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Stop Wasting Time On Marketing TacticsThat Don’t Work For Your Business - LinkedSelling
Learn the lead generation system used by the #1 LinkedIn marketing company in the World. Join Linked University training & coaching program.
cbt  linkedin  selling  help 
6 days ago by johnsdr
Process Excellence Network | Peter Drucker on Sales and Marketing
"The difference between marketing and selling is more than semantic. Selling focuses on the needs of the seller, marketing on the needs of the buyer. Selling is preoccupied with the seller’s need to convert his product into cash; marketing with the idea of satisfying the needs of the customer by means of the product and the cluster of things associated with creating, delivering, and finally consuming it."

Market analysis questions to ask include:

Who buys?
Where is it bought?
What is it being bought for?
Who is the non-customer? Why does he not buy our products?
What does the customer buy altogether?
What share of the customer’s total spending—his disposable income, his discretionary income, or his discretionary time—goes on their products, and whether the share is going up or down?
What do customers—and non-customers buy from others? What satisfaction do they give that they cannot get from our products?
What product or service would fulfill the satisfaction areas of real importance—both those we now service and those we might serve?
What would enable the customer to do without our product or service? (Note: This is more closely associated with substitute products—gas prices forcing people to buy smaller cars vs. SUVs, using public transportation more, etc.)
Who are our non-competitors—and why? (Note: Who else might enter the industry and become our competitor?)
Whose non-competitor are we? (Note: Possibly identifying opportunities outside our industry).
innovation  marketing  selling 
6 days ago by tinley
Three Sales Mistakes Software Engineers Make
PipelineDB is an open-source relational database that runs SQL queries continuously on streams, incrementally storing results in tables.
startup  selling 
10 days ago by synergyfactor
Three Sales Mistakes Software Engineers Make
#1 - Building Before you Start Selling; validating the idea before building
#2 - Talking Instead of Listening; doing a "hard sell" without taking advantage opportunities to ask strategic, open-ended questions, and then listen intently
#3 - Mistaking Interest for Demand, and then building the wrong product entirely
startup  selling 
11 days ago by iyoti
How to sell yourself in an interview ... The Briefcase Technique 2.0
Our skills matter. But arguably, what matters more (especially when we’re talking about making money), is the ability to sell ourselves.
selling  sales  IWT  freelancing  consulting  dreamjob  interviewing 
20 days ago by loganyork

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