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Marketing language now: Aspirational vs. Life Preserver - Breakthrough Marketing Secrets
via Pocket - Marketing language now: Aspirational vs. Life Preserver - Added March 26, 2020 at 05:39PM
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2 days ago by williger
The best GIFs: 9 places to find the GIFs that keep on giffing - Typeform
The best GIFs: 9 places to find the GIFs that keep on giffing - Typeform
gifs  copywriting 
2 days ago by wayneholt
Getting Your First Freelance Writing Jobs (As a Beginner)
Getting Your First Freelance Writing Jobs (As a Beginner)
Updated February 2nd, 2017 | by Neville Medhora | 102 Comments
Freelance Copywriter Logo

So you’re trying to get your first freelance writing gig, but you don’t know where to start, eh?

Well sit in Uncle Neville’s lap and I’ll show you the steps to getting started as a copywriter:

Related articles: How to Become A Copywriter | Consulting On The Side | Copywriting Books and Courses for Beginners | Getting Freelance Jobs Video
Well my young little guppy, lets get you on the right path!

Let’s start you off by making you a single goal:

Our #1 Goal is to make your first $100 as a freelance copywriter.
Now that we’ve got a specific goal, we can start building towards that goal. Trying to make just $100 as a writer is a very attainable goal, that’s why we’re starting there. Some people might hit this $100 goal on their very first gig, and others might take a couple laps around the block before hitting that. Don’t get discouraged.

Like anyone who is just starting on a career path, in the beginning the money will suck and you will do a lot of work.

BUT….

As you get more experience….
As you start to build a reputation….
As you get more good testimonials….
As you get some word of mouth referrals….
As you start learning what clients really want….
As you start offering more services clients want….
As you start getting known within a specific industry….

Then your income will start growing.

It’s always the toughest as you build your freelancing business from scratch:

Time spent freelancing



So let’s get started!



1.) Start your Copywriting Command Center:
Building your portfolio

This is a document we keep to ourselves. It’s like our own little secret plan to dominate the copywriting world.

Your Command Center can just be a simple Google Doc or text file. The reason I want you to do this first is because many people blindly go through trying to build their freelance writing business and flip-flop around without a goal.

I want YOU, my special friend, to go through this process with a concrete plan.

At first your portfolio will be depressingly blank. But it’s ok because everyone has to start at the bottom. With some dedication, we’ll get this portfolio filled up in no time.

If you fast forward a few months, you can see this portfolio getting filled with larger and larger projects:

You see how the progression goes?

Small gig.
Small gig 2.
Small gig 3.
Medium sized gig 1.
Medium sized gig 2.
Big and highly paid gig 1.
Big and highly paid gig 2.
Big and highly paid gig 3…..

It’s just like any creative profession:
[More Experience] + [More Skill] + [More Notoriety] = [More Money $$$] !





2.) Know when to write for free….and when to say “no.”
Let’s be clear my young cub…..we’re in this game for money. Here’s how to determine whether or not to work for free, it’s very simple…

Reasons to work for free:

The company/person is a well-known name you can use as a resume builder.
Ex: If you want to be a marketer and Seth Godin asks for your help on a page…then say yes to this gig. You can now say you’ve worked with Seth Godin which greatly adds to your credibility.
The company/person is a hero of yours, and you want to work with them no matter what.
Ex: If Tesla or SpaceX were to ask for a bit of your advice, and you really love those companies, then say yes.
The company/person has a huge audience, and you will be getting credit for your work.
Ex: If a blog with an active audience and 10x the readers you have asks for a guest post, they promise to also promote and email your article, and you’re definitely getting credit & links to your own site, then say yes.
That’s really about it. You should not do free work unless you KNOW it’s going to result in something awesome, or it adds major credibility.

If I catch you working for some shitty small insurance company that is “paying you in experience” ….I will personally find you and smack the pen out of your hand and then smack you in the face for being so dumb.





3.) Join groups where copywriting gigs are posted:
You gotta be part of groups that openly post jobs for writing. Here’s a couple of them to get started:

The Cult of Copy (Facebook Group).
The Cult of Copy Job Board (Facebook Group).
The KopywritingKourse Page (Facebook Page).
Austin Freelance Gigs (Facebook Page) ….obviously look for groups in your own geographic area.
Meetup.com groups in your area. Find groups with keywords “Writer”, “Freelancer”, “Marketer” etc.
Like with any crowd of people, you get back from them what you put in. So if you’re just a lurker in these groups, then don’t expect to get a ton back.

For example, I try to post some helpful information in some of these groups every month. I treat the group to helpful information, and they reward me with feedback/questions/likes etc:

facbook-sharing-posts facbook-sharing-helpful-posts

Beware: It’s very easy to cross the line between “posting helpful information” and “spamming the group with annoying self-promotion.”

To make sure people ENJOY the post, I like to give them something free.

For example in this post on The Cult of Copy I decided to give away the Google Spreadsheet of all the collected company slogans to the group. I didn’t make them trade an email address to get the doc, it was just free-and-clear for them to have:

facebook post sharing cult of copy

By becoming a staple to some of these groups, you’re building a small group of fans in your industry. This can serendipitously lead to more gigs, jobs, and introductions you otherwise would never have got.

Something more interesting is when you go to a conference and meet these people in real life, you actually already have a great bond.

Be helpful and useful to these groups, and it can take you a long way.





