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The Layer-Cake Pattern of Scanning Content on the Web
Summary: When headings and subheadings visually stand out on the page and are descriptive, users engage in an efficient scanning pattern that allows them to quickly find the information that they need.
design  behaviour  eye-tracking 
november 2019 by gevorg
Setup of an Eyetracking Study
Summary: If you’re planning on running your own eyetracking study, pay attention to equipment, supplies, and placement to ensure high quality data.
design  eye-tracking  ux_research  planning 
november 2019 by gevorg
Text Scanning Patterns: Eyetracking Evidence
Summary: Eyetracking research shows that there are 4 main patterns that people use to scan textual information on webpages: F-pattern, spotted pattern, layer-cake pattern, and commitment pattern.
design  behaviour  eye-tracking 
november 2019 by gevorg
Complex Search-Results Pages Change Search Behavior: The Pinball Pattern
Summary: Because today’s search-results pages have many possible complex layouts, users don’t always process search results sequentially. They distribute their attention more variably across the page than in the past.

— When search results pages contain complex and visually attractive elements, users are more likely to be drawn to those elements and distribute their attention across the SERP.
— If you can make it into the top 5 positions on a SERP, you’ll have a good chance (40–80%) of getting a valuable glance from your user.
— It’s still important to appear within the first page of results, since people still aren’t likely to click through to the second page.
— Consider adding some of these nontraditional SERP features to your in-site search, if it makes sense for your content. But remember that when results pages are very inconsistent from query to query, users have to re-assess the page each time, which adds to interaction cost.
search  eye-tracking  serp  patterns  design 
november 2019 by gevorg
How Desktop Dashboards Really Work – Prototypr
In brief: this article shares the unique experience we’ve stockpiled while developing and testing various dashboards for cryptocurrency exchange platforms. Interface testing isn’t a new thing and…
article  design  dashboard  cryptocurrency  crypto  !great  inspiration  eye-tracking  dashboards 
october 2018 by alexmc
How Desktop Dashboards Really Work – Prototypr
Исследование работы с финансовыми дашбордами на примере трейдингового сервиса от Cuberto
design  dashboards  inspiration  crypto  ux_research  eye-tracking 
september 2018 by gevorg
How to Conduct Eyetracking Studies | Nielsen Norman Group Report
Туториал, рассказывающий о том как проводить eye-tracking исследования
design  ux_research  usability_testing  eye-tracking 
august 2018 by gevorg
Are two spaces better than one? The effect of spacing following periods and commas during reading. - PubMed - NCBI
The most recent edition of the American Psychological Association (APA) Manual states that two spaces should follow the punctuation at the end of a sentence. This is in contrast to the one-space requirement from previous editions. However, to date, there has been no empirical support for either convention. In the current study, participants performed (1) a typing task to assess spacing usage and (2) an eye-tracking experiment to assess the effect that punctuation spacing has on reading performance. Although comprehension was not affected by punctuation spacing, the eye movement record suggested that initial processing of the text was facilitated when periods were followed by two spaces, supporting the change made to the APA Manual. Individuals' typing usage also influenced these effects such that those who use two spaces following a period showed the greatest overall facilitation from reading with two spaces.
space  eye-tracking  reading 
april 2018 by arsyed

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