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2 days ago by secicl
In killing Inbox, Google takes another swipe at its most passionate users • Computerworld
Mike Elgan:
<p>For all its skill and dominance in artificial intelligence, Google can be surprisingly lacking in the natural kind.

In move after move, Google snatches defeat from the jaws of victory. And all because the company’s culture is blind to the value of passionate users.

I’m quite certain that Google watches user numbers and applies analytics to everything it can measure. A radically analytical approach is powerful, but it can blind you to the factors that cannot be measured. Factors such as user passion.

My favorite example is Google+. After an initial surge of usage in the first couple of years, the social network gradually fizzled — smothered by a reputation for low engagement.

That reputation was largely false. But over time it became a self-fulfilling prophecy as Google took repeated action to hide and suppress engagement.

It killed Circle sharing, the best way to discover high-quality active users. It added Communities, which reduced attention aimed at users. Its dumb algorithms flagged (and thereby hid from public view) high-quality comments, while simultaneously failing to flag obvious spam. (Eventually, Google’s algorithms got much better, but only after most users had already abandoned the platform.)

This is a great plan — if your objective is to minimize user engagement.</p>


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3 days ago by charlesarthur

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