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Pioneering OOH VISA use AR to help consumers experience 'something new' - Pioneering OOH
During the four weekends of promotional events, residents of the largest Polish cities could experience “something new”, thanks to augmented reality technology combining the real world with the computer-generated one. Images from the camera directed at the event participants were displayed on a 15m2 LED screen. When someone entered a marked white circle, the screen displayed additional animated objects and characters. Visitors to the shopping mall could see and hear an elephant passing by, pet a panda bear and a giraffe, high-five some monkeys and become a member of a family of penguins. What is more, they could see themselves on the Moon, on a desert island surrounded by sharks, or abducted in an alien space ship!
creative  augmented-reality  stunts 
yesterday by dancall

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