Minimalistische Logos http://t.co/uaRGTOqE #inspiration #Logos

See images of our new identity by @projectprojects and read the thoughtful commentary at @bpandopinion

The studio’s new identity, created by New York studio Project Projects, is an interesting mix of two dimensional monogram and three dimensional axis, a smart reference to the bespoke and structural nature of the products and the combined design experience of its three founding partners.

This is a really smart visual identity that confidently resolves the fundamental and symbiotic relationship between RBW’s partners and modernistic design principles. Built around three converging strokes and a very simple geometric typographic solution the mark carefully balances a classic monogrammatic representation of personal quality and craft with a contemporary understanding of space, layout, design and construction. It also offers a smart duality in its top down plan-like visualisation of two dimensional space and an architectural, three dimensional axis representing length, width, and depth. For me this is a great distillation of a pragmatic approach.

What is it?

rel="logo" is a proposed standard for serving and maintaining up-to-date logos for use in various media. By including a line of code on your site that links to a scalable vector logo, you make it very easy for other websites, applications, readers, clients, and stations to ensure that they are using an approved logo directly from you.

rel="logo" is a link relation tag, much like commonly used icon tags favicon or apple-touch-icon.

"Also, we're getting into the territory of authenticity and identity. There are some fairly old philosophical issues about what confers identity and uniqueness, and these are the principles, quiddity and haecceity. I hadn't even heard of these issues until I started to research into it, and it turns out these obscure terms come from the philosopher Duns Scotus. Quiddity is the invisible properties, the essence shared by members of a group, so that would be the 'dogginess' of all dogs. But the haecceity is the unique property of the individual, so that would be Fido's haecceity or Fido's essence, which makes Fido distinct to another dog, for example."