a no-brainer. After all, there's nothing like knowing which marketing content is preferred with your target audience, before sending it out to the masses.
Archive  blogging  business  inoreader  marketing  social  media 
yesterday by williger
What a Social Media Target Audience Is and How to Find It
For my master's program at Syracuse University, we were required to attend two immersion weekends. These weekends were filled with networking events, guest speakers, and industry leader presentations.
Archive  blogging  business  inoreader  marketing  social  media 
yesterday by williger
Replaying My Shame by Emily Gould
The following week in the office was weird. I was worried at first that I was in trouble. I posted a transcript of the clip myself — I wanted the feeling of control I could get if I wrote the caption under it, and I thought it would be good to “own” any traffic it generated. I titled the post “How the Gawker Stalker Map Works: A Guide for Dummies, Outraged Famous People and Old Folk,” and it continued in that condescending tone. I also wrote a New York Times op-ed about how the “Stalker Map” represented a democratization of discourse and a threat to old-media systems for disseminating publicity.
gawker  privacy  blogging 
yesterday by jomc
How One Marketing Agency Earns Radio, Local, and National Television Coverage
via Pocket - How One Marketing Agency Earns Radio, Local, and National Television Coverage - Added February 26, 2020 at 07:08AM
IFTTT  Pocket  blogging  business  inoreader  marketing  social  media 
2 days ago by williger
What Is Local PR and How Does It Work? [Examples]
via Pocket - What Is Local PR and How Does It Work? [Examples] - Added February 26, 2020 at 04:08AM
IFTTT  Pocket  blogging  business  inoreader  marketing  social  media 
2 days ago by williger
fastai/fastpages
An easy to use blogging platform, with support for Jupyter notebooks, Word docs, and Markdown.
software  opensource  JavaScript  github  blogging  static  site  jupyter  fast  Ali  pages 
2 days ago by gkamp
What's an Organic Search & How Do You Report on It?
via Pocket - The Definition of Organic Search Results [In Under 100 Words] - Added February 26, 2020 at 12:53AM
IFTTT  Pocket  blogging  business  inoreader  marketing  social  media 
2 days ago by williger
Twitter
From Calendar to Conversions: How to Plan 12 Months of Customer-Focused

Blogging  contentmarketing  from twitter_favs
3 days ago by pamneely

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