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Internet in decline beyond Google and Facebook | WARC
New WARC forecasts – based on data from 96 countries – predict a 4.3% rise in global adspend, bringing total investment to over $616 billion. But while internet advertising is still the driving force, the online market is showing signs of weakness beyond the Google and Facebook duopoly.

This is according to WARC’s Global Advertising Trends report, out today. Compared to 2018’s 5.4% rise – the strongest since 2011 – the forecast for this year is slightly softer. Nevertheless, top line growth is healthy, with advertising's share of global GDP holding at 0.7% over the last decade.

But James McDonald, Data Editor, WARC, who authored the research, noted the dramatic changes in the global ad market’s undercurrents.
google  facebook  advertising  stats 
11 hours ago by dancall
We Analyzed 912 Million Blog Posts. Here's What We Learned About Content Marketing
We analyzed 912 million blog posts to better understand the world of content marketing right now. Specifically, we looked at how factors like content format, word count and headlines correlate with social media shares and backlinks.

With the help of our data partner BuzzSumo, we uncovered some very interesting findings.
esb6  MGT421  MGT621  Online  blog  blogging  stats  data  advice  content  analytics 
yesterday by jeromekatz
We Analyzed 912 Million Blog Posts. Here's What We Learned About Content Marketing
our data showed that 94% of the world’s content gets zero external links.

It’s fair to say that getting someone to link to your content is difficult. And we found that getting links from multiple websites is even more challenging.

In fact, only 2.2% of content generates links from multiple websites.
content  seo  stats 
2 days ago by rmohns

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