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Structuring Product Page Descriptions by 'Highlights' Increases User Engagement (Yet 22% of Sites Don't) (Baymard Institute)
Edward Scott рекомендует форматировать описание продуктов с выделением ключевых функций и особенностей.
UX  ecommerce  patterns  issue 
33 minutes ago by jvetrau
Jeff Bezos v the world: why all companies fear 'death by Amazon' | Technology | The Guardian
With its profound knowledge of its customers, Amazon can move into almost any sector – striking fear into the hearts of rivals. And the $740bn company is ‘just getting started’
amazon  jeffbezos  ecommerce  guardian 
1 hour ago by jorgebarba
What You Need To Know To Increase Mobile Checkout Conversions (Smashing Magazine)
Серия советов по оптимизации мобильных интернет-магазинов от Suzanne Scacca.
UX  ecommerce  mobile  patterns  tips  issue 
2 days ago by jvetrau
Email Design Inspiration by HTML Email Designs
Beautiful emails to help inspire your next email design.
Beautiful emails to help inspire your next email design.
webdev  design  inspiration  store  ecommerce  gallery  collection  bestpractices  styleguide  email 
2 days ago by michaelfox
great email copy.
A dose of well-crafted emails from around the web. A fun project from Customer.io!, great example emails
webdev  design  inspiration  store  ecommerce  gallery  collection  bestpractices  styleguide  email 
2 days ago by michaelfox
Responsive Email Patterns
A collection of patterns & modules for responsive emails
A collection of patterns & modules for responsive emails
webdev  design  inspiration  store  ecommerce  gallery  collection  bestpractices  styleguide  email 
2 days ago by michaelfox
Good Copy • Email copy from great companies
Email copy from great companies. Brought to you by Front.
Email copy from great companies. Brought to you by Front.
webdev  design  inspiration  store  ecommerce  gallery  collection  bestpractices  styleguide  email  copy  writing 
2 days ago by michaelfox
This Is the Most Important Number in Business | The New Republic
How Amazon’s 100 million-strong Prime membership program will transform the American economy
amazon  Strategy  ecommerce  economics 
3 days ago by jorgebarba
From Project To Process | Simo Ahava's blog
A typical example is in Ecommerce tracking. Ecommerce comprises such a huge number of variables that successful comparison across date ranges would require that these variables be encoded consistently across different points in time. How often does that happen? I’m willing to say rarely, and the likelihood decreases with time. However, still we see people comparing Revenue from last quarter (which included shipping and tax) with Revenue from a year ago (which did not include shipping and tax). The very fact that they have different aggregation methods means that they can’t be compared unless you know how these methods differ. Unfortunately, this information is often misplaced when teams and organizations change.
In other words, data collection is an investment. It requires labor, love, and a crystal ball. It’s one of the most difficult things to get right, and requires a lot of experience. But there’s nothing, nothing as frustrating as data that’s missing or incorrectly collected.
2. Analytics as a PROJECT is the root of all evil

Here we go: diving into the controversial end of the pool. Let me juice it up with another claim.
Ecommerce  GTM  Analytics  gameplans  Business  advice 
3 days ago by 1luke2

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