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Startup = Growth
For a company to grow really big, it must (a) make something lots of people want, and (b) reach and serve all those people.

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Most businesses are tightly constrained in (a) or (b). The distinctive feature of successful startups is that they're not.

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It might seem that it would always be better to start a startup than an ordinary business. If you're going to start a company, why not start the type with the most potential? The catch is that this is a (fairly) efficient market. If you write software to teach Tibetan to Hungarians, you won't have much competition. If you write software to teach English to Chinese speakers, you'll face ferocious competition, precisely because that's such a larger prize. [2]

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[2] One year at Startup School David Heinemeier Hansson encouraged programmers who wanted to start businesses to use a restaurant as a model. What he meant, I believe, is that it's fine to start software companies constrained in (a) [making something lots of people want] in the same way a restaurant is constrained in (b) [reaching and serving all those people]. I agree. Most people should not try to start startups.
entrepreneurship  businessmodels  startups  valuecreation  strategy  smallbusiness 
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example  smallbusiness  entrepreneurship 
june 2019 by brainflurry
Five things to do on a small digital marketing budget Search Engine Watch
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digitalstrategy  smallbusiness  mid_market 
june 2019 by JohnDrake
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50% of Small Businesses Do Not Have a Marketing Plan



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june 2019 by pamneely
Twitter
50% of Small Businesses Do Not Have a Marketing Plan



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june 2019 by pamneely
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Twitter
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contentMarketing  smallBusiness  from twitter_favs
june 2019 by BrunoWinck

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