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TrustRadius challenges software vendors to be more transparent in sales and marketing – but how?
"My last debate with TrustRadius on the impact of peer reviews on B2B buyers was certainly interesting. But their data raised a question we need to answer: how can vendors make their sales and marketing more transparent - and relevant to buyers?"
analytics  planning  and  data  analysis  content  marketing  crm  customer  experience  digital 
7 hours ago by jonerp
(1) Unboxing Prime Day - YouTube
In the week leading up to Prime Day 2018, Amazon unboxed one of the largest streaming events in Amazon history. Amazon Music hosted a private concert featuring Ariana Grande, Alessia Cara, Julia Michaels and Kelsea Ballerini in New York, Twitch Prime invited deadmau5 to take on the world’s top gamers in a PUBG Squad Showdown in Los Angeles, and customers in London, Tokyo, and Milan were able to join the celebration with a number of unique experiences.
amazon  livevideo  content  retail  ecommerce  o2o 
8 hours ago by dancall
Mass Appeal: A Look at the Cross-Cultural Impact of On-Screen Diversity
Beyond viewership, the cross-cultural appreciation of diverse cast members and content can be seen in the affinity of their fan bases. Nielsen’s N-Score solution assesses celebrities’ awareness, likeability and influence, which translates into what “fans” watch. Looking at the N-Score data on the fans of several of the leads from these programs, we see the broad appeal of multicultural talent across audiences by gender, age and ethnicity.
tvratings  nielsen  genz  asian  hispanic  multi_cultural  blacklivesmatter  tv  content 
11 hours ago by JohnDrake
Developing Quality Content for Your Website
Developing the right content for your website is crucial to its success.
website  marketing  content 
yesterday by Adventure_Web
Build a Quiz, Calculator or Survey | brandquiz
I upvoted brandquiz on Product Hunt: Create (almost) any type of interactive content - for free.
ProductHunt  Web  App  Email  Marketing  Growth  Hacking  SaaS  Tech  Create  (almost)  any  type  of  interactive  content  -  for  free. 
yesterday by glitchwitch
The Washington Post is starting a channel on Amazon-owned Twitch - Digiday
The channel will kick off with two shows. One is live news coverage hosted by video reporter Libby Casey, starting July 16 with a livestream covering President Trump’s meeting with Russian president Vladimir Putin, with the frequency to be determined by the news cycle. The other is a series starting July 19 called “Playing Games with Politicians” where political reporter David Weigel will interview prominent politicians (Rep. Matt Gaetz, Sen. Corey Booker and Rep. Suzan DelBene are confirmed for the first season) while they play video games.

The Post had been watching Twitch for a while because it has a big, untapped video audience. Per the platform, it has 15 million daily active users and it reportedly has 1 million views at any given time. (Twitch is also owned by Amazon, which happens to share an owner with The Washington Post.) Its decision to launch a channel was validated when it broadcast Mark Zuckerberg’s hearings on Capitol Hill in April and got 380,000 viewers the first day and 1.5 million views in all on its top clip that day. For comparison’s sake, the top channel on Twitch Friday afternoon was Fortnite, with just over 200,000 live views.
video  content  newspapers  amazon  livevideo  ideas 
yesterday by dancall
5 Reasons Not to Use FAQs
Don't fall for these misconceptions about the usefulness of frequently
asked questions (FAQ) on websites. If you design useful content and
organize around the user journey, you don't need them.
content  strategy  faqs 
yesterday by coldbrain
Order Out of Chaos: Patterns of Organization for Writing on the Job
Your writing’s meaning isn’t only the the words. Foundational patterns of organization can help you convey what you mean to say.
writing  organising  outlining  structure  documentation  content 
yesterday by coldbrain
Most Of The Content Out There Is Not Relevant, Get Traction By Creating Relevant
Content  from twitter
yesterday by mandigital
Post Planner helps you FIND, PLAN and POST better content in less time.
custom  curated  content  creation  marketing_toolbox 
2 days ago by kpieper876

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