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Lone woman seeks bald man
Aug 28th 2007| The Economist |

“Microtrends” is “based on the idea that the most powerful forces in our society are the emerging, counterintuitive trends that are shaping tomorrow right before us,” says Mr Penn. As a result, the “skill of microtargeting—identifying small, intense subgroups and communicating with them about their individual needs and wants—has never been more critical in marketing…The one-size-fits-all approach to the world is dead.”
Mark_Penn  women  microtrends  microtargeting  trends  workplaces  one-size-fits-all 
april 2012 by jerryking
Harry Rosen readies itself for retail foreign invasion
Jan. 24, 2012 | Globe and Mail | Marina Strauss — RETAILING REPORTER.

Sensing profound change coming to the retail landscape, Larry Rosen called his senior executives to an urgent meeting at Canada’s premier high-end mens’ clothier. Luxury men’s sales were on a tear despite the shaky economy, but Harry Rosen Inc. still faced uncertainty. Savvy new foreign retailers were rapidly invading Canada, and upscale U.S. department-store powerhouse Nordstrom Inc. was mapping out its entry here...
At the meeting late last year, Mr. Rosen’s top team drew up its own battle plan, buttressed by an unprecedented $100-million war chest to expand most existing stores, add a few new ones and pump up e-commerce and staff training over five years. It envisions eventually making acquisitions, possibly even a risky move into women’s luxury fashions, although Harry Rosen ditched the segment more than two decades ago after a challenging run.
Harry_Rosen  retailers  apparel  luxury  preparation  Marina_Strauss  mens'_clothing  crossborder  microtargeting  Nordstrom  microtrends 
january 2012 by jerryking
Guys Left Behind -
JUNE 2, 2009 | Wall Street Journal | By MARK PENN with E.
Kinney Zalesne. Women are succeeding in an ever-widening range of areas,
while there is a statistically significant and growing group of guys
who are just not going to make it.
Mark_Penn  gender_gap  microtrends  masculinity  achievement_gaps 
june 2009 by jerryking
Political Device Goes Corporate -
MAY 21, 2007 | Wall street Journal | by JOHN D. MCKINNON.

Journal of Political Marketing.

Political operatives who perfected political "microtargeting," a system
for squeezing votes from neglected segments of the electorate, based
largely on reams of data about such things as voter demographics and
personal-spending habits--are taking their mastery of sophisticated new
campaign techniques into the corporate world. Particularly useful in
helping corporations focus on potential customers' core feelings about
buying a product or service.
microtrends  microtargeting  demographics  competingonanalytics  data_mining  political_campaigns  customer_insights  customer_experience  behavioural_targeting  data 
april 2009 by jerryking
Bungee-Jumping in New Economy -
APRIL 1, 2009, 6:32 P.M. ET| WSJ | by MARK PENN

Microtrends is all about looking for counterintuitive patterns. Winning
strategies are rarely if ever the strategies adopted by the pack -- but
that becomes clear only later.
contrarians  Mark_Penn  microtrends  counterintuitive 
april 2009 by jerryking
Microtrends: The Small Forces Behind Today's Big… Mark Penn: Englische Bücher
... argue that you can build political conclusions from looking at such small trends (like: Knitting is making a revival among young people. Those who love technology are more outgoing than those who hate technology.) -- In the brief concluding section there's a tiny effort to pull it all together: In a world with more choices, people will fragment in their selections. If you've read The Long Tail, you already knew that.
march 2009 by MikrowebOrg
Laid-Off Lawyers and Other Professionals -
MARCH 2, 2009 WSJ article by MARK PENN
This column is about identifying these important new niches, and acting on that knowledge.
layoffs  lawyers  microtrends  professional_service_firms  Mark_Penn 
march 2009 by jerryking
Mark Penn - Wikipedia, the free encyclopedia
This is HClinton's Chief Strategist apparently and author of Microtrends
wiki  wikipedia  markpenn  hillaryclinton  microtrends 
february 2008 by asdf
Times Online look at latest microtrends
december 2007 by sprague

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