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Facebook inflated ad metrics up to 900 percent: lawsuit
Not only did Facebook inflate ad-watching metrics by up to 900 percent, it knew for more than a year that its average-viewership estimates were wrong and kept quiet about it, a new legal filing claims.
A group of small advertisers suing the Menlo Park social media titan alleged in the filing that Facebook “induced” advertisers to buy video ads on its platform because advertisers believed Facebook users were watching video ads for longer than they actually were.
That “unethical, unscrupulous” behavior by Facebook constituted fraud because it was “likely to deceive” advertisers, the filing alleged.
The latest allegations arose out of a lawsuit that the advertisers filed against Mark Zuckerberg-led Facebook in federal court in 2016 over alleged inflation of ad-watching metrics. The plaintiffs said in the recent filing that their new claims are based on internal Facebook documents obtained through the court process.
advertising  facebook  video  scam  legal 
7 hours ago by rgl7194
Daring Fireball: Lawsuit Claims Facebook Inflated Ad Metrics Up to 900 Percent
Ethan Baron:
Not only did Facebook inflate ad-watching metrics by up to 900 percent, it knew for more than a year that its average-viewership estimates were wrong and kept quiet about it, a new legal filing claims.
A group of small advertisers suing the Menlo Park social media titan alleged in the filing that Facebook “induced” advertisers to buy video ads on its platform because advertisers believed Facebook users were watching video ads for longer than they actually were.
That “unethical, unscrupulous” behavior by Facebook constituted fraud because it was “likely to deceive” advertisers, the filing alleged.
If true, Facebook’s big “pivot” to video was really a scam. Again, Facebook is looking more and more like a criminal enterprise. A Silicon Valley racket.
advertising  facebook  video  scam  daring_fireball  legal 
7 hours ago by rgl7194
The Guardian and Ad-Tech Vendor Rubicon Project Settle Legal Dispute - WSJ
Rubicon Project claimed the Guardian had caused loss and damage by letting other ad-tech vendors sell “at least some of” its online advertising inventory.
The companies have now “mutually agreed to resolve their dispute” through a confidential settlement on Oct. 11, Rubicon Project said in a filing with the Securities and Exchange Commission Thursday.
newspapers  advertising  legal 
12 hours ago by dancall
Dude Process - Lawyers, Guns & Money
It’s a violation of dude process. That is the process that a dude gets when he is Just Asking Questions and some killjoy chick starts bugging him. Under dude process procedure the dude processes the criticism, decides it is wrong, and goes about his life remaining powerful and wealthy and care free. Dude process is connected to quid pro bro, which is an exchange of favors between two brosephs in positions of power who watch each other’s backs and take care of each other’a secrets.

Dude process protections are under threat from #metoo, which is one of the reasons that movement is unconstitutional.

Dude diligence is the amount of dilligence you do when you have sworn an oath of service and are looking into the background of a dude who might become one of the most powerful people in the country.

“Should we investigate Kavanaugh’s debt or what these emails that talk about secrets that must be hidden from spouses mean?”

“No. We don’t need to look into stuff. We’re just doing dude dilligence in him. Just putting on enough of a show to claim he was vetted.”

Sometimes the application of dude dilligence to a person can qualify as quid pro bro, and being investigated according to the standards of dude dilligence is definitely a dude process right for rich white guys.
snark  snappy  lawyersgunsmoney  sexism  legal 
yesterday by jesse_the_k
"The Public Speaks, Again: An International Study of Legal Communication" by Christopher R Trudeau
The results? No matter the country, people overwhelmingly preferred the plain language when given the choice between alternatives.
writing  legal 
yesterday by rwalbutt
It Looks Like Mueller May Have a November Surprise | Vanity Fair
The special counsel will reportedly release key findings from the Russia probe shortly after the midterms.
Even for someone who’s shunned the public eye and spoken solely through indictments for the past year and a half, Robert Mueller has been uncharacteristically quiet in recent weeks. This is, of course, by design—Justice Department guidelines stipulate that prosecutors should avoid taking any major steps close to elections. And unlike former F.B.I. director James Comey, those who’ve worked with Mueller expected him to hew closely to D.O.J. protocol. “The one thing I am confident of is that he is going to make sure that he doesn’t do anything on the timing front that would interfere with the midterm elections,” Glenn Kirschner, a former homicide prosecutor who reported to Mueller in the 1990s, told me last month. “It wouldn’t surprise me if the indictment went completely radio silent between now and the midterms.”
crime  DOJ  gov2.0  legal  mueller  politics  russia  special_counsel  trump 
yesterday by rgl7194
WATKIN LEGAL
Rec by Jonnie Hallman
legal  lawyer  nyc 
2 days ago by ericaheinz

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