4.) Start reading copywriting books and taking copywriting courses:
Like anyone who is good at what they do…..they study the subject. You need to get obsessed with copywriting and start devouring information at a fast pace. Learn from the masters. Use concepts they teach. Apply those concepts to your own writing. Blend your own writing and their wisdom together.

I already outlined exactly which books and courses to take, and don’t want to clutter up this post with them. Many of the books are either free or very cheap from Amazon.

You can see my list of recommendations here:
Copywriting Books
Copywriting Books and Courses Recommendations –>





5.) Start writing anything, even a small blog:
If you want to be a professional dancer, and have NEVER danced.
You better start dancing to get practice!

If you want to be a professional welder, and have NEVER welded.
You better start welding to get practice!

If you want to be a professional copywriter, and have NEVER written.
You better start writing to get practice!!!

You’re gonna suck ass at whatever you do for the first time. So it helps to just get started and get some practice.

I started writing articles in 2001 and posting them online before “blogging” was actually a thing. In 2004 I started a Blogger.com blog that I never expected anyone to read.

Constantly posting my thoughts on that blog helped me get into the groove of writing. Yadda yadda yadda years down the road, those same typing fingers make a good living doing the same thing I would’ve done for free anyway!

For all you know, you may actually end up HATING the process of writing. If this is the case, then move onto something else. But you’ll never find out if you like it or not unless you start.

Here’s a perfect use case of this “Start writing anything” advice:

This is Tam Pham:
As I was writing this post, he posted a Facebook status about looking for some writing gigs (something I never ask publicly about) and was swarmed with messages (5 offers in the first hour of posting).

I started seeing this dorky Asian kid guy pop up, EVERYWHERE.

He was posting in a bunch of the Facebook groups I was part of. He was emailing me, friends of mine, he was sharing articles I wrote, responding to my broadcast emails…..

Essentially he just seemed to pop up EVERYWHERE. I couldn’t escape him if I wanted to. Then he started writing for TheHustle, and he really started popping up in my inbox all the time.

I asked him to explain to the KopywritingKourse audience how he went from just some random dude, to being known as a writer. He explained to me how he “just started writing” initially, and then it just grew from there:

August 2013: Started writing a personal blogspot blog after graduating high school (had no intention of making money from it).
Wrote his second post about being a nerd.
Facebook friends starting loving the post provided enough encouragement to keep going.
Started writing everything about anything, shared his work with friends
Published a post on LinkedIN.
Published 3 posts on Medium.
Started following a lot of bloggers he liked the style of their voice.
Added on a SumoMe email signup form on his site, got 100 email subscribers his first year.
Starting in 2015 started writing on Medium consistently.
One article on Medium (about Stephen Curry) randomly picked up steam and got 150,000 views.
Read books about marketing and writing, including 279 Days to Overnight Success about how to monetize your work.
He wanted to write a book, so self-published a book on Amazon called How To Network: Instantly Build Respect and Trust With Anyone You Meet. It sold 10,000+ copies and currently has 85+ reviews. That’s pretty damn impressive for just some random kid writing a book “because he wanted to!”
He also wrote a shit ton of articles for various outlets. Medium, Fortune, his own blog, TheHustle, Quora etc. Here’s Tam’s portfolio of… [more]
copywriting  freelance  entrepreneurship  sales  marketing 
2 days ago by enochko
Tribute to Clayton Makepeace - Breakthrough Marketing Secrets
via Pocket - Tribute to Clayton Makepeace - Added March 25, 2020 at 05:45PM
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3 days ago by williger
Parasite marketers exploiting crisis (the ethics of selling now) - Breakthrough Marketing Secrets
via Pocket - Parasite marketers exploiting crisis (the ethics of selling now) - Added March 24, 2020 at 05:55PM
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4 days ago by williger
Marketing now: Talk to the LIZARD BRAIN - Breakthrough Marketing Secrets
via Pocket - Marketing now: Talk to the LIZARD BRAIN - Added March 23, 2020 at 05:49PM
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5 days ago by williger
Strategic Thinking in a Time of Crisis - Breakthrough Marketing Secrets
via Pocket - Strategic Thinking in a Time of Crisis - Added March 20, 2020 at 05:32PM
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8 days ago by williger
Screw the writing process: How to really go from blank page to compelling post - I Will Teach You To Be Rich
Screw the writing process: How to really go from blank page to compelling post - I Will Teach You To Be Rich
copywriting 
9 days ago by wayneholt
A huge takeaway on how to sell with stories, from a student... - Breakthrough Marketing Secrets
via Pocket - A huge takeaway on how to sell with stories, from a student… - Added March 19, 2020 at 05:12PM
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9 days ago by williger
Remote Work Call Booking for Sales and Client Calls - Breakthrough Marketing Secrets
via Pocket - Remote Work Call Booking for Sales and Client Calls - Added March 18, 2020 at 05:48PM
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10 days ago by williger
The power of a clear solution (close sales easily) - Breakthrough Marketing Secrets
In selling, there’s practically nothing more powerful than clarity.  Clarity that your product or service will solve your prospect’s problem. With clarity, it makes it easy for them to buy.
Archive  copywriting  inoreader  marketing 
11 days ago by williger
Effective planning for changing times [beat stress and uncertainty] - Breakthrough Marketing Secrets
Not just here.  Also in my personal life.  And first and foremost, through self-leadership. My life — like yours — is being impacted in a pretty dramatic way because of the spread of coronavirus.
Archive  copywriting  inoreader  marketing 
12 days ago by williger

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