from Consumer Product Strategy http://blogs.forrester.com/consumer_product_strategy

The terms "earned, owned and paid (aka bought) media" have become very popular in the interactive marketing space today. In fact, taken together they can be applied as a simple way for interactive marketers to categorize and ultimately prioritize all of the media options they have today. Nokia was an early pioneer in this space (see Dan Goodall's posts on the subject). They now categorize all of their global interactive media as earned, owned or bought. Many agencies, including R/GA, Critical Mass, Sapient and Isobar (my former employer) also use the model to help develop digital strategies. On top of that, many industry leaders such as Pete Blackshaw, Fred Wilson and David Armano have written about the subject.

RESS Multi-Device Design Resources by (author unknown) from LukeW | Digital Product Design and Strategy http://www.lukew.com/

RESS Multi-Device Design Resources, from LukeW | Digital Product Design and Strategy http://www.lukew.com/