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People Don’t Buy Products, They Buy Better Versions of Themselves – Zander Nethercutt
What Apple, Samsung, and Starbucks learned from Pepsi Photo by John Fornander on Unsplash The year was 1957, and Pepsi — like many of the youth at that time — was dealing with an identity crisis. Despite efforts from marketers, Pepsi was being outsold by its biggest competitor and perpetual market leader — Coke — by a factor just shy of six to one, even as…
marketing  planning  nl  consumerbehaviour  strategy  startup 
yesterday by atran
How I Built A $5,000 Per Month Side Project — Campfire Labs
Passive income. The 4 hour work week. The dream. As a millennial there are few things that rank as desirable as finding a recurring source of income that doesn’t take much work (or a boss). In April of 2015 I decided to seek that out and build a side project that could pay my bills while I read books and traveled the world. Within a few months I achieved my dream and booked $5,000 in monthly recurring revenue (MRR).
business  startup  sales 
yesterday by per
Doughbies’ cookie crumbles in a cautionary tale of venture scale | TechCrunch
Contains a good argument against taking on venture funding if the business is not meant to generate 10x, 100x returns!
startup  investing  VC 
2 days ago by shadowsun7
20 questions to ask before joining a startup
e.g. percentage (not number) of shares that company is offering
startup  career 
2 days ago by psyclaudeZ

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