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Introducing a New Format for Evolving Stories – The Guardian Mobile Innovation Lab – Medium
With Smarticles, the lab is experimenting with improving mobile-scannability of stories that have multiple updates over time and personalizing story elements for each reader based on their history with the story, aiming to meet readers where they’re at based on what they’ve read before.
journalism  design  timeline 
yesterday by robertocarroll
The year of self-improvement » Nieman Journalism Lab
2016 and 2017 have been the years of news organizations fitting our content into other companies’ boxes in the quest for The Answer To All Of Our Problems — only to realize that tech giants get bored quickly and have no qualms leaving us holding a dozen additional mini-problems.

2018 will be the year to look inwards and reflect on the state of our own glass houses. Rather than wait for these companies to tell us what to do, we can take the tools they provide and improve coverage on the platforms we own. But before we can do that, we need to make them a place readers actually want to visit: no more full-screen takeover ads, newsletter signup modals, or arbitrary “click to read more” buttons. It will be difficult to overcome our dependence on programmatic ad dollars and pageview counts, but we must.

As the web gains app-like functions, native apps will be reevaluated according to what makes them unique and worth the sizable investment they require. For some, that will mean incredible visual journalism that incorporates AR, VR, and the like. For others, it might mean gathering external signals like commute time or location in order to deliver a truly personal news reading experience. But an app that pairs simple article reading with push notifications won’t cut it any more.
yesterday by robertocarroll
The rise of start of psychographic, micro-targeted media » Nieman Journalism Lab
If I had to build a publishing startup today, I’d build it around the targeting capabilities of social platforms. I’d start there. I’d ask: How do I create content that I know I can target to specific people to address specific needs?

Imagine the impact you could achieve as a media company that informs a specific community. There are several important benefits for the industry in the shift to micro-targeting. We’d actually seek out problems to solve; we’ll be rewarded by engagement and, therefore, revenue. We’ll also reduce wastage in output — costly operations of content teams that churn out content that never gets seen or read.

The defining questions for every journalist in the age of micro-targeting will be: Who is this piece of content for? How do I make sure it reaches them?
journalism  watf 
yesterday by robertocarroll
“De Correspondent” and the blueprint for a successful membership model
“How a news organization would look like if it was optimized for trust? How can we optimize everything we do for trust?” There has to be a social contract between journalists and members.

“Enduring relationship with readers/members”
yesterday by robertocarroll
13 things I learned from six years at the Guardian – Mary Hamilton – Medium
The most important commodity most people have to spend online is their attention. If you want to gain their trust, don’t screw about with it.

You can, however, understand a great deal about human motivations and behaviour, and filter your approach to new technologies based on what you know about people.
attention  journalism 
yesterday by robertocarroll
Game The News
We aim to examine new aspects of these stories in a way that other mediums cannot, by placing players directly into the narrative.
news-games  journalism 
yesterday by robertocarroll
Quanta Magazine
is an online publication launched to enhance public understanding of science.
magazine  science  physics  journalism  maths  computerscience  via:hackernews 
2 days ago by Z303

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