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The networker: Martin Sorrell of WPP - FT.com
March 13, 2015| FT | Andrew Hill.

After 30 years, WPP now embraces some of the best-known names in marketing, advertising and public relations, including Ogilvy & Mather, J Walter Thompson and Burson-Marsteller.
In the process, Sorrell has become one of the best-connected executives in the world....Sorrell performs a similar role at WPP, using a combination of visionary pronouncements and obsessive micromanagement of clients, finances and employees. ....later this year a new chairman, Roberto Quarta, will take over. Quarta, a tough Italian-American with a background in private equity, is expected to be less submissive to WPP’s chief executive than previous chairmen. The question of how long Sorrell ­continues in his role, who could succeed him, and what will happen to the WPP empire if he goes, will be the most important issue on Quarta’s desk....“[If] I have been behaving as an owner, rather than as a ‘highly paid manager’ . . . mea culpa. I thought that was the object of the exercise,” he wrote.
Martin_Sorrell  WPP  advertising  advertising_agencies  succession  deal-making  WEF_Davos  legacies  JWT  Ogilvy_&_Mather  owners  Burson-Marsteller 
march 2015 by jerryking
Burson-Marsteller Global Corporate Twitter Influence Study
The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user.
Twitter  socialmedia  research  consumer  Burson-Marsteller  2014 
march 2014 by inspiral
P.R. Agency Begins a Push to Modernize - NYTimes.com
October 13, 2013 | NYT | By STUART ELLIOTT.

The initiative includes, in addition to the new slogan, beginning a series of meetings of thought leaders, under the rubric of the Burson-Marsteller Conversations; revamping the employee training program; forming a worldwide strategic leadership team; hiring additional senior managers; introducing a “reverse mentoring” program in which younger employees mentor their elders in digital and social media; retooling the Burson-Marsteller Web site; and redesigning brand identity materials like business cards. ...Burson-Marsteller joins a long list of public relations agencies reconsidering how they operate amid new forces like social media and real-time marketing. Others include DeVries Public Relations, which was renamed DeVries Global; FleishmanHillard, part of the Omnicom Group; and the Olson P.R. division of Olson, re-branded as Olson Engage.
public_relations  reinvention  Burson-Marsteller  WPP  Young_&_Rubicam  retooling  modernization  brand_identity  training_programs 
october 2013 by jerryking
AIG Offers Crisis-Communications Insurance - WSJ.com
OCTOBER 12, 2011 | WSJ | By ERIK HOLM.

Got a Crisis? Tap AIG (Really)....Chartis, the property-casualty subsidiary of the New York insurer, is offering a new type of coverage to help companies offset the cost of bringing in outside experts when a public-relations crisis hits. Dubbed ReputationGuard, the insurance will pay for policyholders to seek the counsel of two crisis-communications firms, Burson-Marsteller and Porter Novelli, even before a possible crisis becomes public.
crisis_management  Chartis  AIG  reputation  insurance  public_relations  publicity  Burson-Marsteller  Porter_Novelli 
october 2011 by jerryking
Facebook ha pagato una campagna mediatica per gettare fango su Google
Fino a qualche ora fa era solo un insinuante dubbio, ora è una scomodissima verità: Facebook ha pagato un’azienda di pubbliche relazioni, la Burson-Marsteller, affinché persuadesse giornalisti e blogger a scrivere articoli contro Google.
Il “giochetto” è stato smascherato da “USA Today” e “The Daily Beast” quando il blogger Christopher Soghoian ha deciso di rifiutare uno di questi “inviti” a parlare male di Google e ha vuotato il sacco pubblicando la sua corrispondenza con Burson-Marsteller.
Dalle e-mail emerge come l’azienda pagata da Facebook per imbastire questa campagna “anti-big G” abbia fatto pressioni su blogger e giornalisti parlando delle gravi violazioni della privacy causate da Google Social Circle, la funzione “social” mediante la quale gli utenti di Google possono visualizzare le informazioni pubbliche degli amici dei propri contatti, come i loro profili su Facebook e Twitter.(...)Continua a leggere Facebook ha pagato una campagna mediatica per gettare fango su Google, su Geekissimo
Facebook ha pagato una campagna mediatica per gettare fango su Google, pubblicato su Geekissimo il 13/05/2011
© naqern per Geekissimo, 2011. | Permalink | 3 commenti | Aggiungi su del.icio.us Hai trovato interessante questo articolo? Leggi altri articoli correlati nelle categorie Facebook, Google. Post tags: Burson-Marsteller, facebook vs google, Google Circle, macchina del fango, mark zuckerberg
facebook_vs_google  Facebook  mark_zuckerberg  Burson-Marsteller  Google_Circle  macchina_del_fango  Google  from google
may 2011 by hanicker
Facebook Loses Much Face In Secret Smear On Google
Facebook secretly hired a PR firm to plant negative stories about Google, says Dan Lyons in a jaw dropping story at the Daily Beast.

