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Promises cheatsheet
The one-page guide to Promises: usage, examples, links, snippets, and more.
cheatsheet  promise 
20 days ago by
If Rebranding’s the Answer, What was the Question?
"The reality is that most tech companies don’t stand for anything and don’t deliver much of a brand promise. You could say the Atlassian stands for developers, FireEye for security, or GainSight for customer success, but that’s more a description of what they do than their brand values."
branding  marketing  uncategorized  brand  promise  values  corporate  identity  voice 
6 weeks ago by jonerp

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