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BuzzFeed's Tasty is using cookie-baking demos to sell convection ovens for LG - Digiday
Starting October 7, Tasty will start selling a cookie baking subscription kit, available for $40 per quarter, or $128 annually, as part of an expansive campaign to promote LG’s ProBake Convection ovens. In addition to the kit, BuzzFeed is coordinating in-store cookie baking demonstrations at retail locations, developing and distributing branded content featuring the ovens, and even selling the cookies at Tasty’s branded food cart at Madison Square Garden. Every oven, which is available for sale across the United States, is also tagged with the Tasty partnership logo and when customers make a purchase, they receive a free year subscription to the cookie baking kit too.
membership  ecommerce  partnerships  food  hardware  conse  ideas 
5 days ago by dancall
Above Avalon: Measuring Apple's Content Distribution Arm
Apple Music. Launched in 2015, Apple Music now has more than 60 million paying subscribers in more than 100 countries. In the U.S., an individual membership that includes a music catalog of 50 million songs goes for $9.99 per month ($99.99 per year) with student ($4.99 per month) and family ($14.99 per month) pricing also available.

Apple TV+. Apple’s new direct-to-consumer paid video streaming service will launch on November 1st in more than 100 countries. Built into the Apple TV app, Apple TV+ will include nine original video series and movies at launch, and new series and movies will be added each month. Apple is spending approximately $2 billion per year on original video content. An Apple TV+ subscription will go for $4.99 with Family Sharing although Apple is having a limited time promotion of one free year of Apple TV+ with a qualifying Apple device purchase. A detailed look at Apple’s TV+ strategy is available here.

Apple Arcade. Launched two weeks ago at $4.99 per month with Family Sharing, Apple Arcade offers subscribers access to approximately 70 exclusive games, and new titles will be added each month. Available in more than 150 countries, Apple Arcade utilizes a new business model for the App Store with Apple funding game development although ownership rights remain with the game developer.

Apple News+. Launched this past March, Apple News+ offers subscribers access to approximately 300 paid magazines and a handful of news publications. Built into the Apple News app, Apple News+ monthly subscription pricing of $9.99 includes Family Sharing with access for up to five other people. Apple News+ is currently available in the U.S., Canada, UK, and Australia.
apple  membership  gaming  music  tv  films  widgets  stats  newspapers 
9 days ago by dancall
Research: US homes increasingly multiple SVoD subs |
Research from analyst firm Parks Associates finds that the percentage of households with multiple OTT subscriptions has increased by 130 per cent since 2014. In 2019,  46 per cent of US broadband households subscribe to two or more OTT services. Parks’ study, Partnering, Aggregation, and Bundling in Video Services, reports that only 33 per cent subscribed to multiple services in early 2017 and 20 per cent in 2014.

“The number of OTT services available in the US increased by 140 per cent in five years, giving consumers an unprecedented number of options to meet their video needs,” said Steve Nason, Senior Analyst, Parks Associates. “Most OTT households are anchored by one of the three major OTT services—Netflix, Hulu, or Amazon Prime Video—but consumers are finding they can’t fulfil all their interests through a single service. Many small and medium-sized services are building their brand and subscriber base by filling in these gaps in content.”
netflix  membership  stats  video  tv  films 
9 days ago by dancall
CCS predicts sport on Netflix; Alexa to umpire tennis |
Netflix is forced to look for new growth strategies from 2022. Apple spends heavily in marketing its new Apple TV+ service. New streaming users, disappointed with the Apple service after the free trial period, turn to market leader Netflix instead. However, this growth masks underlying issues at Netflix and by 2022 a price increase, the continuing trade war and competition cause the growth in Netflix subscribers to stall. This is exactly when Netflix shareholders are expecting improving financial metrics and a reduction in the company’s debt. Netflix hurriedly starts to look for other revenue models, including greater emphasis on sports and music programming.
netflix  5g  predictions  trends  future  amazon  membership  mobile  hardware  robots 
9 days ago by dancall
58% of UK broadband households prefer hardware-as-a-service option at £5 per month for smart thermostats
Parks Associates research finds a majority of UK broadband households prefer the hardware-as-a-service model for purchasing smart thermostats, smart home kits, boiler systems, and rooftop solar. The research firm will host the 14th annual CONNECTIONS™ Europe: Strategies for Security and Smart Homeon 19-20 November at the Amsterdam Marriott Hotel to discuss strategies for firms to leverage smart home platforms to deploy new value-added services and expand revenue opportunities.

CONNECTIONS™ Europe features keynotes from CUJO AI, SnapAV, Deutsche Telekom AG, and Orange and multiple sessions with research and executive insights on the business opportunities, revenue strategies, and partnership opportunities for the smart home, security, energy management, and wellness industries.
wave6  membership  casestudies  stats 
9 days ago by dancall
Toys Spark Retail Changes As Holidays Approach |
To change the way that consumers buy age-appropriate toys, subscription services are focusing on offering specialized collections of play items designed for specific stages of a baby’s life. The core business for Lovevery, for instance, are play kits for little ones from newborn to 24 months old. Co-Founder and President Rod Morris said the company sees the play kits as a one-click solution: “We pare down and serve up the best of it,” Morris told PYMNTS in an interview. As a result, Morris said, there is “no need to purchase a slew of excessive toys.” Instead, everything a consumer would need for their children comes with that kit.
toys  retail  membership  trends  kids  ecommerce 
9 days ago by dancall
Check out the Grav community on Discord - hang out with 1,859 other members and enjoy free voice and text chat.
13 days ago by foliovision
The truth is not enough | LRB
Climate change activism generates two contradictory political forces. One is an increasingly urgent popular sense of the scale of the emergency, the devastation that climate change has already wrought and the worse that is yet to come: it energises popular protest and can inspire almost supernatural commitment. The counter-force is not only Koch-funded climate denialism or oil-industry greenwashing, but the deep imbrication of politics with powerful economic interests that have a large stake – however suicidally short-term – in maintaining something resembling the status quo. The CBI response to Labour’s Green New Deal – that there is ‘no credible pathway’ to net-zero emissions by 2030 – is leaden with spurious ‘realism’. Hope, such as it is, comes from the prospect that the first force can either wrench politicians from their cosiness with the second, or replace them.

