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Apple Frames: A Shortcut for Framing Screenshots from Every Apple Device – MacStories
When I published my iPhone XS Frames shortcut two weeks ago, I noted that my goal was to eventually support screenshots and device templates from other Apple devices, starting with the Apple Watch and MacBook Pro. After two weeks spent rebuilding the shortcut and asking Silvia to prepare several more templates, I'm happy to re-introduce my shortcut as the new and improved Apple Frames – a comprehensive custom shortcut to frame screenshots taken on every Apple device. Well, at least most of the current ones that the company is still selling.
The underlying techniques used by this shortcut are still the same, so let's jump straight into what's changed from the original XS Frames one. The new Apple Frames shortcut can apply device frames to screenshots taken on the following devices:
iPhone 6 and 6 Plus
iPhone 7 and 7 Plus
iPhone 8 and 8 Plus
iPhone X
iPhone XS and XS Max
Apple Watch Series 4 (44mm model)
iPad Pro (12.9" model)
MacBook Pro (Retina, 13" model)
iMac (5K model)
For iOS devices, the shortcut supports both portrait and landscape orientations. As was the case with the original, this shortcut can either frame individual screenshots or groups of screenshots; if it's dealing with multiple screenshots at once (even from different devices), the shortcut will combine the framed versions into a single composite image.
screenshots  shortcuts  siri  iphone  watch  imac  MBP  ipad_pro 
9 days ago by rgl7194
Jony Ive Reflects on the Design of the New iPad Pros, Apple Pencil, and MacBook Air in a New Interview – MacStories
Jony Ive, Apple’s Chief Design Officer, sat for an interview with David Phelan of The Independent to talk about designing Apple products in general and the new iPad Pros, Apple Pencil, and MacBook Air in particular.
On redesigning successful products Ive said:
Because when a product has been highly regarded there is often a desire from people to see it redesigned. I think one of the most important things is that you change something not to make it different but to make it better.
If you are making changes that are in the service of making something better, then you don’t need to convince people to fall in love with it again. Our sense of habit and familiarity with something is so developed, there is always that initial reaction that is more of a comment on something being different rather than necessarily better or worse. In my experience, if we try very hard to make material improvements, people quickly recognise those and make the sort of connection they had before with the product.
interview  jony_ive  ipad_pro  macbook  design 
8 weeks ago by rgl7194
Phil Schiller and Anand Shimpi Discuss the iPad Pro’s A12X Chip – MacStories
Ars Technica interviewed Phil Schiller, Senior Vice President of Worldwide Marketing, and Anand Shimpi, from Apple’s Hardware Technologies group, about the new iPad Pro’s A12X system on a chip. The article also benchmarks the iPad Pro against other iOS devices, Macs, and competing products. The results of Ars Technica’s tests are impressive. The iPad is not only the fastest iOS device available, but it also compares favorably with Apple’s pro Mac lineup.
In the interview, Samuel Axon of Ars leads off by asking about the iPad’s CPU. Shimpi explains how the chip outperforms the A10X:
“We've got our own custom-designed performance controller that lets you use all eight at the same time,” Shimpi told Ars. “And so when you're running these heavily-threaded workloads, things that you might find in pro workflows and pro applications, that's where you see the up to 90 percent improvement over A10X.”
apple  phil_schiller  chip  ipad_pro  overview 
8 weeks ago by rgl7194
Apple walks Ars through the iPad Pro’s A12X system on a chip | Ars Technica
Apple's Anand Shimpi, Phil Schiller talk silicon—"This is really an Xbox One S class GPU."
BROOKLYN—Apple's new iPad Pro sports several new features of note, including the most dramatic aesthetic redesign in years, Face ID, new Pencil features, and the very welcome move to USB-C. But the star of the show is the new A12X system on a chip (SoC).
Apple made some big claims about the A12X during its presentation announcing the product: that it has twice the graphics performance of the A10X; that it has 90 percent faster multi-core performance than its predecessor; that it matches the GPU power of the Xbox One S game console with no fan and at a fraction of the size; that it has 1,000 times faster graphics performance than the original iPad released eight years ago; that it's faster than 92 percent of all portable PCs.
apple  phil_schiller  chip  ipad_pro  overview 
8 weeks ago by rgl7194
Apple’s New iPad Pro Ad – MacStories
Fun new iPad Pro commercial by Apple. The ad follows the company's recent marketing strategy to establish the iPad Pro as "a computer unlike any computer". That may be a difficult message to get across, but Apple used a mix of features that highlight the unique nature of the iPad well: power, apps, portability, multitouch, and Apple Pencil.
