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Company Registration in India
Register your company with market leader Quickcompany. It also offeres services for startups like business formation, compliances and trademark registration.
company  registration  formation  incorporation  business 
52 minutes ago by shankyrungta
2018 Edelman Trust Barometer | Exec Summary
Self-reported data via surveys so read with some skepticism
trust  survey  q1  2018  global  government  ngo  business  media  comparison  Statistics 
1 hour ago by csrollyson
Glossier’s Emily Weiss: The Millennials’ Estée Lauder
The company launched online in 2014 with only four products: Milky Jelly Cleanser, a priming moisturizer, Balm Dotcom lip balm, and a misting spray. Everything was available only via Glossier’s millennial-pink-accented website and priced for a young market. The products shipped in resealable pink bubble-wrap pouches with a little strip of graffiti-doodle stickers inside, which Weiss hoped her customers would plaster all over their stuff, then take pictures of the stickers plastered all over their stuff to post on social media. Customers sharing with other customers was a key part of the business model

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She had incredible style and taste, she was sophisticated and driven, she was that young person who just wanted to work and who really preferred being around adults. Lena Dunham used to babysit my kids, and I remember thinking that Emily was very much the same way — an old soul.

“She was also,” Astley says, “great to photograph. The MTV people loved her. But Emily said, ‘I don’t want to be a reality-television star.’ She knew that was a trap. I always knew that Emily would go far, and one of the ways I knew was that she just walked away from MTV.” Weiss had figured out where real power lies, and it wasn’t going to come from moaning about her boyfriends on TV.

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She tried it, loved it, and, although she’d never written about beauty before, asked Vogue’s then–beauty director Sarah Brown if she could write about it for the magazine’s website. “It was a total unlock moment,” Weiss says now. “I was like, ‘God, I love this. How fun is it to write about beauty? To talk about beauty?’ I just kind of caught the bug.”

That August, sitting on a beach in Connecticut with her parents, she made up her mind. “ ‘Guys, I think I’m going to start a blog,’ ” she told them. “ ‘It’s going to be about women and putting them and their narrative and their story at the forefront and giving them a voice and a platform and just really encouraging them.’ ” She beams her superstar smile. “I mean, I didn’t really say all that. That’s what it became.”

The idea to transition the blog into a brand was always sort of there. As the blog became successful, Weiss learned about the market, and she already had hundreds of thousands of potential customers who were growing, week after week, to trust her authority

Weiss’s idea was different, to be something of a — that dreaded word — “disrupter” of the beauty industry. Start small. Don’t aim at wholesale (no Sephora, no Duane Reade). Crowdsource pretty much everything, through social-media platforms, affiliate sponsorships and links, and just through gossip.

But creating a beauty brand is a lot harder than creating a blog, which she estimates cost her $1,000 at first ($700 of which was for a digital camera). The price tag for launching with four products was about $1 million.

“I had no idea what I was doing,” she says. “I was 28 years old. I didn’t have an M.B.A. I went to art school.” But she put her ideas together and took her show on the road. She visited 12 venture-capital firms, and she received 11 “no” answers.

The sole “yes” was from Kirsten Green, a San Francisco VC interested in brands started by women. “I see a lot of beauty lines that are beautiful,” Green says, “but we’re trying to work with founders who are looking at the entire thing holistically, from a unique viewpoint. What Emily was pitching was a multilayered vision. She wasn’t out there pitching Glossier; she was really thinking differently, and I thought, I need to work with this woman. I don’t know what we’re going to build, but it’s going to be different and interesting. Emily is my best case study in having a gut instinct on somebody.”

Once Weiss had the funds, she was ready: “I wrote out, ‘Here are all the things we need to launch: website. Chemist. Office space.’ And then I just checked them off, one by one. Put all the balls in the air. Got pregnant with Glossier. Incubated. Gave birth to four beautiful products.”

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Weiss sees herself not as a visionary but as someone who realized something was happening — social media was transforming the way beauty products were talked about and bought — and then worked her ass off to get on top of it. If people want to be like her, well, it is the era of the aspiring she-E-O.
online-business  how-to-start-a-business  business  millenials-at-work  how-they-started  work  do-what-you-love  blogging 
yesterday by lwhlihu
Hiring the Best People - Patty McCord, HBR IdeaCast
Patty McCord, Netflix's former Chief Talent Officer

"The really important tells for me are that I want to hire people who have made mistakes, who have been brave enough to try something where they might fail, and more importantly, once they’ve failed, have learned something from it. So, I want to look for a track record of people who have boldly gone where no one’s gone before once or twice in their life, and when they have, and they’ve stumbled, that they pick themselves up and they kept going and they said, Phew, learned a lot from that; don’t make that mistake again."

"When you start with the problem rather than with the fit, then sometimes you find that people who aren’t like you fit just fine because they’re really good at stuff that you’re not really good at doing."

"It's not who or what you know, it's who knows what you know."

Always Be Recruiting.

https://hbr.org/2018/01/how-to-hire
podcast  business  hiring 
yesterday by rhettd

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