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Baskin-Robbins sees 12% lift in store visits from Spotify ads | Mobile Marketer
Baskin-Robbins saw a 12% lift in store visits — 4.3-times industry benchmarks — from an ad campaign on music streaming service Spotify, according to data verified by Placed. The offline attribution firm joined Spotify as a measurement partner in the United States, per an announcement.
Baskin-Robbins attributed 430,000 U.S. store visits to people who heard the "Baskin-Robbins Got Me Like" ad last summer. The campaign also drove 47,000 incremental store visits and a positive return on investment. Each ad urged listeners to "Find A Shop" and directed them to click and see the nearest Baskin-Robbins store, per a Spotify case study.
spotify  location  casestudies  advertising  stats 
1 hour ago by dancall
Spotify's Strategy Sounds Familiar
Spotify is the first music streaming service (or perhaps we should say "audio streaming service") to move into original podcasts at this scale. But, if Netflix's experience is to be any guide, Spotify won't be alone for long. In an industry where differentiation is hard to come by (thanks to non-exclusive licensing deals) and royalty expenses are hard to avoid, podcast originals could become a very contentious front. It remains to be seen just how much competitors like Apple will pay to battle Spotify on this front, and production costs should be lower than those on the video front. But it's easy to imagine a future for music streaming services in which originals play a huge role.
dd  mi  spotify 
yesterday by motiveunknown
The 4th Branch, a song by Immortal Technique on Spotify
Just added to my tracks on Spotify "The 4th Branch" by Immortal Technique https://spoti.fi/2Sd7leF
IFTTT  Spotify 
yesterday by Scm8600
A Power Governments Cannot Suppress, a song by Vinnie Paz on Spotify
Just added to my tracks on Spotify "A Power Governments Cannot Suppress" by Vinnie Paz https://spoti.fi/2XfnnZl
IFTTT  Spotify 
yesterday by Scm8600
Voices of the Voiceless, a song by Lowkey, Immortal Technique on Spotify
Just added to my tracks on Spotify "Voices of the Voiceless" by Lowkey, Immortal Technique https://spoti.fi/2Sfwgyj
IFTTT  Spotify 
yesterday by Scm8600
Truth Pt. 1, a song by Diabolic on Spotify
Just added to my tracks on Spotify "Truth Pt. 1" by Diabolic https://spoti.fi/2X9tnCV
IFTTT  Spotify 
yesterday by Scm8600
Frontlines (feat. Immortal Technique), a song by Diabolic, Immortal Technique on Spotify
Just added to my tracks on Spotify "Frontlines (feat. Immortal Technique)" by Diabolic, Immortal Technique https://spoti.fi/2DYWlwx
IFTTT  Spotify 
yesterday by Scm8600
End of Days, a song by Vinnie Paz, Block McCloud on Spotify
Just added to my tracks on Spotify "End of Days Feat. Block McCloud" by Block McCloud, Vinnie Paz https://spoti.fi/2tvWym8
IFTTT  Spotify 
yesterday by Scm8600
[OFFICIAL] DRmare Spotify Music Converter for Mac - Download and Convert Spotify Music to MP3
> A smart Spotify music downloader to save any Spotify songs and playlists offline and convert Spotify Ogg Vorbis to universal MP3, AAC, WAV, FLAC, etc. losslessly for playing on any popular device and MP3 player.

I'm skeptical that this is legal, but I would love to be able to play my spotify lists on my old iPod Mini. Best iPod music device ever.
spotify 
3 days ago by jefftriplett
Spotify says it paid $340M to buy Gimlet and Anchor
Spotify doubled down on podcasts last week with a double deal to buy podcast networks Gimlet and Anchor. Those acquisitions were initially undisclosed, but Spotify has quietly confirmed that it spent €300 million, just shy of $340 million, to capture the companies. That’s according to an SEC filing — hat-tip Recode’s Peter Kafka — which reveals that the transactions were “primarily in cash,” Spotify said. Kafka previously reported that Spotify paid around $200 million for Gimlet, which, if correct, would mean Anchor fetched the remaining $140 million.
dd  mi  spotify 
3 days ago by motiveunknown
The Record Label of The Future is No Label At All – Denisha Kuhlor – Medium
he challenge for Spotify is deciding how to navigate their long term goal of decreasing record label payouts without affecting their bottom line in the short term. Podcasts are the perfect adjacent medium to master recording (Anchor) and production (Gimlet) without appearing overly aggressive to record labels, a move that could spark labels to negotiate larger payouts. Using the guise of podcasting, Spotify can iterate on how to build a comprehensive music creation and product platform for artists laying down the initial infrastructure for their long term play. Once ready, they can build out everything in house or replicate the playbook more swiftly through acquisitions. The best part is if that if Spotify decides to reconsider their long term play, their acquisitions in the space still strategically position them to become a more competitive streaming platform.

The most interesting market shift that will play in Spotify’s favor as they double down on podcasts is the evolution of fandom. Thanks to social media, artist saturation and the increased desire to feel connected to an artist, the concept of a “fan” has drastically changed. Artists are not just evaluated on the basis of their music but holistically with everything from their personal lives (who they’re married to), business dealings (checks over stripes), and political stances (bizarre visits to the White House) being taken into account when deciding whether or not to stream music. A dedicated fan is a tool in an artists arsenal , which has completely changed how music is consumed. The average U.S consumer spends more money annually on music than they ever did in the past and as a result they are financially empowered to positively or negatively affect an artist’s bottom line. Spotify has acknowledged this growing shift in consumer behavior by announcing that they will be adding a feature for users to be able to block and mute artists.


As artists deal with increased pressure to control their narrative and directly connect with their fans the popularity of podcasts as a medium let them do so on their own terms. In the last year we have seen an emergence of artists producing their own shows in order to control how they interact with their fans (i.e Nicki Minaj — Queen Radio and Drake — OVOSound). Spotify listed the success of The Joe Budden Podcast in their 10K the same quarter that Pusha T went on the show to address his grievances with Drake. Spotify is perfectly poised to benefit from the artist upside of an entertaining or controversial podcast, increased streams of their music.
spotify  podcasting 
4 days ago by toddmundt
The Record Label of The Future is No Label At All – Denisha Kuhlor – Medium
Spotify’s acquisitions of Gimlet and Anchor signal ambitious plans to disintermediate the music industry.
Spotify  strategy  disintermediation  podcast  forecast  Medium  2019 
4 days ago by inspiral

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