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Leveraging Enterprise Technology Adoption (ETA) Profiles for Product Marketing
"Second, now that you know your ideal ETA groups, you can consider tailoring messaging to appeal to them. A simple example: If you find that your ideal customer profile is FID (flexible planning, IT-led, Dynamic pace of change), then you want to emphasize how your technology can help them move faster than the competition."
go-to-market  enterprise  technology  adoption  eta  profiles  messaging  product  marketing  psychographics 
16 hours ago by jonerp
DrobeUp - Local womens apparel
I upvoted DrobeUp on Product Hunt: Buy, sell, donate women's clothes locally at November 13, 2018 at 12:38AM
Product  Hunt  Web  App  User  Experience  Internet  of  Things  Wearables  Tech 
yesterday by iamthefury
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I upvoted by Google on Product Hunt: Learn how to build for the web and see where you stand 🌟 at November 13, 2018 at 12:37AM
Product  Hunt  Web  App  Chrome  Extensions  Productivity  Software  Engineering  Developer  Tools  Tech  Google  Googl 
yesterday by iamthefury
Daily Qualified Leads for your Business
I upvoted Dailead (Pre-launch) on Product Hunt: Daily qualified leads for your Business at November 12, 2018 at 08:22AM
Product  Hunt  Marketing 
yesterday by iamthefury
Transcribe audio and video, edit by editing text - Descript
I upvoted Descript 2.0 on Product Hunt: Near-perfect transcription, edit audio/video by editing text at November 12, 2018 at 08:22AM
Product  Hunt  Productivity  User  Experience 
yesterday by iamthefury Essentials for Product Designers
I upvoted Uzers on Product Hunt: All the essentials for product designers 🎨 at November 12, 2018 at 08:21AM
Product  Hunt  Design  Tools  Productivity  User  Experience  Tech  Books 
yesterday by iamthefury

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