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How I Hit $115k/mo with a Status Quo Improvement - Indie Hackers
I'm Ajay Goel, a software developer by trade, and I'm building GMass, an email marketing plugin for Gmail. GMass is used by entrepreneurs and salespeopl...
19 hours ago by ither
How I Hit $115k/mo with a Status Quo Improvement - Indie Hackers
GMass makes money by charging a monthly subscription price for use. Plans range from about $7/month to $20/month. I started charging about a year after launch—prior to that, it was free for everyone. The main reason I started charging was to cut down on spammers using the system. As a free, unmonitored email marketing solution, GMass attracted the underbelly of the web. Before making the switch to payment plans, an FBI agent relayed to me that, "GMass has become the tool of choice for scammers."
Most successful businesses aren't based on revolutionary ideas, but rather improvements to the status quo. The media tends to focus on the revolutionary ideas, so it's easy to think that an idea isn't worth pursuing if it's not groundbreaking. But in my case, email marketing had been around forever when I started GMass but I found an unfulfilled niche and built a business out of it.

I find that my entrepreneur friends often fall into the trap of focusing on the hottest trends rather than building a solid product with a few happy users. It's so easy to get caught up in figuring out how to launch an ICO (Initial Coin Offering) or setting up meetings with investors before you even have a solid product.

I know one entrepreneur building an app who's too focused on the security of his app. Unless the fundamental offering of your app is security, you don't need to be concerned about that until you have some actual users to secure.

My advice is to get something built that at least a handful of people are getting value out of before worrying about anything else.

Oh, and don't spend too much time designing the perfect logo that represents all of your core values and your mission in life. Nobody cares about your logo in the beginning.
email  marketing  startups  inspirational  lifestylebus  extensions  spam  chrome  gmail 
19 hours ago by Chirael
As the CEO of a startup, what should I tell my employees who keep asking for raises after they realized we just raised a new round of funding?
Jason M. Lemkin, SaaStr Fund. Co-founder/CEO at EchoSign (acq'd by Adobe),
Answered Feb 14
Two meta-thoughts:

First, you have to decide if you are going to “hold the line on burn” after a fundraising. If you plan to — tell everyone. They will get it. Is your goal to hire 100 reps next week and 10x the marketing plan? That’s one approach. But everyone will expect all budgets to grow overnight. Another approach is to use the capital as a “buffer” so “we have plenty of runway”. If you communicate you are doing the second approach, most folks won’t expect out-of-turn raises. They’ll get the goal is to de-risk the company, not to grow the burn rate.
Two, sometimes — sometimes — some people do deserve a raise after you close a round. Are folks taking under-market salaries? If so, marking some up closer to market after each round can make sense. My rough rule is after you raise $2m, the founders shouldn’t work for < 50% of market. And after you raise $20m, most employees will begin to expect to make full market salaries. Between those phases, a discount to market may (or may not) still fly. But the % will need to come down over time.
startups  funding  hiring 
22 hours ago by tobym

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