For the past few days, a mystery has been unfolding in Silicon Valley. Somebody, it seems, hired Burson-Marsteller, a top public-relations firm, to pitch anti-Google stories to newspapers, urging them to investigate claims that Google was invading people’s privacy. Burson even offered to help an influential blogger write a Google-bashing op-ed, which it promised it could place in outlets like The Washington Post, Politico, and The Huffington Post.

The plot backfired when the blogger turned down Burson’s offer and posted the emails that Burson had sent him. It got worse when USA Today broke a story accusing Burson of spreading a “whisper campaign” about Google “on behalf of an unnamed client.”

Not good.

The source emails are here.

I’ve been patient with Facebook over the years as they’ve had their privacy stumbles. They’re forging new ground, and it’s not an exaggeration to say they’re changing the world’s notions on what privacy is. Give them time. They’ll figure it out eventually.

But secretly paying a PR firm to pitch bloggers on stories going after Google, even offering to help write those stories and then get them published elsewhere, is not just offensive, dishonest and cowardly. It’s also really, really dumb. I have no idea how the Facebook PR team thought that they’d avoid being caught doing this.

First, it lets the tech world know that Facebook is scared enough of what Google’s up to to pull a stunt like this. Facebook isn’t supposed to be scared, ever, about anything. Supreme confidence in their destiny is the the way they should be acting.

Second, it shows a willingness by Facebook to engage in cowardly behavior in battle. It’s hard to trust them on other things when we know they’ll engage in these types of campaigns.

And third, some of these criticisms of Google are probably valid, but it doesn’t matter any more. The story from now on will only be about how Facebook went about trying to secretly smear Google, and got caught.

The truth is Google is probably engaging in some somewhat borderline behavior by scraping Facebook content, and are almost certainly violating Facebook’s terms and conditions. But many people argue, me included, that the key data, the social graph, really should belong to the users, not Facebook. And regardless, users probably don’t mind that this is happening at all. It’s just Facebook trying to protect something that it considers to be its property.

Next time Facebook should take a page from Google’s playbook when they want to trash a competitor. Catch them in the act and then go toe to toe with them, slugging it out in person. Right or wrong, no one called Google a coward when they duped Bing earlier this year.

You’ve lost much face today, Facebook.

Update:

Sleazy PR Firm Throws Scummy Facebook Under The Sordid Bus
Facebook, You’re Going To Need A Better Answer For Your Slimeball Stunt

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featured  TC  burson-marsteller  Facebook  google  from google
may 2011 by gigajeff
MESSAGE — Internationale Zeitschrift für Journalismus
»Das hätte man drunter schreiben können, aber das ist sicher nicht mit bösem Willem geschehen, denn Hegemann ist einer der fünf bis zehn Leute, die man fragt, wenn man etwas zum Urheberrecht wissen will.«
springer  burda  christoph-keese  jan-hegemann  lobbyismus  leistungsschutzrecht  reinhard-müller  faz  journalismus  bdzv  helmut-heinen  icomp  burson-marsteller  gutachten  danaergeschenk  ansgar-ohly  reto-hilty  geistiges-eigentum  investitionsschutz  google  aggregator  udo-branahl  roland-gerschermann  brigitte-zypries 
march 2011 by presseschauer

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