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The new MacBook keyboard is ruining my life | The Outline
In every other computer I've owned before I bought the latest MacBook Pro last fall, fixing this would have begun by removing the key and peering around in its well to see if it was simply dirty. Not this keyboard. In fact, all of Apple's keyboards are now composed of a single, irreparable piece of technology. There is no fixing it; there is only replacing half the computer.
apple  hardware  keyboard 
yesterday by andyhuey
Above Avalon: Apple's Grand Vision
Upon closer examination, Apple is not following an iPhone as Hub strategy. In fact, the company has never followed such a product strategy. Apple is instead following a strategy based on selling a range of tools containing varying levels of personal technology. Management is placing big bets on four product categories: Mac, iPad, iPhone, and Apple Watch. 
Apple leaves it up to the consumer to determine the amount of personal technology that fits best in his or her life. For hundreds of millions of people, iPhone is the device that has just the right mix of power and functionality in a convenient form factor. This plays a major role in explaining the iPhone's oversized impact on Apple's financials. When looking at the number of new users entering each product category, it becomes clear that iPhone is Apple's best tool for gaining new customers.
apple  trends  hardware  future  watches  mobile 
yesterday by dancall

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