Extinction Rebellion’s first demand is for governments to ‘tell the truth by declaring a climate and ecological emergency’. In the US, fogged with outright lies and denialism, telling the truth might be a good first step; elsewhere, the truth is widely, if only partially, accepted and understood. In the UK, Parliament has declared a ‘climate emergency’, but the government is still committed to fracking and the continued extraction of North Sea hydrocarbon reserves. The truth in itself is insufficient for action: only in concert with political organisation and planning can it make a dent.
UK  politics  JohnsonBoris  language  arrogance  LabourParty  GreenNewDeal  tradeUnions  membership  PLP  manifesto  policy  planning  strategy  climateChange  ThunbergGreta  UN  dctagged  dc:creator=ButlerJames  LRB 
13 days ago by petej
Who Could Be The Next Netflix? |
Subscription commerce is more than just meal kits and monthly razor shipments. Increasingly, tech companies are also jumping into the fray. Digital entertainment has become a cornerstone of subscription commerce — perhaps even more so than goods and products.
Facebook has been testing a subscription model for its Facebook Watch hub, which features Discovery Communications’ MotorTrend on Demand, CollegeHumor’s Dropout, among others. Potentially HBO, Showtime and Starz will also host content on Watch.
Meanwhile, Google is also getting in on the subscription economy with Play Pass, a new subscription gaming service for Android phones, while Ubisoft also launched a subscription gaming service Uplay+ this month.
The latest Subscription Commerce Tracker tracks these new developments in the increasingly competitive subscription streaming services market and looks at new entrants that could topple dominant player Netflix.
membership  facebook  google  video  paid  netflix  tv 
18 days ago by dancall
Google Play Pass Offers Gaming Subscriptions |
To let users enjoy apps and games without ads or in-app purchases, Google debuted the Google Play Pass. The new subscription service provides them with access to over 350 games and apps that are “completely unlocked,” the company said in a blog post.
The offering provides “a high-quality, curated collection of titles” ranging from AccuWeather to Stardew Valley with new games and apps coming every month. It is coming to Android devices this week in the U.S., and the company said it will be bringing it to more countries soon.
Users can begin with a free trial of 10 days, and then subscribe for a monthly fee of $4.99. But the company is letting customers receive the offering at a discount of $1.99 per month for the first year “for a limited time.”
facebook  membership  gaming  widgets 
18 days ago by dancall
Apple Arcade is everything I wanted for mobile gaming
For starters, this is a price I can actually stomach. I’m not a fan of subscription gaming, per se. But with a price as reasonable as Arcade’s ($4.99/month), and as many games as there are (i.e. more than I’ll be able to play in several months, if not a year), I don’t feel the pecuniary sting quite so keenly. Maybe it’s a byproduct of being an adult and having to balance one’s own budget, but games seem to be so expensive — three-figure consoles and every new release drains at least $60 from the bank. Granted, other game subscription services are not much more expensive — Game Pass is a palatable $9.99 — but Arcade just feels like a better bargain.
apple  gaming  GAMES  membership 
20 days ago by dancall
Subscriptions now account for nearly 86% of US internet TV and movie spending
New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and movies. The research comes from the firm’s OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the US and Canada, including Netflix, HBO, YouTube, and Amazon as well as new services Disney+ (Walt Disney Co.), HBO Max, and Frndly TV. The Tracker helps companies keep up with the rapid emergence of OTT services and provides details on current players, new entrants, and trends in the OTT video services market.

“The new services launching over the next several months are taking different approaches as they enter a crowded OTT market,” said Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates. “While the US market is important for Disney, the company will ultimately measure the success of its Disney+ service on a global scale. AT&T likely sees its AT&T TV offering as the evolution of its core pay-TV business rather than as an extension of its vMVPD efforts. The Frndly TV is a niche play, targeting a specific group of consumers with a low price and family-friendly content.”
membership  stats  tv  films  netflix  paid 
23 days ago by dancall
Athletic Subscription Boxes Run On Curation |
The plethora of merchandise and accessories in the athletic market can be overwhelming for new runners. In addition to buying a pair of sneakers to lace up when they hit the road, consumers also have the opportunity to choose products such as energy gels, bars and fitness equipment.

Matt Cardosi, who founded running gear subscription service RunLocker, had the vision to condense all of those running-related items into a subscription box. The concept, he told PYMNTS, was to help new runners “kind of get to know and become more aware” of the items that he and his team believe will be most helpful to them.
ecommerce  membership  sportswear 
23 days ago by dancall

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