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No place for Future Shop as shopping’s future shifts - The Globe and Mail
MARINA STRAUSS - RETAILING REPORTER
The Globe and Mail (includes correction)
Published Sunday, Mar. 29 2015
Marina_Strauss  retailers  e-commerce  consolidation  Future_Shop  Best_Buy  marketing  branding  bricks-and-mortar 
march 2015 by jerryking
HOW LESSIONS LEARNED IN CANADA ARE FUELLING A $100-BILLION AMBITION
May 12, 2009 | Globe & Mail | by DAVID EBNER.

http://www.theglobeandmail.com/servlet/story/LAC.20090512.RBESTBUY12ART1933//TPStory/Business

Multiple brands in different businesses are not unusual.

In beverages, Coca-Cola Co. sells an array of products.

In the automobile industry, it's a hallmark of companies such as General Motors Corp. In retail, examples include Hudson's Bay Co., which operates higher-end Bay and lower-end Zellers stores.

In electronics, however, it can be more challenging to differentiate between brands. According to Best Buy Canada president Michael Pratt, the difference is in the details. "Anything that is customer-facing should be a different experience for the consumer," he said, referring to both the look of a store and the products.

In general terms, Best Buy's brand is positioned as a no-hassle electronics retailer, with ready-made packages and wider aisles designed to attract women (who appreciate having room to manoeuvre strollers or keep toddlers in tow, as well as being able to move around in a neat space without bumping into displays). Future Shop, in contrast, is the place for tech geeks.

While both brands sell computers and televisions, the selection isn't the same. More than 50 per cent of the models in various categories offered at Future Shop will be different from Best Buy.
lessons_learned  consumer_electronics  branding  Future_Shop  Best_Buy  big-box  sub-brands  customer-facing  brands  product_portfolios  Canada  Canadian  retailers 
may 2009 by jerryking

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