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Event Report: #WEF19 #Davos2019 Globalization 4.0 Under Fire As Global Leaders Fail The Populace
"While noble in intent, the forum drives deep discussion among its members. The research into political, societal, economic, and technology issues have raised public awareness. Despite the number of world leaders, business executives, non-profit pioneers, and other change agents, few major initiatives move from concept to commercialization and impact the general populace. Hence, many skeptics continue to criticize the WEF efforts."
@rwang0  2019  alliances  apps  strategy  artificial  intelligence  business  transformation  ceo  chief  customer  officer  data  digital  executive  financial 
17 hours ago by jonerp
At the dawn of a new generation of enterprise applications
"Slack, Zendesk and a few others are a new generation of cloud-native vendors set to reinvent enterprise applications for a connected, frictionless future"
cloud  erp  financials  and  supply  chain  platforms  -  infrastructure  architecture  collaboration  sharing  digital  productivity  crm  customer  experience  frictionless  enterprise  xaas 
17 hours ago by jonerp
NRF to retailers, and Wall Street – we need better metrics to assess retail health
"Amidst all the next-gen tech at NRF's Big Show 2019, a different and vitally important debate ensued: are retailers even measuring the right things? Here's what I learned about NRF's push to broach a dialogue on new retail metrics."
analytics  planning  and  data  analysis  crm  customer  experience  retail  e-commerce  the  omni-channel 
5 days ago by jonerp
Infor CEO Charles Phillips on the $1.5bn that sets up a massive tech IPO
"Infor CEO Charles Phlllips gives us the lowdown on the $1.5 billion investment that primes the enterprise software giant for a massive tech IPO"
cloud  erp  financials  and  supply  chain  platforms  -  infrastructure  architecture  crm  customer  experience  hcm  the  digital  future  of  work 
5 days ago by jonerp
NRF 2019 – All retailers are in the data business now; Chick-fil-A shows why.
"The big lesson from NRF 2019 is that you're not winning in retail without tackling your data problem - and turning it into an asset. Here's an illustrated view of how Chick-fil-A approached this problem, and how modern data analytics, in this case Tableau, fits in."
analytics  planning  and  data  analysis  crm  customer  experience  digital  enterprise  in  the  real  world  retail  e-commerce  omni-channel 
6 days ago by jonerp
MARTECH Advisor – 2019: The Year Of New And Improved Customer Experiences
In a recent article, MARTECH Advisor looked to the timeless wisdom of Brian Solis while discussing how customer experience has become the the key element that sets brands apart from one another.
brand  marketing  brian+solis  Business  -  customer  experience  cx  martech  brian  solis 
8 days ago by briansolis
How I Built A $5,000 Per Month Side Project — Campfire Labs
Today, I remind myself that work is a sport. It’s not life. Whether you’re working on a startup, side project or contributing to a larger company, the place where you work should be a place where you go to grow, interact with people, and have fun. It should never be a place where you experience unhealthy stress, anxiety or fear.

#5 — Reverse the Way You Want to Sell

At the end of April a friend of mine introduced me to someone who needed help building prospect lists. After work one day I prepared for my first official sales call. Fortunately I had sold mobile apps in college, and helped develop Highfive’s first call deck so I was able to take what I knew and build a five step sales process (see play #1):

~2 min — (Rapport) Ask how their day is going. Tell them how we were introduced and see if we have any common connections.

~1 min — (Our value prop) Give a 30–60 second pitch on what value SimpleData offers. (Note: the goal isn’t to sell them. You want to assure them this call is worth their time and then ask them questions.)

~5–10 min — (Context and qualification) Say the following: “I want to be respectful of your time and make the best use of it so I’d love to ask a few questions about what you’re looking for in order to steer the conversation in the best direction.” Then ask a series of “probing questions” that identify their pain points. Ask what products they currently use, what their sales and marketing goals are this year and how they currently go about building prospect lists.

~5–10 min — (Solution) Explain how SimpleData fits into their current sales and marketing process, how it can help them hit their goals, and how it makes their prospecting process more efficient. The key here is that you pitch the product in their language. If they say they are under pressure to hit quota, emphasize that your product helps sales teams under pressure to hit quota. If you repeat their question in a statement you’re on the right track.

~5 min — (Pricing and next steps) Tell them about our pricing and free trial program. Ask the prospect what would make a trial successful? In other words, what can I do to win your business?

It’s important to note that I didn’t do any selling until about halfway through the call. I speak with a lot of founders who have their first call process backwards. They get on the phone, build some rapport and then sell. Then they ask, “Does that sound like it will work for you?” This makes for an unpersonalized pitch that is hard for a prospect to relate to. When you say that you help small businesses do XYZ they think “We’re a mid-size company, so this won’t work.” Then the last half of the call is spent backpedaling and rephrasing your pitch.

I spent the first 15 minutes of my first sales call asking questions. When asked to describe SimpleData I resisted the urge to sell and instead offered a very high level value proposition. “SimpleData helps businesses spend less time doing busy work so that they can spend more time selling.” What person doesn’t want to spend less time doing busy work so they can make more money? My initial pitch was high level enough for anyone to relate to it. After this brief description, I peppered my prospect with questions that would give me the context to personalize a more in-depth pitch later.

Ultimately this sales process helped me land my first 5 customers. But you’re probably more interested in where I found them in the first place. That leads to Play # 6.
startup  business  sales  customer  sideproject  via:popular 
11 days ago by rauschen
BizCommunity – #BizTrends2019: 4 Niche E-Commerce Stores Driving Innovation In Online Shopping
A BizCommunity article recently called out the expertise of Brian Solis regarding the need for ecommerce innovation in the customer experience, highlighting 4 niche retailers utilizing strategies that are a step above.
brian+solis  customer  experience  cx  ecommerce  innovation  niche  retailers  brian  solis 
11 days ago by briansolis
Marketing Land – 2019 Mobile Marketing Predictions From Industry Veterans
Marketing Land recently sought the expert opinions of leading business industry veterans, including Brian Solis, regarding mobile technologies and what the future holds for mobile marketing.
brian+solis  business  marketing  communications  customer  experience  cx  future  of  mobile  brian  solis 
11 days ago by briansolis
Inventiva – Online Marketplaces Must Go Beyond Sales To Experiences
A recent article by Inventiva looked to Brian Solis to discuss the needed evolution of a more complete ecommerce experience in marketplaces, in order to remain competitive with the consumers and the merchants that they serve.
brian+solis  brian  solis  customer  experience  cx  market  report  marketplace  state  of  digital  marketplaces 
11 days ago by briansolis
The Financial Brand – Top 9 Digital Consumer Trends For Financial Marketers In 2019
Brian Solis was recently asked for his expertise, in an article by The Financial Brand, regarding how consumer digital habits are changing faster than ever, and how the importance of these trends will grow & affect your strategy in the coming year.
briansolis  Business    Marketing  customer  cx  digital  transformation  brian  solis 
11 days ago by briansolis
How I Built A $5,000 Per Month Side Project — Campfire Labs
Today, I remind myself that work is a sport. It’s not life. Whether you’re working on a startup, side project or contributing to a larger company, the place where you work should be a place where you go to grow, interact with people, and have fun. It should never be a place where you experience unhealthy stress, anxiety or fear.
business  customer  startup  sales 
12 days ago by photoangell

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