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How The Guardian is making podcasts pay off - Digiday
High listen and download numbers are useful to show advertisers, but in the last few weeks, the publisher has used the format to drive people to its membership scheme, by running ads within the podcasts. It says it’s working, but it’s too early to share results.

Numerous publishers are moving podcasts higher up the value chain as audiences grow and ad revenue continues to show promise: Ad rates overall have stayed buoyant while demand is still high, audiences tend to be younger and focus on the show. While there’s a wealth of podcasts out there, only the top tier with listen numbers in the six-figures can get meaningful ad revenue.

“Podcasts are not just a story on memberships; they have been successful on ad slots — they are a mix of revenue streams,” said Christian Bennett, executive editor of visual journalism at the Guardian.
Podcasts  Guardian  bm 
8 days ago by paulbradshaw
BuzzFeed and the digital media meltdown - Columbia Journalism Review
“You’re going to see some really strong digital media companies that survive all this turbulence and challenges, and they’re gonna be better companies because they made hard decisions,” Peretti tells me. “They made cuts and organized themselves to be able to endure through good times and bad. . . . There was a period when everyone was trying to outrun each other, and now it’s a period of outlasting. Then, on the other side of that, there will be a period of long, sustained growth as a profitable establishment business. That’s the cycle that we’re going through.”
bm  buzzfeed 
8 days ago by paulbradshaw
'Desirable, viable and feasible': Inside Conde Nast's development process for Vogue Business - Digiday
The five phases in the framework include discovering insights and understanding customer problems; defining ideas and asking whether the publisher should answer this; mapping and iterating the product; accelerating from a scrappy operation to a substantial product and then scaling the established product. Each of the five phases has activities, tools, experiments and discussion points, effectively working as a governing body.
bm  vogue  condenast  planning 
10 days ago by paulbradshaw
'Hard to back out': Publishers grow frustrated by the lack of revenue from Apple News - Digiday
Ad revenue is bogged down by advertisers’ disinterest in the ad inventory that publishers are selling directly, and by remnant ad fill rates that many publishers describe as abysmal, even after a modest improvement to start the year, sources said. One source said their publication earned “low five-figures” every month from Apple News; another said they earned less than $1,000 per month
applenews  bm  advertising  t 
23 days ago by paulbradshaw
Robot writers drove 1,000 paying subscribers for Swedish publisher MittMedia - Digiday
The publisher, which now has nearly 80,000 digital subscribers, found that real-estate articles are the most effective at converting loyal users into digital subscribers. At the end of 2017, it launched the “Homeowners Bot,” which writes a short text on every house that is sold in the local market, identifies an interesting angle, like the most expensive house sold in the year, and adds an image from Google Street View.
automation  robotjournalism  bm  subscriptions  t  housing  dj 
4 weeks ago by paulbradshaw
With slim ad revenue, UK publishers look to alternatives for Snapchat shows - Digiday
commerce is another avenue publishers like PinkNews are keen to explore. In the U.S. where Snapchat added a commerce function in early 2018, the results have been mixed, but PinkNews is exploring ad formats to shop merchandise — custom superheroes on shirts — from the characters it has developed on Snapchat.
One Snapchat Shows publisher with monthly views under 10 million said it was getting monthly revenue in the low four figures.
ecommerce  bm  Snapchat  advertising  t 
6 weeks ago by paulbradshaw
Publishers are getting serious about podcast revenue - Digiday
According to The Economist, its podcast CPMs are higher than YouTube’s network average CPM rates of between $2 (£1.52) and $3 (£2.28), said Tom Standage, head of digital strategy and deputy editor at The Economist, although the publisher wouldn’t go into detail about its podcast ad revenues, and it mostly monetizes video through brand sponsorship on Economist Films.
Podcasting  bm 
6 weeks ago by paulbradshaw
Fake News, Real Money: Ad Tech Platforms, Profit-Driven Hoaxes, and the Business of Journalism: Digital Journalism: Vol 0, No 0
Following the viral spread of hoax political news in the lead-up to the 2016 US presidential election, it's been reported that at least some of the individuals publishing these stories made substantial sums of money—tens of thousands of US dollars—from their efforts. Whether or not such hoax stories are ultimately revealed to have had a persuasive impact on the electorate, they raise important normative questions about the underlying media infrastructures and industries—ad tech firms, programmatic advertising exchanges, etc.—that apparently created a lucrative incentive structure for "fake news" publishers. Legitimate ad-supported news organizations rely on the same infrastructure and industries for their livelihood. Thus, as traditional advertising subsidies for news have begun to collapse in the era of online advertising, it's important to understand how attempts to deal with for-profit hoaxes might simultaneously impact legitimate news organizations. Through 20 interviews with stakeholders in online advertising, this study looks at how the programmatic advertising industry understands “fake news,” how it conceptualizes and grapples with the use of its tools by hoax publishers to generate revenue, and how its approach to the issue may ultimately contribute to reshaping the financial underpinnings of the digital journalism industry that depends on the same economic infrastructure.
fakenews  Research  bm 
8 weeks ago by paulbradshaw
Facebook is putting $300 million toward stabilizing local news – Poynter
Here’s a breakdown of who is getting what in this latest news and how it will be used:

Pulitzer Center: This $5 million grant will create a fund that gives grants to local newsrooms for coverage that impacts their communities.  According to the press release, “Bringing Stories Home” will result in 12 reporting projects annually.
Report for America: $2 million toward this program’s goal of getting 1,000 local journalists into local newsrooms through year-long assignments.
Knight-Lenfest Local News Transformation Fund: $1 million toward a tech hub aimed at helping newsrooms better develop products, report news and find sustainable business models. (Disclosure: Knight and Lenfest are both Poynter funders, and Knight helps fund my coverage of local news.)
LMA & LMC: The Local Media Association and the Local Media Consortium will share $1 million to work with member newsrooms on branded content.
American Journalism Project: This new project aimed at helping local newsrooms through venture philanthropy will get $1 million.
Facebook will put $20 million into expanding the Accelerator pilot for membership and subscriptions.
Community News Project: Announced late last year, $6 million will go toward this project, which works with regional publishers in the United Kingdom to train “community journalists.”
fb  bm 
9 weeks ago by paulbradshaw

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