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Modern Farmer Plows Ahead
Each issue of Modern Farmer, the stylish agrarian quarterly, has an austere portrait of an animal on the cover
business  culture  farming  urbanfarming  modernfamer  printmedia  magazines  upstatenewyork  thenewyorker  newyork  annmariegardner  alecwilkinson.  agriculture 
december 2014 by brendanmcfadden
Mail Connected
Info on advertising in the Daily Mail, including ratecards etc.
advertising  printmedia  dailymail 
may 2013 by griffinkate
New Model Journalism
Website exploring how modern journalism is paid for and how it's done.
newspapers  printmedia  freecontent  journalism 
january 2013 by griffinkate
How Much Will it Cost to Launch My Magazine?
Based on the Form 990 filed by Mother Jones that same year, the publishing expenses were about $7 million dollars: $1,900,000 for staff salaries, taxes, benefits; $800,000 for articles and artwork from outside contributors; just over $1.2 million for Paper, printing, postage; about $2.2 million for Circulation marketing and fulfillment; and $900,000 for overhead expenses.

In the same year, the magazine reported total subscription and advertising revenues of $4,600,000, which means there was a deficit in 2004 of about $2,400,000 that was paid from grants, donations, and other resources of the nonprofit organization.

Does salary, benefits, and overhead have to be so high? I feel like there's some lean way to getting to a great magazine. Definitely need $3M - $6M upstart dollars initially per year over a three year period. $9M - $18M figure. You'd have to be generating $3M,$ $6M and then $10M in revenue by each ascending year.

This figure changes if you are lean. I think the investment goes into the talent for design, freelance support, and the focus on quality as well as programming the cross-channel user experience.
printmedia  publishingbusiness  magazine  startupcosts  costs  financials 
march 2012 by mkaps

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