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A Bite-sized Marketer’s Guide to All the Latest Google Search Console Changes
Google has been in the process of re-vamping Search Console for the past year, and have recently been more aggressive in their cadence of updating and replacing various reports.
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7 minutes ago by williger
The 5 C's Story Structure | The Story of Telling
There’s no question that stories are the best way to engage and persuade people. We have good scientific evidence to prove it. According to neuroeconomist, Professor Paul Zak, ‘Narratives that cause us to pay attention and also involve us emotionally are the stories that move us to action.
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22 minutes ago by williger
20 Essential Skills for Digital Marketers
The digital marketing industry is comprised of individuals conducting any type of work online, whether it’s social media or email marketing. In many cases, multiple areas overlap.
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1 hour ago by williger
2019’s 5 Best WordPress Directory Plugins
The Internet is full of directories. In fact, your website might already be listed on some directories right now. Depending on the scenario, directories have multiple applications and use cases.
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1 hour ago by williger
What is storytelling and why should you use it? • Yoast
Once upon a time, there was a young girl. She was 9 years old and her name was Wende. Wende was incredibly intelligent, yet she had a hard time learning things by heart. No matter how hard she tried, she just could not memorize the planets of the solar system. It just did not stick in her head.
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1 hour ago by williger
The Influence of Voice Search on Featured Snippets - Moz
This post was originally published on the STAT blog. We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions.
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1 hour ago by williger
Customers Aren't Always Right: When to Ignore Them | Infographic
We've all heard the old chestnut: "The customer is always right." But what about when the customer isn't right? There are in fact times you should not listen to your customers. (But we wouldn't suggest making it a blanket habit! Listening to customers is often invaluable, as most marketers know).
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1 hour ago by williger
How Local Businesses Should Market | MarketingProfs
It happens at the start of every year: After the ball drops, local businesses are eager to activate their marketing plans; but, after a busy holiday season, even the most experienced marketers can be overwhelmed.
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1 hour ago by williger
How to Create Marketing Lead Magnets | MarketingProfs
Ingredients: 125g butter, ¾ cup caster sugar, 1 teaspoon vanilla essence, 1 egg, 2 bananas (ripe & mashed), 1 ½ cups self-raising flour, and a ¼ cup of milk. That's what you need to make a banana cake.
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1 hour ago by williger
Score Field Types, Why Sales Teams Resist Video, & LinkedIn Ads in HubSpot [Hubcast 214]
“Stores a score based on custom lead scoring attributes. Score properties are only available for contacts and cannot be used in forms. Professional accounts are limited to 1 score property and Enterprise accounts are limited to 25 score properties.”
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2 hours ago by williger
Sales Outreach Cadences: Frequency and Duration Benchmarks [Study]
How many times should salespeople contact prospects? How long should outreach last? What is the optimal spacing between contact attempts? How quickly should sales reps respond to prospects? InsideSales.
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2 hours ago by williger
3 Not-So-Obvious Ways to Nurture Your Creativity - Copyblogger
This week was all about nurturing your creative spark — in new ways that you might not have considered before. On Monday, Stefanie Flaxman reminded us of something that every writer needs in order to do their best work. Easy to forget, important to remember.
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4 hours ago by williger
A Local SEO Citation, you Never Knew You Had
When it comes to building citations, most local SEO's will either build them from a list, starting with aggregator's and move onto more niche local sites, or you can use a submission service to take care of this for you.
Archive  marketing 
4 hours ago by williger

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