Of these five categories, it is pretty obvious which is the one that Apple should focus on more going forward.
ipad_pro  commercials 
8 weeks ago by rgl7194
iPad Pro 2018 review: A computer, not a PC - Six Colors
You have to judge a product on what it is.
In starting the pricing of the 2018 iPad Pro models at $799 and $999, in comparing the power of the A12X chip inside to PC laptops, in replacing the Lightning port of previous iOS devices with the USB-C port found on Mac and PC devices, Apple is sending a clear message: The iPad Pro is not meant to be a toy or a curiosity or an alternate device. It is just as serious a device as a computer, Apple suggests, and if that’s true we should judge it accordingly.
But just because the iPad Pro needs to be taken as seriously as a computer doesn’t mean it should be judged as a PC. The iPad is not a computer, not as the term’s been defined for the past 40 years. It’s something new and different, and it excels in some ways that PCs don’t while also struggling to do some things that PCs do well.
No, the iPad Pro can’t do everything a PC can do—nor should we expect it to, because it’s not a PC. If you choose to use an iPad Pro rather than a MacBook or a Windows laptop, you are presumably doing so because some aspect of the iPad Pro makes it more appealing than those products. In other words, there’s something else it does better than those devices, making it worth the trade-off.
Better is to judge the iPad on what it is—and where its potential lies. While it’s misguided to consider the iPad’s path incomplete until it turns itself into a PC, it’s fair to ask if the spectacular hardware Apple’s developed here is being let down by its software.
The iPad Pro isn’t a PC, and shouldn’t be judged as such. It’s something new, and different. But being new and different doesn’t mean it gets a free pass. It’s still got to measure up.
You have to judge a product on what it is.
ipad_pro  review  macbook  comparo 
8 weeks ago by rgl7194
Daring Fireball: Jason Snell on the New iPad Pros: ‘A Computer, Not a PC’
Jason Snell, writing last week at Six Colors..
I simply love this review, and Snell’s perspective on the iPad in general, because Snell and I share a similar history, affinity, and expertise with the Mac. But he’s leaving me behind. I do travel with both an iPad and MacBook — but if I had to take only one it would be the MacBook, zero hesitation. I’m open to the notion that this is less about the iPad and more about me, personally.
But, I will object to one thing: the iPad feels like a young platform, yes, but it’s not young. It’s over 8 years old. Steve Jobs was still around to introduce it. When the Mac was 8 years old in 1992, System 7 had been launched and it was a very advanced platform, suitable for work of any kind. The new iPad Pro hardware might be the best consumer computer hardware ever made — the only rivals are the iPhone XS and XR. But software-wise, the iPad platform is nowhere near as far along after 8 years as the Mac was a generation ago. The iPhone is. But the iPad is not, and I don’t see how anyone can deny that.
ipad_pro  review  macbook  comparo  daring_fireball 
8 weeks ago by rgl7194
Daring Fireball: The 2018 iPad Pros
The iPad Pro is like a computer from an alternate universe. In the normal universe, Moore’s Law has stopped delivering significant year-over-year returns, and high-performance portables need fans to cool them. In the iPad universe, Moore’s Law still delivers year after year, and a super-fast, genuinely “pro” portable needs no fan...
THE BOTTOM LINE
These iPad Pros aren’t cheap. Throw in a $179 Smart Keyboard Folio and $129 Apple Pencil and even the $799 base model will run you over $1,100 all told. (The 12.9-inch Smart Keyboard Folio is $199.) But these aren’t “just tablets”. They’re tablets, yes, but there’s no just to them. Dollar for dollar, they’re a better value than any MacBook Apple has ever made. They match — and in some areas exceed — the CPU and GPU performance of MacBook Pros that cost $3000 or more. These are serious iPads for serious iPad users.
ipad_pro  review  daring_fireball 
10 weeks ago by rgl7194

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