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The Value of Multi-Typeface Design - About Face - Medium
Given the right content and the right faces, any number of typefaces can work in a design. I often find it is designers who are trying to enforce their own opinions of aesthetics pushing for these limitations instead of people actually arguing for the sake of the audience at hand. I don’t think your grandma is commenting on the number of fonts used in her cookbooks. That’s because your grandma is wise.

Don’t design for other designers, design for your audience. Using multiple families can mean you have to make fewer compromises, and it gives you an opportunity to create rich, distinctive palettes. Every typeface you add makes your visual language more nuanced, which can aid, instead of hinder, clarity for your audience and establish an aesthetic that is unique.
One key to effective type systems is picking typefaces that might be similar and finding ways to give them their own distinctive voice. You can always stretch out the differences between typefaces in the way you treat them, but typefaces that are fundamentally different will remain so. It’s all about pulling and pushing against differences and similarities between faces to try to find the right amount of shared characteristics and interesting contrasts.
One of the greatest arguments you can make for adding typefaces to your design is to make it easy for your audience to know what type of information they are looking at before they’ve even read it. The issue is that usually when you are given copy it’s just a mountain of paragraphs, headings and subheadings. Not exactly compelling stuff. But are you going to shrug your shoulders and just decorate that crap? No, because you’re a designer, and that’s not your job. Visual design goes beyond how the content looks. Visual design is about how to make the content communicate most effectively.

Your job as a designer isn’t just to mindlessly style what’s been given to you. You need to find the life in the content and bend it to your will. Don’t give up when you’re given copy that’s not thoughtfully composed. Absorb the message and find ways you can extract meaningful data in a repeatable way that will not only flesh out your designs, but help your audience process the data in front of them. You have to become an expert in the subject you are working on and put yourself in the audience’s shoes and help them find the best bits of content. That’s the mark of a real designer.

Alright, bite-sized insights we’ve learned today!

It’s less about the fonts themselves and more about how you use them
Focus on the differences of typefaces that are similar at first glance
Start with relationships within a pairing, then add from there
Set rules about typeface usage and stick to them
Contrast in type pairings is overrated; real contrast comes from content and hierarchy
If you don’t have layered structures within your content, build them yourself
Use different faces to distinguish distinctive elements in your content
Use distinctive faces sparingly, with clear intention
design  howto  typography  pairing  **** 
10 days ago by gpe
How to Pair Wonderboom 2 Bluetooth Speaker
<a rel="nofollow" href="">How to Pair Wonderboom 2 Bluetooth Speaker</a><br />
<a rel="nofollow" href="">How to Pair Wonderboom 2 Bluetooth Speaker</a><br />
<a rel="nofollow" href="">How to Pair Wonderboom 2 Bluetooth Speaker</a><br />
<a rel="nofollow" href="">سناب بلس</a><br />
<a rel="nofollow" href="">سناب بلس</a>
<p>How to Pair Wonderboom 2 Bluetooth Speaker In this video I’ll show you how to connect your UE Wonderboom 2 Bluetooth speaker to your iPhone, iPad or Android device. See more videos by Max here: More great Wonderboom 2 videos: JBL Flip 4 vs Wonderboom 2: How to Check Wonderboom 2 Battery Level: […]</p>
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15 days ago by snapeplus
RT : I'm going to do a thing! 😀 Ask me anything about and I'll answer your question…
pairing  MobProgramming  MobTesting  from twitter
20 days ago by stefanscheidt
Fontjoy - Generate font pairings in one click
Fontjoy helps designers choose the best font combinations. Mix and match different fonts for the perfect pairing.
design  font  fonts  generator  typography  pairing 
22 days ago by chriscmerritt
The Pangram Pangram® Free Font Pairing Guide — Volume 1 – Pangram Pangram Foundry
Font pairing can be tricky with all the fonts out there. There are a lot of options, weights, variants, etc... How do you pair a serif with a sans? Can you use a display font as text? To answer most of the questions you could have we have decided to create this guide for pairing the Pangram Pangram free fonts with some
typography  fonts  pairing  guide 
6 weeks ago by ohmygeekness

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