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New Brand Identity for Aman by Construct — BP&O
Material choices and the pencils of the press pack layer identity with a very physical and tactile quality hinted at in the carved qualities of type, while a colour palette of sand, soil and clay, are distinctly earthy. Dyed uncoated papers, embossed boards and a gold foil print finish convey a quality and value without appearing excessive. This simple combination manages to say a lot with just a few assets.
branding  design 
6 hours ago by ramitsethi
Duolingo redesigned its owl to guilt-trip you even harder (The Verge)
Обзор редизайна Duolingo и его нового фирменного персонажа, который позволил увеличить вовлечённость пользователей.
UX  design  branding  case  redesign  issue 
yesterday by jvetrau
What a brandless brand is selling you | The Outline
A&F CEO Mike Jefferies offered a notorious illustration of this logic in 2006 when he announced, in a Salon profile, that he wasn’t interested in having anyone but popular, attractive teens wear the brand’s clothes. “In every school, there are the cool kids and the popular kids,” he admitted with no apparent hesitation. “Candidly, we go after the attractive, all-American kid with a great attitude and a lot of friends. A lot of people don’t belong in our clothes. And they can’t belong.”
Jefferies is, obviously, an asshole. But his comment correctly diagnoses how branding has changed, as well as the work consumers are now expected to do on its behalf. When your customers are active partners in “making” and “managing” the brand, policing who is allowed to shop at your store is, weirdly enough, a hiring decision like any other. We’re used to thinking of production and consuming as separate activities, but, as Jefferies shows, in modern branding, they are one and the same. Making sure the “right” person consumes your clothes is a way to enhance a brand’s value. Like it or not, then, modern life gives you little choice but to “work” for a brand, putting all of our social lives in the service of capital. What branding offers is belonging (for a price).

Note end on capitalism.

Me: Branding is about creating shared values and while the author is right that modern branding began with the onset of the 20th century it actually stated with the earliest of clans hundred of years ago: flags, family coat of arms, shields. All of these things conveyed a belief that allowed individual people, who typically perish when they are alone in the wild, to be with a group whose belonging provides security and thriving. And thank god for it because our greatest creations have been group effort.
branding  brand_abercrombie  brandstrategy 
2 days ago by JohnDrake
The worst branding trend of 2018 is ‘blanding’ and the main offenders are in tech.
brand  brandagency  branding  from twitter_favs
3 days ago by jerrythepunkrat
Effective doesn’t exist just because you made a cool looking brand; it requires a plan with long-term eff…
branding  from twitter_favs
4 days ago by jerrythepunkrat
Who are you? Who needs to know? How will they find out? Why should they care? The fifth edition of @alinawheeler’s Designing Brand Identity is a brilliant resource.
design  web-design  layout  art  webdev  graphic  graphicdesign  graphic-design  web-dev  photoshop  Adobe  type  typography  font  fonts  identity  brand  branding 
4 days ago by dcolanduno

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