for use in NLP class

The latest Old River Media Group Edition! Thanks to @LootMountain @patchurl #seo #marketing

3 Major Considerations: The 'In-House VS #Marketing Agency' Decision (+ Calculator!) by Sam Hurley via…

“...people don’t buy products because of what those products do, they buy products because of what they can do — or what they imagine they can do — with them.”

Over the next decade, Pepsi — as a result of the Pepsi Generation campaign — gained significant market share on Coke. And while the campaign was revolutionary, the recipe for its success was simple. As Wu points out, “Desire’s most natural endpoint is consumption.” In other words, the campaign simply reimagined what people desired. This generation longed to escape consumerism, and the fact that Pepsi convinced them to do so by embracing it — purchasing a Pepsi, after all, is about as consumerist as it gets — is a testament to the genius of the campaign. Those who bought in and became a part of the Pepsi generation were searching for a new way to feel, rather than a new beverage to drink. Pepsi’s genius was that it found a way to be both.

The latest Old River Media Group Edition! Thanks to @1909Charles @jessibrawley @philippelele #socialmedia #marketing