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Opinion | The Whistle-Blower’s Guide to Writing
Sept. 27, 2019 | The New York Times | By Jane Rosenzweig. Ms. Rosenzweig is the director of the Writing Center at Harvard.
active_voice  best_of  brevity  clarity  complaints  concision  focus  high-quality  howto  impeachment  intelligence_analysts  memoranda  persuasion  presentations  purpose  self-organization  topic_sentences  writing 
22 days ago by jerryking
Is a shorter video length more engaging on Facebook? - NewsWhip
With three years of data to compare, we took a look at how each reaction compared to video length, and as it turns out, there isn’t much of a formula to emulate. People tend to care more about the content and it’s proven through our analysis that if people deem it worth watching, they don’t care how long they have to watch it.
length  onlinevideo  s  t  research  brevity  fb 
march 2019 by paulbradshaw
Longer videos are powering Bloomberg's Instagram growth - Digiday
it has more success in longer videos. The publisher’s most-viewed videos, which get over 50,000 views, average 56 seconds, according to Tubular. The length limit on Instagram videos in the feed is 60 seconds. Since April 2018, it posted 450 videos between 30 seconds and 60 seconds, while only 110 at 30 seconds or less. Average views for videos between 30 and 60 seconds are over 30,000, while average views for videos under 30 seconds are much lower at 5,500, according to Tubular data.
onlinevideo  instagram  Bloomberg  length  brevity  S  t 
march 2019 by paulbradshaw
Flipboard wants tighter abs, Pinterest wants good wine, and Linkedin wants to read about…shopping? Here are the kinds of content platform users seek (or avoid) » Nieman Journalism Lab
Where do very short text posts do best? Pinterest, Facebook, Instagram, SmartNews, and both Yahoo Search and other Yahoo referrals. In the case of Pinterest, image-heavy posts or short instructional ones might do best. In the case of Facebook, perhaps it relates to the stat reported by Bloomberg that, while users spend 45 minutes a day on Facebook, “the average Facebook session lasted less than 90 seconds…while you were waiting in a checkout line, trying to avoid eye contact between subway stops, or sitting on the toilet.”

How about longer pieces, those over 1,000 words? Linkedin, Reddit (non-app), and the Drudge Report send proportionally more traffic to longform posts.
Research  stats  consumption  platforms  longform  Pinterest  brevity 
february 2019 by paulbradshaw
Consumers love smart speakers. They don’t love news on smart speakers. (At least not yet.) » Nieman Journalism Lab
Use of the devices for music and weather is still far ahead of news use. And among consumers’ complaints about news briefings: They’re too long.
Luckily, there’s time for news publishers to catch up
voice  s  research  length  brevity 
november 2018 by paulbradshaw
YouTube Videos Keep Getting Longer to Drive Ad Revenue | WIRED
AS VIDEOS BALLOON in length, YouTube genres are shifting dramatically. Makeup tutorials are seldom less than 12 minutes, and the popular “storytime” video genre is bursting with creators who spin yarns that last 45 minutes or more. Making short, shareable videos designed to appeal to the broadest audience possible has given way to something, not only longer, but more niche. It’s easy to chart that shift in long-running creators, like Jenna Marbles. Circa 2012, she was posting two-and-a-half-minute skits like “What Girls Do in the Bathroom in the Morning.” Now, these specific and bizarre glimpses into her life have expanded to 16-and-a-half minute videos on topics like “Making My Dog a Bed Out Of Soap”—and 10 million people will watch.
s  length  brevity  onlinevideo  YouTube  stats 
november 2018 by paulbradshaw
How one skilled speech shamed the Trump administration | Financial Times
Sam Leith 4 HOURS AGO

Sam Leith is the author of ‘Words Like Loaded Pistols: Rhetoric from Aristotle to Obama’ (Basic Books
speeches  public_speaking  shame  brevity  logic_&_reasoning  rhetoric  books  politicians 
june 2018 by jerryking
After years of chasing Facebook traffic, Mic goes for 'deliberate distribution' - Digiday
Mic joined other publishers in the pivot to video, and its video output remains steady, but it’s shifted from undifferentiated clips seeking virality to videos lasting several minutes that are narrated and shot in the field. The company couldn’t immediately provide numbers to show if time spent overall has gone up, but pointed to some successes along the way: Mic, with Time, recently won a coveted American Society of Magazine Editors award for video for an 18-minute mini-doc on the opioid crisis, “Life After Addiction.” The doc racked up 118,000 hours of time spent in November, making it a top video in time spent that month. Another example of the push to viewing time is a three-minute video on an unwarranted arrest that had only 2.2 million views but 30,000 hours of time spent.
onlineVideo  mic  brevity  platforms  distribution  fb 
may 2018 by paulbradshaw
Twitter Users Like Long Tweets More Than Short Ones
SocialFlow reviewed tens of thousands of tweets published between Wednesday Nov. 29 and Wednesday Dec. 6, analyzing clicks, retweets, and likes. It determined that tweets above 140 characters are being retweeted 26.52 times on average compared with 13.71 times for tweets of 140 characters and below. The company also found that longer tweets are being liked — again on average — 50.28 times compared with 29.96 times for shorter tweets. Clicks per tweet for the time period analyzed were about even.
s  Twitter  brevity  Research  smo  length 
december 2017 by paulbradshaw
13 things I learned from six years at the Guardian – Medium
"The most important commodity most people have to spend online is their attention. If you want to gain their trust, don’t screw about with it."
quotes  attention  brevity  trust 
october 2017 by gilest

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