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Android phones in the US will now automatically share your location during 911 calls - The Verge
Earlier this year, Google conducted tests to provide better location information for emergency calls. Today, the company has announced that the technology is available in the US through new deals with T-Mobile and RapidSOS.

Google’s partnerships with RapidSOS and T-Mobile are separate, and they’re meant to cover as many people as possible when an emergency call is made. Any Android user in a RapidSOS-covered area will have their location sent (RapidSOS is used in over 1,000 emergency centers and covers over 100 million Americans), regardless of which carrier they’re on, and any T-Mobile customer will also have their Emergency Location Services (ELS) location sent. These are delivered through separate channels, so if a T-Mobile customer is also in a RapidSOS-covered area, both will send an ELS location to the emergency call center.

Google’s ELS was first announced in 2016, but it hasn’t previously been in the US. The partnership with T-Mobile and RapidSOS is a huge step forward. Under the current 911 system, wireless carriers are normally responsible for providing location information. Google says its testing this year showed that using ELS provided more accurate location data for about 80 percent of calls within the first 30 seconds and shrunk the estimated radius of a caller’s location from 522 feet to 121 feet.

Apple announced a similar effort for iOS 12 earlier this summer. The new iOS provides automatic location sharing with first responders when you dial 911 from your iPhone.

ELS is supported on just about all Android devices that are version 4.0 and above. No separate app or OS upgrade is needed in order to use it. The service is activated where supported by either your wireless provider or emergency infrastructure provider.
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4 days ago by TalkingPointz
Zendesk expands into CRM with Base acquisition | TechCrunch
Zendesk has mostly confined itself to customer service scenarios, but it seems that’s not enough anymore. If you want to truly know the customer behind the interaction, you need a customer system of record to go with the customer service component. To fill that need, Zendesk announced it was acquiring Base, a startup that has raised over $50 million.

The companies did not share the purchase price, but Zendesk did report that the acquisition should not have a significant impact on revenue.

While Base might not be as well known as Salesforce, Microsoft or Oracle in the CRM game, it has created a sophisticated sales force automation platform, complete with its own artificial intelligence underpinnings. CEO Uzi Shmilovici claimed his company’s AI could compete with its more well-heeled competitors when it was released in 2016 to provide salespeople with meaningful prescriptive advice on how to be more successful.

Zendesk CEO Mikkel Svane certainly sees the value of adding a company like Base to his platform. “We want to do for sales what Zendesk has already done for customer service: give salespeople tools built around them and the customers they serve,” he said in a statement.

If the core of customer data includes customer service, CRM and marketing, Base gives Zendesk one more of those missing components, says Brent Leary, owner at CRM Essentials, a firm that keeps close watch on this market.
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13 days ago by TalkingPointz
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