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Taking care of business on GOV.UK | Government Digital Service
A great article on how the GDS is approaching reducing content pages to make it easier for people to achieve their goals.
newslettered  268  article  content 
yesterday by justinavery
On-Page Ranking Factors
On-Page factors are the aspects of a given web page that influence search engine ranking.
seo  search  ranking  page  rank  content  marketing 
2 days ago by loydschutte
Ikea’s Back-to-School Campaign Is Using Influencers on Snapchat to Target Millennials – Adweek
The furniture brand and MEC are launching a back-to-school initiative on Snapchat with pop music and web comedy duo Superfruit that promotes products for college dorms through an interactive video.

Vertical-video ads within the app prompt users to “swipe up” to play a clip that lets users answer quiz questions and click on buttons about their home décor style to find the right products for them. Once someone has completed the quiz, they can click through to Ikea’s website to buy products featured in the video. The clickable video is powered by Eko’s technology and MEC worked with Fullscreen Media to use its influencer talent.
celebrity  vertical  content 
2 days ago by dancall
Look out, YouTube and Facebook: Amazon's coming for video publishers - Digiday
Video publishers have a number of ways to make money from the Amazon Video Direct program. If they choose to distribute individual videos and shows within the Amazon Prime subscription video service, they get paid 15 cents per hour streamed in the U.S. and 6 cents per hour streamed in the U.K., Germany and Japan.
content  distribution  amazon  video 
2 days ago by gugelproductions
Content Modelling Series
We’re in the middle of a paradigm shift from unstructured content towards structured content. We need to revisit the way we capture, classify, organise and store content. We need models to define structured content.
blog  content  cms  modelling 
2 days ago by brunsnik
B2B content strategy – a breezy twenty point gut check - by @jonerp
"A no-slides, no-notes talk on content strategy put my views to the test. Here's twenty quick hit points from the talk - and some closing tips for B2B content producers."
content  marketing  digital  and  mobile 
3 days ago by jonerp

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