recentpopularlog in

cmo

« earlier   
Twitter
4 Ways a Can Win Over - by on

"Their interests, a.k.a. keywords don’t stay…
Millennials  CMO  from twitter
6 weeks ago by jhill5
Twitter
Fostering deeper relationships with peers is key for any . At and discuss…
KelloggMLS  CMO  from twitter_favs
october 2019 by Vince
Adam Keesling on Twitter: "Blue Apron IPO'd in June 2017 at a $2bn valuation Yesterday, it closed at a stock price of $9.01, representing a market cap of just under $120mm What happened and what can we learn?" / Twitter
Blue Apron IPO'd in June 2017 at a $2bn valuation

Yesterday, it closed at a stock price of $9.01, representing a market cap of just under $120mm

What happened and what can we learn?
strategy  finance  marketing  CMO 
october 2019 by brokerchange
Only 17% of CMOs collaborate with other business areas | WARC
Chief marketing officers are failing to collaborate with other business areas, according to the latest research from Deloitte. In a survey of 575 Fortune 500 executives across the C-suite, just 17% said they have worked on an initiative collaboratively with their CMO. This is the lowest level behind CEOs. Although Fortune 500 businesses are US-based, the group works globally – the list includes Apple, P&G and Walmart.

This suggests CMOs are isolated in their current role – they are both failing to collaborate and show leadership outside marketing and new markets. CMOs appear to agree, as only 5% say they feel highly confident in their ability to gain the support of their C-suite peers.
cmo  business  collaboration 
october 2019 by JohnDrake
What really is Product Marketing?
"Finally, being in denial about the onset of idea bankruptcy on the part of Product Management. This happens 2-3 quarters before its clear to everyone but at some point, the company can start to look to product marketing to come up with new “stories” off the same code. This is a result of a tired product organization that has may have temporarily lost its ability to outflank the competition. Insist that your product team tells you why you will win. If your product marketer is dominating that conversation in a leadership or a board meeting about this topic, you’re in trouble."
business  startup  lessons  cmo  go  to  market  marketing  product  management  saas  and  cloud  selling  go-to-market 
october 2019 by jonerp
CMOs say data analytics is the most important marketing skill | WARC
CMOs also believe a balance between creative and data skills is vital. Overall, 42% said so. However, just 7% believe strong creative skills are most important on their own.
marketing  data  cmo  insights_analytics 
october 2019 by JohnDrake
Why Is Chipotle's CMO Chris Brandt Focused on Purpose-Driven Marketing? - eMarketer Trends, Forecasts & Statistics
How is Chipotle telling that story?

We use real, unprocessed ingredients that are responsibly sourced using classic cooking techniques to make really clean, delicious food—no microwaves, can openers or freezers. Those are fundamental things people didn't know.

/

What makes the CMO role challenging today?

The CMO has to be the most balanced left brain/right brain person in the organization. You have to be able to understand creative and messaging in an artful way, but you also have to be really analytical about what's truly driving the business, challenging the analytics, being on top of all the numbers. That is a rare person.

You [also] need to have a sense of, “Well, I want to try new things and come up with ideas, but at the same time, be practical.”

It’s the art and science combination that makes that CMO job harder than it's ever been, but it should be more valuable than it's ever been because that's where growth can come for the organization. It's where you can rally the organization around a cause or a purpose. If you can't bring them to life in pictures, sound and storytelling, who else is going to do that?
food  cmo  brand_chipotle  fastfood 
september 2019 by JohnDrake
What really is Product Marketing?
"Finally, being in denial about the onset of idea bankruptcy on the part of Product Management. This happens 2-3 quarters before its clear to everyone but at some point, the company can start to look to product marketing to come up with new “stories” off the same code. This is a result of a tired product organization that has may have temporarily lost its ability to outflank the competition. Insist that your product team tells you why you will win. If your product marketer is dominating that conversation in a leadership or a board meeting about this topic, you’re in trouble."
product  management  saas  and  cloud  selling  go-to-market  cmo  marketing 
september 2019 by jonerp
Dentsu Aegis’ CMO Survey Finds That Performance Gaps Continue to Exist - eMarketer Trends, Forecasts & Statistics
For example, 85% of CMOs surveyed believe that creativity and big ideas that build the brand and create an emotional connection are going to be important in the future, but only 54% believe that they currently deliver on that. Similarly, 84% of respondents believe data collection and management will be needed to drive customer insight, but only 49% think they deliver well on that today.
agencybusiness  data  emarketer  cmo  industry  emotion 
august 2019 by JohnDrake
Twitter
RT : 3 key enablers for every who is leading :
1) Customer Focus
2) Marketing Technology
3) Agi…
Growth  CMO  Revenue  from twitter_favs
august 2019 by jfuentejr

Copy this bookmark:





to read